Apple just opened its iAd Workbench tool to the public, making mobile ad campaign creation and management accessible to anyone with an Apple ID. The Web-based platform — previously only available to registered mobile app developers — will allow users to launch, track and adjust their advertising campaigns. The ads can contain videos, and direct viewers to a separate website or promoted iTunes content, but only work for ads on an iOS phone or tablet. Continue reading Apple iAd Workbench Makes Campaign Creation Open to All

In an effort to create a more powerful second screen and social TV platform, i.TV has acquired the popular check-in service GetGlue. The i.TV app for iOS and Android is the most downloaded TV guide and discovery app with 15 million subscribers, and has been working to build up its backend. Now, with GetGlue’s more than 4.5 million users, the company plans on giving users a well-rounded platform on which they can get more recommendations for their entertainment. Continue reading TV App i.TV Acquires GetGlue for Powerful Social TV Platform