Facebook is introducing two new features in the U.S. and U.K. that will allow entertainment studios to post movie reminders and showtimes as standard components for ad buys on the platform’s News Feed. There will be no additional cost to include the new information. Since interest in many films is generated early when trailers and ads first appear, Facebook believes movie fans would be greatly served with reminders when those films hit theaters. Users tap the “Interested” button on the movie’s Facebook ad to register for the reminder. The notification arrives when the film launches, and includes a link for showtimes and purchasing tickets. Continue reading Facebook Ad Campaigns to Carry Movie Reminders, Times

Yesterday we reported that FandangoNOW had become the latest retailer to join the Movies Anywhere digital ecosystem. FandangoNOW is the fifth participating retailer, joining iTunes, Amazon Prime Video, Google Play and Vudu. While the announcement was accurate, we mistakenly suggested that Movies Anywhere is a Disney-branded service. While Movies Anywhere is owned by Disney, and some of its underlying tech was developed for the previous Disney Movies Anywhere platform, it should be clarified that the current Movies Anywhere is jointly controlled by five studios: Fox, Sony, Universal, Warner Bros. and Disney. Continue reading UPDATE: FandangoNOW Joins Movies Anywhere Ecosystem

On September 9, NBCUniversal will unveil the rebranding of its Sprout cable property into a new network, Universal Kids, to be overseen by Sprout exec Deirdre Brennan. The network will feature family-friendly content from DreamWorks Animation, Illumination Entertainment and Universal theme park attractions. Whereas Sprout targets preschool children, Universal Kids will broaden its reach to children 2 through 11 years old. The first series is “Top Chef Junior,” a version of Bravo’s cooking competition show. Continue reading NBCUniversal Set to Launch Universal Kids Network This Fall

Movie ticketing company Fandango launched its VOD service FandangoNOW on Microsoft’s Xbox One and Xbox One S consoles. FandangoNOW, which is already on Android TV among other platforms, offers 40,000 new-release and catalog movies as well as next-day TV shows for rent and purchase. The move puts Fandango in direct competition with Apple iTunes, Amazon Video and Walmart’s Vudu. Fandango’s end game is to deploy the rebranded FandangoNOW to increase overall revenues via a home entertainment offering. Continue reading Fandango Brings Movie VOD Service to Xbox Game Consoles

The rumors are true. Comcast announced yesterday that it would acquire DreamWorks Animation SKG in a deal valued at $3.8 billion. The move reflects a significant change in entertainment media as companies seek new ways to address the impact of evolving trends such as streaming video and cord-cutting. Since animation performs well in foreign markets and helps drive consumer product sales, DreamWorks could serve as a vital resource for NBCUniversal. The animation studio could also become a launch pad for the Universal theme parks unit, which is currently planning a new park in Beijing. Continue reading Comcast to Purchase DreamWorks Animation for $3.8 Billion

Reports have surfaced that Comcast is in talks to purchase DreamWorks Animation SKG for more than $3 billion. The unconfirmed deal would make the cable giant a major player in the family entertainment business, and possibly provide additional leverage for building out theme park and consumer product businesses. According to The Wall Street Journal, “One person with knowledge of the talks said that DreamWorks and Illumination Entertainment, Universal’s animation studio, would remain separate brands.” However, a deal could provide Universal with a greater presence in China, where DreamWorks chief exec Jeffrey Katzenberg has focused much of his attention. Continue reading Comcast is Reportedly in Early Discussions to Purchase DWA