According to a new study, prank-based viral videos have recently become the most-shared forms of movie content. In the study, social video advertising platform Unruly analyzed the most-shared movie promos from September 2013 to September 2014. In that time, the six major movie studios generated 3.4 billion views of promotional content. Through the study, Unruly determined that the studios that went beyond the simple trailer were more successful in promoting movies. Continue reading Study Shows Prankverts Currently Most-Shared Movie Content

ABC plans to live-stream Sunday’s Oscars telecast in eight markets via online and Watch ABC apps for customers of participating pay TV partners including AT&T U-verse, Cablevision, Charter Communications, Comcast, Cox Communications, Google Fiber, Midcontinent Communications and Verizon FiOS. ABC also announced it has retired its standalone Oscars app; red carpet and backstage action will be folded into Watch ABC, available to Oscar fans for free. Continue reading ABC to Live-Stream Academy Awards via Web and Mobile Apps