Samsung Electronics America announced that it is now taking orders on its 105-inch curved Ultra HD LED LCD TV, which offers 5,120 x 2,160 resolution (11 million pixels) and features a cinematic aspect ratio. The massive curved set will be built to order for a suggested retail price of $119,999. Each sale will be supported by Samsung Elite Service, which includes field engineers being dispatched to customers’ homes to explain features and configure the TV for an optimal viewing experience. Continue reading Samsung Takes Orders on $120K 105-Inch Curved Ultra HD TV

Two virtual reality headsets are generating the most attention at the E3 confab in Los Angeles this week — Facebook’s Oculus Rift and Sony’s Project Morpheus. Both are expected to launch commercially during 2015, and may represent a significant business opportunity for producers of immersive entertainment. In addition to the gaming community, Hollywood is expressing strong interest. In fact, many media producers see VR as the next big revolution in entertainment. Continue reading E3 2014: Oculus Rift and Project Morpheus Lead VR Revolution

Adrian Pennington forwarded us news that British television producer Atlantic Productions is developing virtual reality narrative content, including documentary, CG and drama pilots for Facebook’s Oculus Rift and Sony’s Project Morpheus. Atlantic Productions is the company behind noted nature documentaries such as “Galapagos,” “Kingdom of Plants” and the BAFTA-winning “Flying Monsters 3D.” Atlantic hopes to bundle some of its VR content with the Oculus Rift when it becomes commercially available. Continue reading Atlantic Develops VR Content for Oculus Rift, Project Morpheus

While touchscreen devices have keyboards integrated directly onto their screens, many people miss the tactile feel of a traditional keyboard. Tactus Technologies, a company we first reported on during CES 2013, has developed shape-shifting touchscreen buttons to meet the needs of these consumers. The tech is coming to market later this year with an iPad accessory that will feature transparent morphing buttons that use small fluid-filled channels and elastic blisters to make the buttons rise during use. Continue reading Tactus Brings Shape-Shifting Touchscreen Buttons to iPads

In one corner of the Zeiss NAB booth filled with video cameras and lenses, the latest model of the Zeiss Cinemizer head mounted display is plugged into a video camera. The Cinemizer features dual 870×500 pixel OLED displays. An optional soft-rubber Eye Shield blocks out all external light. Once plugged into the camera via a standard HDMI connector, the camera operator sees exactly what the camera sees. The camera controls can be overlain on the image, just as they can appear in the eye piece or screen on the camera itself.

Continue reading Cinemizer HMD Ideal for On-Set Shooting and VR Experiences

The ongoing effort to utilize new technologies in the service of storytelling was the theme of USC School of Cinematic Arts (SCA) Dean Elizabeth Daley’s keynote address Sunday at the SMPTE Technology Summit on Cinema at NAB. Digital technology is deeply engrained throughout the SCA curriculum. In fact, the Interactive Media & Games Division and the John C. Hench Division of Animation and Digital Arts wouldn’t exist without it. Yet “everything has changed, and nothing has changed. Great storytelling is still key,” Daley said. Continue reading NAB: USC’s Elizabeth Daley Speaks at Tech Summit on Cinema

The through-line of Saturday’s “The Future of Cinema” panel at the SMPTE Technology Summit on Cinema at NAB was entertainment technology evolution and experimentation, for better or worse, in the service of story and the entertainment experience. Panel members from MKPE Consulting, Entertainment Technology Canada, Group 47, IMAX, Disney and Deluxe discussed a range of topics including projection systems, light sources, frame rates, dynamic range, color gamut and what moviegoers will be looking for in their theater experience. Continue reading Panel Envisions the Future of Cinema at SMPTE Tech Summit

In a surprise announcement yesterday, Facebook revealed its plans to acquire Oculus VR, maker of the virtual reality Oculus Rift headset. Reaction to the $2 billion agreement has ranged from excitement on Wall Street — to bewilderment by those questioning the accuracy of the news — to anger by some early supporters who pledged funds to the startup via its Kickstarter campaign. Others reportedly disappointed in the news include developers who purchased early prototypes of the Oculus Rift hoping to become the first to create games. Continue reading Facebook Plans to Purchase VR Startup Oculus for $2 Billion

Dolby plans to introduce a surround sound experience for tablets and smartphones. During last month’s Mobile World Congress in Barcelona, the company detailed how algorithms running on an audio processor chip or ARM processor core could simulate Atmos-like surround sound by essentially tricking the user’s brain into thinking the audio is 3D. While it is not clear when the tech might become available to consumers, Dolby says the first iteration will be ready for hardware partners by the end of this year. Continue reading Dolby Wants to Bring Atmos Surround Sound to Mobile Devices

At the Game Developers Conference in San Francisco this week, a collection of tech companies and organizations announced the formation of the non-profit Immersive Technology Alliance (formerly S3DGA), which plans to develop games involving augmented reality, virtual reality, 3D and gesture controls. Members include Avegant, Big Blue Bubble, Electronic Arts, Epson, GameFace Labs, Technical Illusions and others. Earlier reports that Oculus VR is involved in the consortium turned out to be inaccurate. Continue reading Game Companies Announce the Immersive Technology Alliance

3D Systems, provider of 3D printing solutions, and toy and game company Hasbro have announced plans to co-develop creative, immersive play experiences “powered by 3D printing” for children. The partnership aims to commercialize play printers and platforms later this year, combining 3D Systems’ printing products with Hasbro’s portfolio of consumer brands. 3D Systems has been spending more on R&D, and recently announced plans to partner with Hershey to develop 3D printing tech to produce food items. Continue reading 3D Systems and Hasbro Co-Venture: 3D Printing Play for Kids

Hollywood, computer companies and video game makers have often pursued interesting ways to bring entertainment closer to reality, a pursuit that may head to the next level with the introduction of holodeck-related technologies. Some scientists and researchers now believe that holodecks, which would allow the audience to become a part of the story rather than just passively sitting back and watching it, could become available in some form by 2024.  Continue reading Holodecks Could Become a Reality Within the Next Ten Years

The Oculus Rift virtual reality headset was developed with video games in mind, but is becoming a compelling possibility for filmmakers as well. A 360-degree interactive video of a live performance by Beck proves to be truly immersive, making the viewer feel as if he or she is on stage with the musician. Makers of the Rift took to this year’s Sundance Film Festival to interact with filmmakers and see how the virtual reality technology can potentially be used in cinema. Continue reading Oculus Rift: Virtual Reality Headset Goes Beyond Video Games

The Army Contracting Command is looking into new technology for effective training methods. Northrop Grumman believes it has a solution with its Virtual Immersive Portable Environment (VIPE) Holodeck technology. The VIPE Holodeck is a 360-degree virtual training system that allows users to participate in simulations, mission rehearsal and data visualization. The technology works by using a Kinect integration navigation sensor, which allows users to feel immersed in the environment. Continue reading VIPE: New Virtual Holodeck System Used for Training Simulation

The focal point of the virtual reality renaissance, the Oculus Rift, is edging closer to its consumer release. The company was at the 2014 CES showing off the latest update to its ever-improving 3D head-mounted display with a prototype codenamed Crystal Cove. The new device improves the frame rate and image persistence of its two screens to reduce motion blur. ETC was on-hand to test out the latest VR experience and talk to the company’s young founder, Palmer Luckey. Continue reading Changing the Way We Game: Virtual Reality with Oculus Rift