Spotify is rolling out AUX, an in-house music advisory agency for brands. “With AUX, we’ll use our deep expertise to counsel brands about how best to use music to enrich their campaigns and connect them with emerging artists to help them reach new audiences,” Spotify announced, joining Meta Platforms, YouTube, Snapchat and others in connecting creatives with brands. AUX aims to provide emerging artists with an avenue to another potential income source, as well as a path to wider exposure, as the idea is to get brands to pay Spotify to access the new service. Continue reading Spotify In-House Agency AUX to Connect Brands with Music

Joe Rickett, founder of indie studio American Film Company, believes that movie marketers have been slow to adopt the direct digital sales techniques that have begun showing some success, and are generally of low comparable cost to e-commerce marketers. Rickett has positioned his indie studio to experiment with digital low cost marketing to sell a WWII survival movie titled “Against the Sun,” which had a limited theatrical release and was recently made available on VOD.  Continue reading Indie Film Company Promos WWII Film via Direct Digital Sales

To battle the increasing challenges that music labels have experienced with selling albums, some independent labels and their artists have decided to embrace streaming. Drip.fm, a two-year-old subscription streaming and download service, has partnered with Sub Pop Records to provide subscribers with the label’s albums, singles and special exclusives for $10 per month. The idea is to cultivate and monetize the most loyal fans as streaming continues to popularize. Continue reading Indie Labels Adjust to Growing Popularity of Music Streaming

Content from indie artists could disappear from Google’s YouTube “in a matter of days.” As YouTube prepares to launch its ad-free streaming music service, it also plans to block videos from independent labels and artists that choose not to sign up for the new subscription offering. While YouTube has signed licensing deals with the major labels, it says it will block others from using its entire platform if they do not agree to terms of the upcoming premium service. Continue reading YouTube to Block Artists Who Don’t Sign Up for New Service

Ourscreen is a service that allows groups of people to arrange private or public film screenings at their local cinema for movies that do not have a regular listing. It is similar to Groupon, in that a showing can be booked (by selecting a film, participating theater, and date/time), but is only confirmed once a certain number of people buy in. You can also search screenings that have been proposed by others and invite your friends. The larger the crowd for a given screening, the more affordable become the ticket prices. Continue reading Ourscreen Helps Movie Fans Organize Their Own Screenings

As Hollywood studios are shifting from distributing movies on film to digital distribution via hard drives and satellite, many small theaters cannot afford $60,000 or more to upgrade and support the new technology. Theater owners are faced with the difficult decision between investing in new equipment or closing down their theaters. Meanwhile, most major U.S. cinema chains have already converted to digital cinema, many with the support of Wall Street-financed programs. Continue reading Small Theaters Face Challenges in Shift to Digital Distribution

Today’s cloud services — including CGI, digital intermediate, asset management and storage — are allowing small productions to realize their big visions with less money. Independent films and live events are more frequently using cloud computing to get the rendering and storage services they need without the high costs of traditional physical infrastructure. Productions can also save money because cloud computing helps speed up the long shooting and filmmaking process. Continue reading Cloud Computing Proves an Asset for Productions on a Budget

Starbucks and McDonalds are working towards implementing mobile ordering and digital payment systems. Besides the pizza industry, most fast food chains have been reluctant to adopt digital ordering systems, while small businesses have been quick to accept GrubHub, which allows customers to order food online or through a smartphone app. Since GrubHub recognizes that fast food chains will likely create their own apps, the company is focused on partnering with independent restaurants. Continue reading Fast Food Giants Follow GrubHub’s Lead with Ordering Apps

Warner Bros. is planning to release its Kickstarter-initiated “Veronica Mars” movie, starring Kristen Bell, in 270 theaters on March 14, the same day the film will be made available to rent or purchase online. While independent studios and theaters have been experimenting with same-day releases in recent years, the move will mark the first time that a major Hollywood studio has distributed a movie theatrically and for home viewing simultaneously in the U.S. Continue reading “Veronica Mars” To Be Released in Theaters, VOD on Same Day

A statement from the Writers Guild of America West raises the group’s concerns regarding copyright infringement fees and agreements, digital sales and other related issues. The letter particularly references the “notice and takedown” system of copyrighted material shared on the Web, noting that the system’s intentions are good, but may also cause potential harm. The statement was written in response to a recent green paper on copyright policy. Continue reading Writers Guild Cautions Against Stiff Copyright Enforcement

During a talk at the Variety Studio at the Sundance Film Festival, director/producer/actor Mark Duplass offered some straightforward advice to peers and young filmmakers navigating the world of distribution. He stressed the importance of making films available on Netflix, saying the release of his first movie on the streaming media service “made his career.” Duplass, who has debuted nearly 10 films at Sundance, was there to premiere his new project, “The One I Love.” Continue reading Mark Duplass Offers Advice to New Filmmakers: Get on Netflix

Gracenote is trying to make radio ads more relevant — and hopefully less annoying — by personalizing them and introducing ad targeting to terrestrial radio consumers in vehicles. In Las Vegas next month, the company will be promoting the next generation of its automotive platform at the Consumer Electronics Show. Sony, which acquired Gracenote in 2008, is said to be looking to sell the audio-recognition software business to focus on fewer products. Continue reading Gracenote is Working Toward Personalizing Radio Ads in Cars

Twitter estimates the percentage of its accounts that are fake is less than 5 percent, but some independent researchers think that number is closer to 9 percent. Fake accounts are a big market for those looking to boost their popularity and influence on Twitter, despite efforts by the social networking site to weed out the imposters. One man who manages 10,000 robot accounts for roughly 50 clients offers a glimpse into the market. Continue reading Fake Twitter Accounts Boost Individuals and Trending Topics

Although competition is fierce, developers of both free-to-play games and console games are trying to compromise and attract a wider range of gamers. Both sides see an opportunity to bridge the gap with a new generation of game consoles from Microsoft and Sony. Free-to-play games can attract a demographic of casual gamers to the console, while consoles provide a new gateway to loyal gamers with a tendency to spend heavily on video games. Continue reading Overlap Emerging Between Free-to-Play and Console Games