In its continuing effort to expand in-app shopping activity, TikTok is testing an option to allow users to automatically identify products in their uploads — a march toward making all objects shoppable. The test lets select users toggle to “Identify Similar Objects” within a video. When activated, the AI-powered ISO highlights matching products that can be purchased in-app. TikTok has been exploring the feature for deployment in the United States this past year. TikTok parent ByteDance has for some time been using the in-stream shopping feature in the platform’s Chinese sister platform, Douyin. Continue reading TikTok Tests Feature Designed to Streamline In-App Shopping

Facebook is going forward with its “video-first” strategy, including new “in-stream” video advertising. But it’s also paying careful attention to brand safety, to prevent the kind of incidents that have bedeviled YouTube and other rivals. To do so, the company debuted monetization eligibility standards to provide clear guidance on the types of content permitted to be paired with advertising on the platform. Also specified are the types of publishers and video content creators who can earn ad revenue. Continue reading Facebook Considers Brand Safety With Upcoming Video Ads

Facebook is now expanding its reach into video by selling video ads for other companies, getting an as-of-yet-undisclosed cut of the revenue. Facebook says it will sell and place both “in-stream” and “in-article” video ads on websites and apps, such as those run by Daily Mail, Mashable and USA Today Sports Media Group. Marketers are willing to pay higher prices for video ads than other forms of advertising, making this a compelling sector and one where Facebook can compete with Google for video ad dollars. Continue reading Facebook Sells Video Advertising for Third Party Sites, Apps

Hulu announced on Wednesday that it would update its streaming video mobile apps to allow users to view entire episodes of certain television shows, even if the users are not premium Hulu Plus subscribers. Emulating its desktop version, the update will feature free episodes with advertisements spliced in. Free shows will first be available for Android, and later for iOS via a redesigned Hulu Plus iPhone and iPad app coming this summer. Hulu Plus now has 6 million subscribers. Continue reading Hulu to Update its Mobile Apps for Streaming Free TV Shows

YouTube this week announced a new feature that will soon allow its users to watch video content offline. Starting in November, Google’s YouTube mobile apps will enable users to download content for offline viewing within a 48-hour period following the downloads. While the new feature may be a win for video fans when they are not online, some industry execs speculate that the move will not have much of an impact on total viewing numbers or advertising dollars. Continue reading YouTube Mobile Apps Will Soon Add Offline Viewing Feature