Meta and Snap both appear to have re-focused their social media strategies on video, leading to speculation they’re chasing TikTok, famously the U.S.’s “most downloaded app of 2021,” which at 94 million handily topped the 64 million of the second most popular, Meta’s Instagram. Meta CEO Mark Zuckerberg told analysts last week that even though Instagram’s Reels is the company’s most rapidly growing format, “we also have a competitor that is compounding at a pretty quick rate, too.” ByteDance’s TikTok, Zuckerberg said, “continues to grow at quite a fast rate off of a very large base.” Continue reading Video Emerges as Killer Social App, Everyone Chasing TikTok

New videos uploaded to Twitter will now have the ability to automatically generate captions and subtitles. This new feature is available on Android, iOS and the web version of the popular social platform. In the mobile app, auto-generated captions will appear when the videos are on mute; meanwhile, users can turn the captions on or off with the CC button in the web version. Further, mobile users can keep the captions in unmuted mode by adjusting the accessibility setting in their smartphones. However, Twitter is not allowing users to correct or change the captions before posting the clips. Continue reading Twitter Offers New Auto Generate Caption Feature for Videos

Reddit is shutting down its short-form video platform, Dubsmash, on February 22, 2022. As a result, Dubsmash will no longer be available to download from Apple’s App Store or the Google Play Store, and the downloaded app will cease to function. After acquiring Dubsmash in 2020, Reddit has been working on integrating its own video-sharing functions with Dubsmash. The integrated version will add several new features, including creative video editing, voice-over, and multiple filters for users to apply to their short clips. In addition, a new video streaming feature was added to the app exclusively for iOS users back in August. Continue reading Reddit Integrates Dubsmash Video Features into Its Own App

Facebook is rolling out its short-form video feature, Reels, to all iOS and Android users in the U.S. Intended to counter the increasingly popular TikTok, creators can use Reels to generate within Facebook content of up to 30 seconds using in-app editing tools for music, audio, AR filters and other effects. The feature was deployed in beta last month. Instagram introduced its own version of Reels last year, allowing videos of up to 60 seconds. Facebook also debuted a bonus program to pay creators for Reels views as part of its previously announced initiative to pay creators $1 billion through 2022. Continue reading Facebook Rolls Out Its ‘Reels’ Video Format for Mobile Users

ByteDance-owned TikTok revealed that over the coming weeks it would introduce the ability to share videos of up to three minutes on its platform. TikTok debuted with 15-second videos and later expanded to 60-second videos. TikTok product manager Drew Kirchhoff said the longer videos will give creators “the canvas to create new or expanded types of content … with the flexibility of a bit more space.” With 100 million monthly active users in the U.S., TikTok is now facing competition from Instagram Reels and Snapchat’s Spotlight in an evolving video landscape that could impact the streaming wars. Continue reading TikTok’s Three-Minute Videos Let Creators Expand, Monetize

Instagram head Adam Mosseri posted a video to his Instagram and Twitter accounts explaining that the former is no longer a photo-sharing app. Instead, he said, after seeing the success of entertainment and video on TikTok and YouTube, he plans to “lean into entertainment” by focusing on “Creators, Video, Shopping and Messaging.” Instagram is also creating its own version of Twitter’s Super Follow, which will allow online creators to publish — and monetize — exclusive content on Instagram Stories available only to their fans. Continue reading Instagram Aims to Help Creators Monetize Exclusive Content

Beginning April 15, TikTok’s policy on personalized ads is changing. According to notices that TikTok users are seeing on their feeds, personalized ads will be mandatory — and users will no longer have the ability to opt out of such ads based on their actions — although the users will still be able to opt out of ads based on data TikTok gets from its advertising partners. Not included in this policy change are users in the European Union who are protected from personalized ads by the General Data Protection Regulation (GDPR) that requires user consent for such ads. Continue reading New TikTok Personalized Ad Policy Ends Choice to Opt Out

Facebook debuted Learning from Videos, a project designed to learn audio, images and text from publicly available Facebook videos to improve its core AI systems. By culling data from hundreds of languages and countries, said Facebook, the project will also help to enable “entirely new experiences.” Learning from Videos, which began in 2020, has also helped to improve recommendations in Instagram Reels. Facebook, Google and others are focused on self-supervised techniques rather than labeled datasets to improve AI. Continue reading Facebook Using Self-Supervised Models to Build AI Systems

Netflix just added First Laughs to its iPhone app, offering comedy clips from movies, TV shows and its own stand-up comedy specials, with the full-screen vertical video running via an auto-playing feed. The company stated it will debut up to 100 curated clips per day. Fast Laughs also includes social features and lets users add titles to their watch list or start watching a program immediately. The length of each video segment will run from about 15 seconds to up to 45 seconds or longer. The idea of watching content on the go echoes TikTok and the now defunct Quibi. Continue reading Netflix Rolls Out ‘First Laughs’ Comedy Clips for Mobile Users

YouTube in unveiling a suite of new features, including the launch of its YouTube Shorts, which will enable users to create short-form vertical videos similar to those featured on video-sharing platform TikTok. The company will also introduce an option for its pay-TV service YouTube TV that will enable subscribers to watch in 4K, stream programs to an unlimited number of devices and download content for offline viewing. YouTube also plans to expand its new e-commerce feature so viewers can buy products from creators’ channels. Continue reading YouTube to Offer a 4K Option and Shorts That Mimic TikTok

According to sources, Facebook is developing an audio chat product to compete with Clubhouse, a social networking app that has gained popularity with young people who gather and chat about various topics. Facebook chief executive Mark Zuckerberg, reportedly interested in audio products, has appeared on Clubhouse to chat about augmented reality and virtual reality. Facebook is also known for cloning popular products. Facebook’s audio product is, added the sources, in an early stage of development. Continue reading Facebook Developing a Product to Rival Chat App Clubhouse

Facebook chief executive Mark Zuckerberg has identified Apple as one of the company’s biggest rivals, even as it posted record-breaking revenue and profit in Q4. The two companies have clashed over data collection, app-store fees and, most recently, Apple’s plan to enable users to opt-out of data collection by third-party apps. That disadvantages Facebook, which has become an online advertising giant. Zuckerberg noted that Apple’s move will interfere with Facebook’s ability to target ads to its 1.85 billion daily users. Continue reading Zuckerberg Anticipates Broader Competition with Rival Apple

Walmart and TikTok partnered to create a shoppable one-hour live-stream event let week — the Holiday Shop-Along Spectacular — that allowed TikTok creators to feature Walmart fashion items that users can buy without leaving the app. This is the first time that TikTok has hosted such a shoppable live stream in the U.S. Following the event, the items will continue to be featured and available for sale on Walmart’s TikTok page. Walmart is not sharing revenues with TikTok. Meanwhile, Instagram is also bringing shopping to Reels. Continue reading Walmart and TikTok Team Up for Shopping via Live Streaming

Facebook’s Instagram debuted Reels, its short-video feature designed to compete with Chinese app TikTok. Instagram previously aped Snapchat’s disappearing photos with its own Instagram Stories, which has since become hugely popular. TikTok chief executive Kevin Mayer called out Reels as a “copycat product,” but Instagram director of product Robby Stein said that Instagram plans to distinguish Reels from the competition by “adapting to users.” The launch takes place amid tumult over TikTok’s future in the U.S. Continue reading Instagram Reels, Rival to TikTok, Launches in 50+ Countries