Eight of the largest cinema chains in the U.S. and Canada have committed to investing more than $2.2 billion to modernize theaters over the next three years. The announcement was made by the National Association of Theatre Owners (NATO), which says the eight investors represent over 21,000 screens and 67 percent of the box office. The funds will be used to improve everything from picture and sound to air quality, dining, concessions and additional entertainment options. “This investment reflects that commitment in a tangible way that every moviegoer will see and enjoy,” said NATO President and CEO Michael O’Leary. Continue reading North American Theaters Announce Plans for Major Upgrades

Dolby Laboratories wants to make it easier for viewers to experience immersive TV sound with Dolby Atmos FlexConnect, a new product that enables seamless pairing of accessory wireless speakers with the TV’s onboard sound system to heighten the Dolby Atmos surround-sound technology. TCL is the first to announce it is adding Dolby Atmos FlexConnect to its 2024 television lineup and says it will also launch a line of purpose-made accessory wireless speakers to complement its FlexConnect TV offerings. With FlexConnect, a soundbar isn’t mandatory to optimize TV sound. Continue reading Dolby Atmos FlexConnect Intelligently Optimizes TV Speakers

X2 Games released “St. Noire,” an AI murder mystery board game that integrates Amazon’s Alexa voice assistant. “St. Noire” ($40 on Amazon) lets players become private eyes and explore the eponymous, shady town to determine the culprit in a recent murder. Players ask Alexa to “examine” locations such as Black Saint Bar or Greasy Spoon, or to pretend to be a suspect during interrogation. The game, which requires the use of Alexa, is similar to the board game “Clue” in that it evolves by the process of elimination to determine the specifics of each crime. Continue reading X2 Games Integrates Alexa to Update Board Game Format

Today’s personal video viewing elevates the need for immersive sound. Sennheiser has created a plug-and-play solution with its new prosumer-priced 3D AMBEO Smart Headset, which was recently used for “Final Stop” — a Sennheiser-sponsored short video billed as “a 3D audio thriller.” Shot on an iPhone with a professional crew, “Final Stop” leverages horror soundscapes made affordably possible by the Apogee-fueled headset. Sennheiser introduced the device last year under the AMBEO brand as a personal binaural recording headset. Continue reading Sennheiser Records 3D Audio Thriller with New Smart Headset

AMC and Dolby are offering moviegoers the best of laser projected-images, immersive sound, and vibrating seats in their new brand of theaters, “Dolby Cinema at AMC Prime.” The new premium theater will show movies in high dynamic range (HDR) and a wide color gamut accompanied by Dolby’s Atmos immersive sound system. The power reclining seats will also vibrate with the on-screen action. The two companies hope to install 15 of these new theaters by the end of the year. Continue reading AMC Partners with Dolby to Offer Premium Cinema Experience

Audio technology company DTS will join Dolby and Barco in bringing object-based immersive sound systems to cinemas. The company already offers its DTS:X system for home theaters, but now DTS is delivering its tech to commercial theaters with a lower entry cost than rival systems. According to The Hollywood Reporter, the DTS:X system is lower in cost since theaters can start with just a few additional speakers and a supported server. About 350 DTS:X system installations are scheduled for this summer in Asia. Continue reading DTS:X is a New Immersive Sound System for Movie Theaters

Video games are about to get very realistic, and it’s not just because of virtual reality headsets. Microsoft researchers have developed the technology to make sounds seem as if they are coming from a specific point in space. The 3D audio technology is made possible by the software that builds a 3D model of a player’s head and shoulders and calculates a personal filter to trick the player into perceiving sound as coming from a specific location. Continue reading Microsoft Has Developed 3D Audio to Augment Virtual Reality

Cinema sound and related standards were hot topics at last week’s CinemaCon conference in Las Vegas. Industry leaders discussed the promise of immersive sound to extend the theatrical experience into one that cannot be duplicated in the home. They also addressed the issue of developing how to create and distribute mixes for the new types of sound systems that are soon going to show up in theaters. The proposal of an open format approach was debated. Continue reading Immersive Sound Standards Debated at CinemaCon Event