Apple announced that it has been underestimating the number of readers using the Apple News app to read news from more than 100 publishing partners. The company is working on fixing the problem, but for now, neither the publishing partners nor Apple know how popular the app has become. Publishers need an accurate number to manage their advertising strategies. Executives at the publishing partners have been underwhelmed by the reported traffic from the Apple News app so far. Continue reading Apple News App Glitch Causes Underreporting of Readership

Apple is now letting advertisers tap into its iTunes Radio network to push ads targeted at specific listeners without having to go through the company’s iAd sales team. Instead, advertisers now have the option to make use of the recently automated iAd Workbench tool, which has been enhanced to include Customer Match, a newly developed targeting capability. Customer Match is a sophisticated and secure targeting tool that complements the programmatic element added to iAd last November.  Continue reading Apple Launches New Targeted Ads Feature for iTunes Radio

Following the iCloud security breach involving controversial celebrity photos, Apple is trying to regain consumer trust by encouraging users to utilize their new and pre-existing security features. The company revealed how it encrypts messages and offered tips for protecting user data in a newly-launched website. In the open letter, Apple CEO Tim Cook takes a swing at Google for monetizing users’ private data and reassures Apple users that their data is safe from the government. Continue reading Apple’s Open Letter Explains Privacy Tips, Security Methods

Apple just opened its iAd Workbench tool to the public, making mobile ad campaign creation and management accessible to anyone with an Apple ID. The Web-based platform — previously only available to registered mobile app developers — will allow users to launch, track and adjust their advertising campaigns. The ads can contain videos, and direct viewers to a separate website or promoted iTunes content, but only work for ads on an iOS phone or tablet. Continue reading Apple iAd Workbench Makes Campaign Creation Open to All

Apple has reportedly acquired social media analytics firm Topsy Labs for more than $200 million. Topsy is one of four Twitter partners with access to the social network’s full stream of tweets, currently averaging about 500 million messages per day. The firm then analyzes the information and resells it to customers. Topsy markets itself as a global trendspotter and has helped Hollywood studios predict box office demand for movies based on social chatter. Continue reading Apple Goes Social with $200 Million Purchase of Topsy Labs

Facebook has again decided to postpone the unveiling of its video ad program. The 15-second ad slots, reportedly priced from $1 million to roughly $2.4 million, are expected to target specific demographics of the Facebook userbase. Although the program was initially scheduled to launch in the first half of the year, the unveiling was eventually pushed to the summer, and then October. With the most recent delay, the company has not provided a new launch timeframe. Continue reading Facebook Decides to Push Back Launch for Video Ad Program

Apple plans to launch iTunes Radio next month along with brand partners including McDonald’s, Nissan, Pepsi, Procter and Gamble, and possibly others. Apple’s new offering plans to compete with current streaming radio services such as Pandora. While the launch partners will benefit from exclusivity until the end of 2013, iTunes Radio will later be available to other advertisers. Apple also hopes to generate revenue by providing users with the option to purchase songs played via the service. Continue reading Apple Outlines Advertising Strategy for iTunes Radio Partners

At its annual developers conference in San Francisco today, Apple is expected to unveil its ad-supported streaming music service. The company is also expected to introduce new Mac notebooks and a redesigned iOS featuring a simpler interface. Apple’s new Internet radio service will compete with online music services such as Pandora, Rdio and Spotify. The move into streaming music could also help it compete with rival Google, which has been successful with robust Internet services. Continue reading Apple Expected to Unveil New Streaming Music Service Today

Insiders suggest Apple is closer to launching its anticipated streaming music service for iTunes. Over the weekend, the company agreed to a licensing deal with Warner Music Group for rights to its recorded music and music publishing. According to people familiar with the matter, Apple is offering Warner’s publishing arm 10 percent of ad revenue, which is more than twice what Pandora currently pays major music publishers. Continue reading Apple Inks Deal with Warner Music: Preps Streaming Service