As Netflix continues its subscriber growth (it added 5.2 million subscribers the last quarter), the streaming service’s app has also taken the top spot in revenue earnings. Analytics firm Sensor Tower reports a 233 percent revenue growth to $153 million year-over-year for Q2. “That’s up from the $46 million seen at this same time last year, across both top app store platforms, and on the iOS App Store alone,” notes TechCrunch. “This level of growth puts Netflix far ahead of the average revenue growth across both app stores, which is currently at 56 percent.” Continue reading Major Jump in Mobile Revenue for Top-Grossing Netflix App

According to the latest figures from Apptopia, mobile AR game sensation “Pokémon Go” has reached 752 million downloads and has earned more than $1.2 billion in revenue. The freemium game supports in-app purchases; total revenues for last year topped $950 million. The game “had about 60 million monthly players in June, with 20 percent of them opening the game at least once a day,” reports VentureBeat. “While that’s down from the app’s peak last August, which was at 100 million monthly users, it’s still a huge number.” Apptopia breaks down the game’s players: 57.4 percent are male, 38 percent are millennials (ages 19-34), and 32.5 percent are 18 or younger. Continue reading ‘Pokémon Go’ Is Still Popular: Passes $1.2 Billion in Revenue

App analytics platform Sensor Tower reports that Niantic’s location-based, augmented reality game “Pokémon Go” is continuing its rise in popularity, with more than $200 million in net revenue generated during its first month of availability. The meteoric rise “compares favorably to in-game revenue generated by other huge in-app purchase-driven games,” notes TechCrunch. “Pokémon Go” has nearly doubled “the first month revenue of ‘Clash Royale,’ the other big in-app star this year” and “made almost four times as much as ‘Candy Crush Soda Saga’ managed during its first 30 days of availability.” “Pokémon Go” experienced a significant spike when it launched in Japan. The game was just introduced to 15 additional Asian countries. Continue reading ‘Pokémon Go’ Rakes in Over $200 Million After its First Month

Developers have discovered code within the current version of Snapchat that may offer clues about new features coming to the popular messaging app. While Snapchat may not roll out the features, it does show that the company has been working on ways to ramp up competition with other messaging apps such as WeChat and FaceTime. The hidden code provides a framework for the integration of stickers to sell within the app and an enhanced video chatting system that works more like a phone call. Continue reading Code Reveals Potential Features for Snapchat Including Video

Netflix has become one of the world’s top grossing apps after the streaming company introduced an in-app subscription option. Netflix placed ninth in App Annie’s Top Grossing Apps chart for November 2015. This marks the first time that Netflix has made the list, joining the ranks of other streaming services including Spotify, Pandora, HBO Now and Hulu. Netflix’s reluctance to sell subscriptions through its app in the past may have been due to Apple’s steep cut of in-app purchase revenue. Continue reading Netflix Earns Spot in the Top 10 Grossing Apps Worldwide

Apple Pay is experiencing a rocky road to adoption. On Black Friday, it was used for about half the number of purchases as last year. On the plus side, Apple has added to the list of vendors allowing consumers to use Apple Pay, but the company is also entering the world of friend-to-friend payments, which are expensive to operate and hard to monetize. What could tip the balance is the deal Apple inked with China UnionPay to be used at Chinese cash registers. But only time will tell. Continue reading New Features, Deals Could Turn Things Around for Apple Pay

Much like Prime for Android, “Amazon Unlocked for Apps & Games” is a new program that offers Amazon Appstore users an all-inclusive package of paid apps and in-app purchasing for free. The bundle includes popular gaming and professional apps such as Sonic Dash and OfficeSuite 8 + PDF Converter among others, valued anywhere between $0.99 and $9.95. To access these and other updated “unlocked” apps, users will have to download the Amazon app, where they can download their choice of unlocked apps for free.  Continue reading Amazon Unlocks Paid Apps and In-App Purchasing for Free

Revenue from mobile gaming is expected to rise 16.5 percent this year to $3.04 billion, surpassing the revenue growth of e-books, music, and videos. An estimated 60 percent of that growth is expected from in-app purchases. Mobile gaming companies will likely make most of that revenue from only a few strong-performing games because the revenue distribution is highly skewed towards the top. Currently, European gaming companies are making the most successful mobile games. Continue reading Mobile Gaming Revenue on an Upswing, Supercell is Top Earner

Mobile game maker SGN and 20th Century Fox released “Book of Life: Sugar Smash,” a companion mobile game for Fox’s new animated film. The two companies are sharing revenue from the game’s in-app purchases, which could translate to long-term revenue and marketing for both businesses. This revenue-sharing deal could also become a new model of partnership for future gaming and film companies. “Book of Life: Sugar Smash” is a free game available for iOS and soon Android. Continue reading SGN Releases Mobile Game for Fox’s New ‘Book of Life’ Movie

San Francisco-based startup Skillz has raised $6 million in equity funding and venture debt to bring cash stakes to mobile games. With this type of functionality, players usually put in an ante of 60 cents with the hopes of winning a $1 prize. Skillz currently shells out $10,000 per day in cash rewards across 175 games running on its platform. The game developers are also making more revenue with cash tournaments than they are through traditional advertising. Continue reading Skillz Has Plans to Expand Play-for-Cash into Mobile Gaming

The Federal Trade Commission announced yesterday that Google will refund consumers at least $19 million for unauthorized charges that resulted from their children making in-app purchases on Android mobile devices. The FTC alleged that Google was guilty of unfair commercial practices since 2011 by making it relatively simple for children to make purchases from the Google Play store without permission. As part of the settlement, Google will also be required to modify its billing practices. Continue reading Google Settles with FTC, Will Refund $19 Million to Customers

The adult female gaming demographic now doubles the under-18 male gaming demographic, according to The Entertainment Software Association’s annual sales, demographics and usage data report. While 17 percent of video game users are males under the age of 18, women over the age of 18 now account for 36 percent. In total, males account for 52 percent of the total gaming population, a three percent drop from last year. However, there has also been a 32 percent increase in female gamers over 50 years old. Continue reading Gaming Trend: Adult Women Steal Lead from Under-18 Males

According to mobile analytics firm Flurry, female consumers are leading the charge in mobile gaming in terms of time, money and loyalty. Based on analysis of 1.1 million worldwide devices, Flurry concludes that mobile gaming currently represents 32 percent of the time people spend on their phones. Meanwhile, the report specifies that females spend 35 percent more time in gaming apps than males, make 31 percent more in-app purchases, and have 42 percent higher 7-day retention on average. Continue reading Women Lead Men in Time and Money Spent on Mobile Games