Ellen DeGeneres helped the Oscars take over Twitter on Sunday night, with her selfie taken with several Hollywood celebrities. Overall, there was a 75 percent jump in tweets related to the Oscars since last year. Although Samsung sponsored the Oscars, and spent an estimated $20 million on ads, the company may have gained its largest promotional value from DeGeneres’ pre-planned selfie with Brad Pitt, Meryl Streep, Kevin Spacey, Jennifer Lawrence and others. Continue reading Update: Ellen and Samsung Stir Up Oscars with Tweeted Selfie

Google-owned YouTube reached an impressive milestone when it passed the one billion user mark earlier this year. Now the popular online video service is poised to achieve another milestone by crossing the five billion dollar mark. According to recent estimates by eMarketer, YouTube is expected to generate $5.6 billion in gross revenue for 2013, up 51 percent from last year. That figure would represent 11 percent of Google’s total advertising revenues. Continue reading YouTube Expected to Earn $5.6 Billion in Revenue for 2013

Facebook yesterday announced an upgrade that enables mobile app developers to run video ads in the News Feed on iOS and Android devices. Advertisers can use video creative in their mobile app ads, which lets developers pay to promote apps through the social network’s mobile News Feed. According to Facebook, customers will have the option to click play in order to watch videos featuring mobile apps before installing them. Continue reading Facebook Update Adds Video Content to Mobile Advertising