AMC Plans to Feature New Ad-Supported Streaming Services

AMC Networks revealed it plans to offer ad-supported versions of all of its streaming services for the 2024-2025 upfront market, as it makes a broader play to provide brands a pathway into each of the company’s video platforms. Concurrent to opening the networks to ads, the company will be offering consumers cost effective bundling options around those niche services in lieu of an umbrella AMC+ plan. AMC is rolling out the changes this week at the 2024-25 Upfronts in New York, where it is also emphasizing an increased horror content quotient. Continue reading AMC Plans to Feature New Ad-Supported Streaming Services

Industry Lures Moviegoers with Special Deals and Screenings

As pandemic rules evolve and movie theaters reopen across the U.S., theater owners in North America with studios and other companies unveiled Cinema Week, a six-day event offering deals for food and drink and advance film screenings. Studios are on track to release major titles, having already unveiled “Godzilla vs. Kong” and “A Quiet Place Part II” to some success. Still, sales are lagging, with Comscore reporting that movies grossed $57 million in the U.S. and Canada last weekend, down 58 percent from the same period in 2019. Special screenings and an array of promotional deals aim to help turn things around. Continue reading Industry Lures Moviegoers with Special Deals and Screenings