TikTok is tweaking its For You feed so users won’t be recommended too much of the same content. The move follows a global spate of regulatory hearings that took social media companies to task for promoting content that intentionally polarizes adults and potentially harms children. In addition to “diversifying recommendations” in order to “interrupt repetitive patterns” around topics that may provide negative reinforcement, like “loneliness or weight loss,” the popular ByteDance platform said it is also introducing a new feature that will allow users to avoid specific topics or creators. Continue reading TikTok Adjusts Feed to Curb Repetition, Offers Users Control

The metaverse is in its early days, but many are already concerned as they anticipate the content moderation problems that have bedeviled traditional social media increasing exponentially in virtual worlds. The confluence of realistic immersive environments, the anonymity of avatars and potential for deepfakes is enough to give anyone pause. Throw in machine learning that will make today’s ad targeting seem primitive and it’s an even more volatile mix. Experts agree, the very qualities that make the metaverse appealing — false facades and hyperreality — make it potentially more dangerous than the digital platforms of today. Continue reading Policing the Metaverse Looms as a Challenge for Tech Firms

British lawmakers are seeking “major changes” to the forthcoming Online Safety Bill that cracks down on Big Tech but apparently does not go far enough. Expansions under discussion include legal consequences for tech firms and new rules for online fraud, advertising scams and deepfake (AI-generated) adult content. Comparing the Internet to the “Wild West,” Damian Collins, chairman of the joint committee that issued the report, went so far as to suggest corporate directors be subject to criminal liability if their companies withhold information or fail to comply with the act. Continue reading UK Lawmakers Are Taking Steps to Toughen Online Safety Bill

Meta Platforms shareholders are pressing for changes that address allegations of harm caused by its social platforms, which include Facebook and Instagram, as well as overall governance reforms. An investor group that includes the New York State Common Retirement Fund and Illinois State Treasurer filed eight resolutions to be considered at the company’s annual shareholder meeting, which is expected to be held in May. The proposals include board oversight in reducing harmful content, analysis of the company’s metaverse investment and a review of audit and risk committee, according to public reports. Continue reading Investors Plan Changes for Vote at Meta Shareholder Meeting

The U.S. Senate has introduced the bipartisan Platform Accountability and Transparency Act (PATA), which if passed into law would allow independent researchers to sue Big Tech for failing to provide requested data. The move follows last week’s Instagram hearing, where leaked internal research suggested the platform’s negative effects on the mental health of teens. On December 6, an international coalition of more than 300 scientists sent an open letter to Mark Zuckerberg — CEO of Meta Platforms, the company that owns Instagram and Facebook — requesting the social behemoth voluntarily share research. Continue reading Senate Wants Social Firms to Pay for Holding Back Research

Instagram CEO Adam Mosseri spent more than two hours in the Senate hot seat last week, answering questions about the platform’s safety policies and impact on teens’ mental health. A bipartisan phalanx grilled the executive on topics ranging from algorithms to eating disorders. Mosseri, who was appearing in Congress for the first time, defended his social platform, a division of Meta Platforms, which also owns Facebook. He resisted pressure to throw in the towel on launching an Instagram for kids, telling lawmakers only that no child would have access to such a platform “without their explicit parental consent.” Continue reading Senate Tells Instagram CEO the ‘Time for Self-Policing is Over’

Meta Platforms is restructuring its internal research department, drawing on employees from individual divisions like Facebook, WhatsApp and Instagram to staff a centralized unit that will provide services to the entire company. The research will span everything from societal topics of politics, equity, health and climate to credibility topics like misinformation and account safety. The new division will be managed by Meta head of research Pratiti Raychoudhury. Additionally, Meta is deploying the new Few-Shot Learner artificial intelligence system to help moderate content, identify trends, monitor data and implement rules. Continue reading Meta Reorganizes Research Team and Deploys ‘Few-Shot’ AI

Select Facebook creators in the U.S. will have access to more data and revenue opportunities through the social platform’s new “Professional” mode. Previously exclusive to Facebook Pages, creators can now access audience analytics and, by invite-only for now, earn up to $35,000 per month with qualifying video content through a Reels Play bonus program. For creators who are already using Pages, Facebook is adding a Professional Dashboard to access more insights and productivity tools. The goal is to help creators track shares, reactions and comments to their posts in order to make more informed decisions and grow their audiences. Continue reading Facebook Adds a Professional Mode to Expand Creator Base

Regulators the world over have been exhibiting antitrust leanings in an effort to temper Big Tech’s unfettered growth, but the UK’s unprecedented move ordering Meta Platforms to sell animated images platform Giphy nearly a year after the purchase has shocked many. The surprise is due not only to the timing, but also for its U.S. implications, and because Giphy’s modest stature has triggered the realization that no deal is too small to escape scrutiny. Meta’s Giphy deal is being described as a “killer acquisition,” wherein an innovative startup is purchased with an intent to quash future competition. Continue reading UK Regulator’s Order for Meta to Sell Giphy Shocks Big Tech

Even before Jack Dorsey tweeted his resignation as Twitter CEO — and announced that another company he co-founded and runs as CEO, Square, will on December 10 change its name to Block — there was speculation that Twitter will soon be purchased. The rumors have been fueled by a belief that Twitter has potential beyond its stagnant share price — $44.47 as of yesterday’s close, slightly less than $44.90 the day of its November 2013 IPO — evidenced in its strong branding and popularity with elites. Top tech exec Parag Agrawal’s ascent to CEO is the corporate equivalent of staging in real estate.  Continue reading Talk of Twitter Sale Brews with Square/Block Floated as Suitor

TikTok has launched features that offer new ways for content creators to get direct support from their fans, rewards for their creativity, and possible business collaborations. The Creator Next portal enables eligible creators to monetize their content by receiving Video Gifts for their short videos and Tips processed by Stripe. The social platform has also decided to open its TikTok Creator Marketplace (TTCM), launched in 2019, to more creators. Now, TikTok creators with more than 10,000 followers can register in TTCM “to collaborate with brands on opportunities that fit their interests and creative style, opening up new ways to get paid.” Continue reading TikTok Debuts New Tools, Opportunities for Content Creators

Last month, Meta Platforms announced it would delay until 2023 the introduction of end-to-end encryption (E2EE) by default on Messenger and Instagram. Now the company is shedding light on its decision, which walks the line between issues of privacy and public safety. Child advocates said the change would help abusers avoid detection. Since the purpose of encryption is to shield sensitive information for things like financial and health information, it wouldn’t do to have human monitors poking around there. Meta is using artificial intelligence in an attempt to prevent bad behavior before it happens. Continue reading Meta Says User Safety Prompts Delay for Default Encryption

Brands have begun dabbling in the metaverse. Chipotle, Vans and Nike are among those experimenting on Roblox, a platform where users play games, while Verizon staged a stadium game in Fortnite Creative, an affiliate service of the popular Epic game. Meta, the company formerly known as Facebook is said to be encouraging brands to use Instagram’s AR filters to get acclimated to the metaverse. There are reports that Apple is preparing its own meta debut, with Taiwan-based analyst Ming-Chi Kuo predicting, presumably based on his supply-chain sources, that Apple plans to unveil an AR wearable late next year. Continue reading Meta Is Joined by Apple, Various Brands in Metaverse Pursuit

Reddit is shutting down its short-form video platform, Dubsmash, on February 22, 2022. As a result, Dubsmash will no longer be available to download from Apple’s App Store or the Google Play Store, and the downloaded app will cease to function. After acquiring Dubsmash in 2020, Reddit has been working on integrating its own video-sharing functions with Dubsmash. The integrated version will add several new features, including creative video editing, voice-over, and multiple filters for users to apply to their short clips. In addition, a new video streaming feature was added to the app exclusively for iOS users back in August. Continue reading Reddit Integrates Dubsmash Video Features into Its Own App

TikTok parent ByteDance has announced the establishment of six new divisions to monitor the worldwide dissemination of its short-form video apps. The units include online learning; collaboration tool Lark, (the ByteDance version of Slack); game development arm Nuverse; and B2B division BytePlus, selling white-label versions of  proprietary algorithms to enterprise customers. ByteDance also operates Douyin, the Chinese version of TikTok. The change from a flat hierarchy and haphazard business approach is prompting speculation that ByteDance aspires to be known for much more than video sharing. Continue reading TikTok Owner ByteDance Aspires to Become a Global Leader