Meta and Snap both appear to have re-focused their social media strategies on video, leading to speculation they’re chasing TikTok, famously the U.S.’s “most downloaded app of 2021,” which at 94 million handily topped the 64 million of the second most popular, Meta’s Instagram. Meta CEO Mark Zuckerberg told analysts last week that even though Instagram’s Reels is the company’s most rapidly growing format, “we also have a competitor that is compounding at a pretty quick rate, too.” ByteDance’s TikTok, Zuckerberg said, “continues to grow at quite a fast rate off of a very large base.” Continue reading Video Emerges as Killer Social App, Everyone Chasing TikTok

As Facebook parent company Meta Platforms continues its planned evolution to the metaverse, observers have begun asking about Instagram. Acquired in 2012, the photo and video-sharing platform may be finding the accommodations that help it with advertisers hurt it with younger users gravitating to TikTok and Snapchat. While Meta doesn’t break out numbers for Instagram, the “family of apps” of which Instagram is a member generated $32.8 billion in Q4 revenue, all but $155 million of it from advertising, according to earnings released Wednesday. That’s an 18 percent improvement over Q4 2020. Continue reading Wall Street Ponders Instagram as Meta Posts $10.2B VR Loss

Facebook founder Mark Zuckerberg has been busy reinventing his company since the October announcement that the parent entity would name-change to Meta Platforms, where Zuckerberg remains chairman and CEO. Traditional social media engineers and support staff workers at the company, which turns 18 this month, are being urged by managers to reapply for new positions that involve responsibilities in augmented reality and virtual reality, according to reports that say Meta is actively recruiting from tech giants such as Microsoft and Apple to fill thousands of new jobs in hardware and software. Continue reading Meta’s VR Evolution Includes New Cross-Platform 3D Avatars

Consumers were cheated out of $770 million by social media scams last year, according to the Federal Trade Commission, which said the number accounts for roughly one-fourth of fraud losses for the year. New scams involving e-commerce and cryptocurrency helped boost the haul, which was 18 times greater than the $42 million in social media fraud the FTC tracked for 2017. As a result, incidences of younger victims grew, with adults 18-to-39 reporting fraud losses 2.4 times more than adults 40 and over. Investment and romance scams were also high on the list.  Continue reading FTC Says Social Media Has Become Goldmine for Scammers

YouTube plans to test new monetization features for creators of its YouTube Shorts videos, which have passed more than 5 trillion views since debuting in September 2020, according to YouTube CEO Susan Wojcicki, who also said the company is exploring adding NFTs to its toolkit for video creators. In addition, YouTube is testing new shopping features tied to its video content. The number of global creator channels making more than $10,000 a year “is up 40 percent year over year,” Wojcicki wrote as part of an annual letter to creators that outlined 2022 priorities focusing on helping creators generate income. Continue reading YouTube Exploring Commerce and NFTs, Says CEO Wojcicki

TikTok is testing the waters with a paid subscription mode for creators, joining Facebook, Clubhouse and others. Although TikTok remains tight-lipped about the experiment, it seems designed to keep TikTok influencers on the ByteDance platform rather than leaving for more lucrative pastures. Last week, Instagram announced a test allowing creators to charge from 99 cents to $99 per month for exclusive content, while Twitter in September debuted Super Follows, with rates of $2.99 to $9.99 per month. A creator with 13,000 followers that gets a 2 percent take rate at $4.99 per month can make $900 a month. YouTube and Snapchat also offer monetization options. Continue reading TikTok Experiments with Paid Subscriptions, Tweaks Stories

Instagram is testing a feature that allows creators to charge for premium content, a growing trend as platforms vie for popular personalities that drive traffic and engagement. The Meta Platforms social network introduced the feature last week, saying it will initially be offered on a limited basis in the U.S. “Subscriptions are one of the best ways to have a predictable income — a way that’s not attached to how much reach you get on any given post, which is inevitably going to go up and down over time,” Instagram chief Adam Mosseri said in a Twitter post. Continue reading Instagram Begins Testing Subscribed Content from Creators

In the wake of a last week’s ruling that the Federal Trade Commission can prosecute its antitrust suit against Meta Platforms, it is now reported that the FTC and multiple state attorneys general are scrutinizing the company’s virtual reality unit — formerly known as Oculus Quest but renamed Meta Quest — for potential anti-competitive practices. New York, North Carolina and Tennessee are among the states that, in addition to the FTC, are said to be investigating whether the Meta Quest app store discriminates against app developers whose goods compete against Meta’s own products. Continue reading Meta Quest VR Unit Faces Antitrust Probe by FTC and States

Consumer mobile app spending hit $170 billion in 2021, according to the State of Mobile in 2022 report released by App Annie. Charting expenditures across iOS, Google Play and third-party Chinese Android app stores, the figure represents 19 percent year-over-year growth, almost flat (down from 18 percent growth in 2020). While last year, consumers installed more apps than ever, the growth rate itself is slowing. Last January, App Annie reported year-over-year download growth of 7 percent from 2020, which has dropped to 5 percent for 2021. However, in all, consumers downloaded a record 230 billion apps in 2021. Continue reading Consumers Downloaded a Record 230 Billion Apps Last Year

A federal judge has allowed a Federal Trade Commission antitrust lawsuit against Facebook to proceed, denying dismissal, a major victory for the agency as it gears up to take on Big Tech. The FTC claims the company, which since renamed itself Meta Platforms, accrued monopoly power and abused it by harming competition through an acquisitions strategy described as “buy or bury.” The U.S. District Court for the District of Columbia ruling is seen as a warning to tech behemoths like Amazon, Apple and Google and the armies of lobbyists and lawyers employed to protect their interests. Continue reading Judge Rules That FTC Can Proceed with Meta Antitrust Case

The voice could be described as the original mass media and, as social audio, it is now the latest trend. United Talent Agency executive director of audio Kristin Myers moderated a CES 2022 panel discussion on the topic with Clubhouse head of community and creators Stephanie Simon and Audio Collective co-founder Toni Thai Sterrett, who offered up the definition of social media as “live group audio.” “And the key is the sense of participation and interactivity,” she said. Simon added that, “we’re social media based on audio.” Continue reading CES: Panelists Chart the Growing Popularity of Social Audio

Cryptocurrency and NFTs seem to be getting a much different reception from the average consumer than the tech titans that helped launch the crazes. While entrepreneurs such as Elon Musk, Jack Dorsey and Chris Dixon have dropped millions-to-billions into various blockchain piggy banks, Ubisoft gamers, startups on Kickstarter and artists like Brian Eno are speaking out against everything from NFTs to digital coins. Gamers, in particular, have made their disapproval known, somewhat surprising given they’re typically first-movers, eager to try new technologies and push boundaries. Now, reports are emerging of a schism in the game world. Continue reading New Blockchain Divide Between Consumers and Tech Titans

New videos uploaded to Twitter will now have the ability to automatically generate captions and subtitles. This new feature is available on Android, iOS and the web version of the popular social platform. In the mobile app, auto-generated captions will appear when the videos are on mute; meanwhile, users can turn the captions on or off with the CC button in the web version. Further, mobile users can keep the captions in unmuted mode by adjusting the accessibility setting in their smartphones. However, Twitter is not allowing users to correct or change the captions before posting the clips. Continue reading Twitter Offers New Auto Generate Caption Feature for Videos

TikTok is tweaking its For You feed so users won’t be recommended too much of the same content. The move follows a global spate of regulatory hearings that took social media companies to task for promoting content that intentionally polarizes adults and potentially harms children. In addition to “diversifying recommendations” in order to “interrupt repetitive patterns” around topics that may provide negative reinforcement, like “loneliness or weight loss,” the popular ByteDance platform said it is also introducing a new feature that will allow users to avoid specific topics or creators. Continue reading TikTok Adjusts Feed to Curb Repetition, Offers Users Control

The metaverse is in its early days, but many are already concerned as they anticipate the content moderation problems that have bedeviled traditional social media increasing exponentially in virtual worlds. The confluence of realistic immersive environments, the anonymity of avatars and potential for deepfakes is enough to give anyone pause. Throw in machine learning that will make today’s ad targeting seem primitive and it’s an even more volatile mix. Experts agree, the very qualities that make the metaverse appealing — false facades and hyperreality — make it potentially more dangerous than the digital platforms of today. Continue reading Policing the Metaverse Looms as a Challenge for Tech Firms