Deloitte’s recent study, “The New Digital Divide: Retailers, Shoppers, and the Digital Influence Factor” shows that digital technologies are an integral part of the entire shopping experience since they influence $1.1 trillion of in-store retail sales. By the end of 2014, the percentage of in-store sales that digital technologies influence will increase from the current 36 percent to 50 percent. The retail categories most influenced by digital include electronics, furniture and sporting goods. Continue reading Study Measures Influence of New Technology on In-Store Sales

Since the launch of the Nintendo Wii in 2006, consumers have found the idea of motion-controlled gaming to be appealing. However, the actual product never seems to work as well as promised. The recently released $60 “Kinect Sports Rivals” game uses new technology that aims to change those performance concerns. The technology includes an upgraded Kinect sensor, bundled with Microsoft’s $450 Xbox One game console. The new Kinect can detect finer body movements such as the opening and closing of a hand. Continue reading Kinect Sports Rivals: Next Wave of Motion-Controlled Gaming