Mattel has announced a partnership with Google to revive the toymaker’s iconic View-Master device. In place of cardboard discs with stereoscopic images, the updated toy will incorporate the View-Master app on a user’s mobile phone and deliver a true virtual reality experience. The technology used for the View-Master is identical to that which powers Google Cardboard, and like Cardboard, the View-Master was designed to make VR affordable. The View-Master will retail for $30 and be available later this year. Continue reading Mattel Teams with Google to Resurrect the Iconic View-Master

Hewlett-Packard is reportedly planning to introduce augmented reality and 3D technologies to tablets and laptops to provide consumers with a more immersive mobile computing experience. In addition to interaction between mobile devices and 3D printers, HP intends to bring AR to real-world applications. HP’s Sprout desktop PC, featuring Intel’s 3D RealSense camera, enables scanning and 3D printing. At CES last month, the company also touted its 23.6-inch Zvr virtual reality monitor that projects 3D images. Continue reading HP Developing AR and 3D for Interactive Tablets and Laptops

The Hollywood Post Alliance has announced the final schedule for the 2015 HPA Tech Retreat, February 9-13 in Indian Wells, California. The Tech Retreat is a gathering where engineering, tech and strategic business leaders join top creative talent to explore and debate the most compelling topics facing the media and entertainment industry today. This year’s event will feature more than 45 sessions, 75 breakfast roundtables, 100 speakers and 30 new product demos. Pre-conference registration closes Monday, February 2. Continue reading 2015 HPA Tech Retreat Unveils Expanded Session Schedule

In the Sundance Film Festival’s New Frontier exhibition, virtual reality is making a strong showing with 11 VR installations at this year’s festival. The projects range from a high-flying experience through the skies of San Francisco to a first-person perspective of a college assault as well as a number of compelling examples regarding how news gathering and documentary storytelling is evolving. The technology is advancing so rapidly that creators already have new ideas about how to produce the content. Continue reading VR Reigns in New Frontier Category at Sundance Film Festival

Oculus VR is expanding its focus from video games to virtual reality films. The Facebook-owned Oculus has created a new in-house movie studio called Story Studio to create films and find the best practices for VR storytelling. The new content created by Story Studio intends to help attract more users to the Oculus Rift headset, while also encouraging other filmmakers to make similar VR films. Story Studio’s first work is a short film called “Lost,” which debuted at the Sundance Film Festival. Continue reading Oculus Launches Movie Studio to Make Content for its Headset

Virtual reality is poised as the next revolution in storytelling, and the creators of VR content are not picking the easy stories. For example, Vice News is using VR to cover the New York Million March, a demonstration in which 25,000 people protested police violence. The United Nations’ campaign to raise awareness of vulnerable communities includes a VR film that follows the plight of 12-year-old Syrian refugee. Both the news report and the film are available on the VRSE platform, which makes such stories readily accessible.  Continue reading New VR Content Shows the Future of News and Documentaries

The Smithsonian Institution has developed an iOS app called “Skin & Bones” that uses 3D animation and augmented reality to help bring fossils to life for children visiting Bone Hall at the National Museum of Natural History. In addition to the 3D animations and related information, the free app offers detailed maps of the museum. Complimentary Wi-Fi is available on-site so visitors can easily download the app. The approach is another example of how organizations are exploring compelling use of immersive technologies. Continue reading Museums Bridging the Gap Between the Digital and Physical

At CES, DTS demonstrated its new DTS:X codec that separates audio into objects rather than traditional channels (for example: dialogue or gunshots, instead of left, right, front, rear). The immersive sound technology is similar to Dolby Atmos, but DTS:X keeps dialogue separate, so the volume can be controlled independently during viewing. The company showed how DTS:X works with a television’s built-in speakers by screening a soccer match and switching audio between teams, sideline microphones and broadcast announcers. Continue reading CES: DTS Demos New Format That Offers Object-Based Audio

Several augmented reality devices debuted at CES this week, but Epson’s Moverio BT-200 offers one of the more complete experiences to-date. The glasses run Android 4.0 from a wired smartphone-like controller and provide a full-color image in the center of the user’s field of view. Sensors for the device include a camera, accelerometer, gyroscope, microphone and compass. The product is not consumer ready, but priced at less than half that of Google Glass ($699.99), it is a promising platform for developers to build an app library for AR. Continue reading Epson Moverio BT-200 Making Strides Toward Immersive AR

Japanese startup FOVE has developed a virtual reality head-mounted display with built-in eye tracking. The eye tracking enables the software to render the areas where the viewer is not looking with less precision than the area where the viewer is staring, allowing for more efficient CPU/GPU resource utilization. The rendered image was very clear, and the eye tracking worked well. When the headset goes to market, a FOVE rep expects the HMD with headtracking to sell for $400-$450. Continue reading Startup Demos New Eye Tracking Virtual Reality HMD at CES

Pop star Taylor Swift’s new music video “Blank Spaces” comes with an app that offers fans an interactive experience in the video’s pristine mansion setting. The app is available for iOS and Android, and it gives viewers a chance to explore the scenes featured in the music video, see Swift dance just a few feet away, and discover Easter eggs with extras such as Polaroids. This app may point to the future of music videos, and could provide an ideal testing ground for virtual environments. Continue reading Taylor Swift Music Video Offers a New Take on Virtual Reality

The 2013 horror indie “Banshee Chapter,” produced by Zachary Quinto and directed by Blair Erickson, is the first feature film to be released on Oculus Rift headsets. San Francisco-based Jamwix is making the movie available for free via its website. Jamwix’s Chimera software was used to convert “Banshee Chapter,” which was already shot in 3D, into a virtual reality feature. The digital studio is using the project to promote how Chimera can transition films into an immersive VR experience. Continue reading ‘Banshee Chapter’ Becomes First Feature Film for Oculus Rift

Christopher Nolan fans and moviegoers interested in the upcoming “Interstellar” can get a sneak peek at the galactic world through a 3D virtual reality experience. Participants will get a chance to wear Oculus Rift headsets and virtually explore the film’s spacecraft, which took two months for the team at Framestore to recreate. The Oculus Rift Interstellar Experience is hitting select AMC IMAX theaters in New York, Houston, Los Angeles and Washington, D.C. before the film opens November 7. Continue reading Oculus Rift Interstellar Experience Coming to IMAX Theaters

Sony will soon join LG and Samsung in offering curved 4K LCD television sets. The Japanese company is expected to unveil two models at 65- and 75-inches during next month’s IFA show in Berlin. While Sony has yet to announce pricing and availability, the curved sets will compete with Samsung’s HU9000 line, which includes a 65-inch model priced at $4,300 and 78-inch model at $8,000. Sony currently sells a 65-inch curved 1080p TV for $2,500. Continue reading Sony Planning to Debut a Pair of Curved 4K TVs Next Month

Researchers at Nvidia have found a trick that solves the problem of users being able to see the pixels in their VR headsets. By using a “cascaded display” involving two LCD panels, the researchers found that they could quadruple the pixel density of the headset, making pixels invisible to the eye even at close range. The cascaded displays also have a faster frame rate, making images appear smoother, and a reduced brightness, which is not a concern for the displays in VR headsets. Continue reading Nvidia Designs New Pixel-Dense LCD Panels for VR Headsets