A future untapped market for media and entertainment is the time gained in our days thanks to the freedom provided by self-driving cars. As the world’s population increases, travel times also continue to grow. When we no longer have to focus on the road while in our vehicles, all that time becomes a perfect opportunity to provide content. Audi and Disney have partnered to create what the German automaker is calling a “new type of media” to fill that time. The fruits of this partnership are scheduled to be revealed at January’s CES in Las Vegas. Continue reading Audi, Disney to Demo Media for Autonomous Vehicles at CES

Lucasfilm’s ILMxLAB R&D unit just did a limited demonstration of its new “Star Wars” virtual reality experience: “Star Wars: Trials on Tatooine,” using the HTC Vive headset. The user, by walking around in a 15×15-foot space, explores the planet’s surface, does some maintenance on a Millennium Falcon, meets R2-D2 and fight offs a group of attacking Stormtroopers with a lightsaber. After unveiling the experience to a group of journalists, Lucafilm plans to allow other “select audiences” to also experience it. Continue reading Lucasfilm Shows Off ‘Star Wars’ VR Experience with HTC Vive

The Walt Disney Company has announced a partnership with Techstars to launch an accelerator program that will help 10 startups get off the ground, while potentially providing the media giant insight into new innovation and creativity. Disney Accelerator plans to invest $120,000 in each startup, and provide them with the opportunity to work with Disney for three months starting in June (the application deadline is April 16). At the end of the program, Disney and Techstars may take a stake in one or more of the startups. Continue reading Disney Partners with Techstars to Launch Accelerator Program

“The Optimist,” developed by Walt Disney Imagineering, is the latest take on the multi-platform experience known as the alternate reality game (ARG). Linked to the Damon Lindelof and Brad Bird film due in 2014 called “Tomorrowland,” the new ARG is part of Disney’s efforts to create new interactive experiences that place its audience members directly in the action and reach beyond the niche ARG audience to attract more people. Continue reading Walt Disney Imagineering Redefining Alternate Reality Games