Instagram Aims to Help Creators Monetize Exclusive Content

Instagram head Adam Mosseri posted a video to his Instagram and Twitter accounts explaining that the former is no longer a photo-sharing app. Instead, he said, after seeing the success of entertainment and video on TikTok and YouTube, he plans to “lean into entertainment” by focusing on “Creators, Video, Shopping and Messaging.” Instagram is also creating its own version of Twitter’s Super Follow, which will allow online creators to publish — and monetize — exclusive content on Instagram Stories available only to their fans. Continue reading Instagram Aims to Help Creators Monetize Exclusive Content

Legislators Planning to Revamp Antitrust Laws for Digital Era

U.S. antitrust laws date back to the days of Big Oil. When a federal judge this week dismissed antitrust lawsuits brought against Facebook by the Federal Trade Commission and 48 states, experts called for a modernization of the laws themselves. The judge who dismissed the lawsuits said that the FTC didn’t prove its claim that Facebook was a monopoly and the states brought their case too long after Facebook’s acquisitions of Instagram and WhatsApp. Representative David Cicilline (D-Rhode Island) said the U.S. needs a “massive overhaul of our antitrust laws.” Continue reading Legislators Planning to Revamp Antitrust Laws for Digital Era

Court Dismisses FTC, States Antitrust Suit Against Facebook

U.S. District Court for the District of Columbia judge James Boasberg dismissed antitrust lawsuits against social media giant Facebook brought by the Federal Trade Commission and 48 states. The judge said the states waited too long to bring up a case on deals made in 2012 and 2014 and that prosecutors failed to prove that Facebook holds a monopoly over social networking. The FTC can bring the case back in 30 days but the judge said it would require a lot more detail. Facebook’s stock rose 4.2 percent in the wake of the news. Continue reading Court Dismisses FTC, States Antitrust Suit Against Facebook

Apple’s SharePlay to Power Watch Parties for FaceTime Users

As part of iOS 15, Apple will debut SharePlay to allow FaceTime users to stream online videos, movies and music from Apple TV or an iPad, iPhone or Mac and watch with friends while chatting — similarly to Facebook Messenger, Instagram and Houseparty. During COVID-19, the watch party feature was also adopted by Disney+, Hulu and Prime Video. SharePlay is ideally aimed at teens who are more likely to watch videos on their phones and chat. A Pew Research study showed that 59 percent of U.S. teens video-chat with friends. Continue reading Apple’s SharePlay to Power Watch Parties for FaceTime Users

Facebook Adds Ways for Instagram Creators to Earn Revenue

At the first Instagram and Facebook Creator Week event, chief executive Mark Zuckerberg introduced a way for Instagram influencers to earn commissions for recommending or promoting products that lead to online sales. Zuckerberg had announced the previous day that Facebook would not take a cut from creator revenues until 2023, at which point its share would be less than 30 percent, the amount Apple and other platforms collect. “Our goal is to be the best platform for creators like you to make a living,” he said. Continue reading Facebook Adds Ways for Instagram Creators to Earn Revenue

Facebook F8 Event Highlights Tools for Developer Community

At Facebook’s annual F8 developer conference, chief executive Mark Zuckerberg stated that the company would “refocus” on the developer community by spotlighting technologies that “enable developers and businesses to build and grow” on its platforms. The company announced, for example, that the Messenger API for Instagram is now available to all developers. It’s also adding third-party tools to its Facebook Business Suite, which was launched last year. Going forward, PyTorch will be Facebook’s default AI platform.

Continue reading Facebook F8 Event Highlights Tools for Developer Community

Huawei Pushes Its HarmonyOS for Mobile, Aiming at Android

Huawei Technologies debuted HarmonyOS, its self-developed operating system, for mobile phones after introducing it for other devices in 2019. The Chinese company is attempting to free itself of U.S. suppliers, in particular Google. Since the U.S. imposed sanctions, Huawei has not been able to access updates to Google’s Android operating system or its Google Mobile Services package of smartphone software. Currently, Samsung Electronics, Xiaomi and other top phone manufacturers (except Apple) use Android. Continue reading Huawei Pushes Its HarmonyOS for Mobile, Aiming at Android

Facebook Plans to Expand Live-Stream Pay-Per-View Events

Social giant Facebook wants to transform its live online events into a pay-per-view opportunity for the sports leagues already streaming games on its platform. The company sees the possibility of smaller leagues and even high school sports teams using the model to make money on “virtual” attendance and plans to invest in the live-streaming events that collects money for a “virtual” ticket. The social platform’s plan is similar to the long-standing practice of media networks like HBO charging pay-per-view fees for boxing events. Continue reading Facebook Plans to Expand Live-Stream Pay-Per-View Events

Sixty Percent of Instagram Users Link Accounts to Messenger

More than 60 percent of eligible Instagram users have enabled interoperability between that platform and Facebook Messenger, said Facebook vice president and head of Messenger Stan Chudnovsky, who added the rate is “beating our expectations in terms of how fast and how many people are upgrading.” “People are definitely buying into the convenience,” he noted. The cross-app communication began rolling out in September 2020. Facebook plans to add end-to-end encryption but neither app is expected to be encrypted until next year. Continue reading Sixty Percent of Instagram Users Link Accounts to Messenger

Facebook Oversight Board Upholds Ban on Trump Accounts

The Facebook and Instagram accounts of Donald Trump will remain indefinitely suspended. Facebook’s independent Oversight Board, launched in October 2020, ruled this morning to uphold the social media giant’s January decision to suspend the accounts of then-President Trump in the wake of the U.S. Capitol insurrection. However, suggesting that an indefinite suspension “was not appropriate,” the Board “insists” that Facebook review the matter within six months, “to determine and justify a proportionate response that is consistent with the rules that are applied to other users of its platform.” Continue reading Facebook Oversight Board Upholds Ban on Trump Accounts

YouTube Revenue Could Surpass Netflix Numbers This Year

Google’s YouTube earned $6.01 billion in advertising revenue in Q1, a 49 percent growth from the $4 billion a year ago. In Q4, YouTube’s growth rate was 46 percent. But, more notably, its current growth rate is almost twice that of Netflix’s, which reported a 24 percent revenue bump in Q1 and anticipates 19 percent growth in Q2. Market data provider Refinitiv reported that, should the trajectory continue, YouTube is on track to take in between $29 billion and $30 billion in revenue in 2021, compared to Netflix’s expected $29.7 billion. Continue reading YouTube Revenue Could Surpass Netflix Numbers This Year

Behind the Scenes, TikTok Working Hard to Create Viral Hits

Hit songs on TikTok seem to arise spontaneously, spurred on by user enthusiasm. In fact, nothing could be further from the truth. Take Megan Thee Stallion, for example, who recently won a Grammy for best female rapper. Her popular song “Savage” first become a hit on TikTok after that platform’s management analyzed user data and advised the singer’s record label how to best promote her. In other words, Tik Tok, which is described by experts as “more controlled” than competing apps, helps pick which videos go viral. Continue reading Behind the Scenes, TikTok Working Hard to Create Viral Hits

Facebook Tests Web-Based Audio Q&A Application ‘Hotline’

Facebook’s R&D group NPE Team (New Product Experimentation) debuted the public beta of Hotline, a web-based application that allows creators to speak to an audience that can pose questions via text or audio. The first to try out Hotline was real estate investor Nick Huber who, via a livestream, talked about investing in industrial real estate as a secondary income. NPE Team identified Huber as an ideal Hotline user who would use it to expand professional skills or finances. Hotline is led by Facebook product developer Erik Hazzard. Continue reading Facebook Tests Web-Based Audio Q&A Application ‘Hotline’

Pinterest to Foster Influencer Content with New Creator Fund

Although image-sharing service Pinterest has been less reliant upon influencer culture than Instagram and other social media platforms, that began to change when it introduced Story Pins and creator profiles. These features were intended to make it easier for high-profile users to build a following and showcase their projects. Now, Pinterest is unveiling a $500,000 Creator Fund to pay a small group of influencers to create content for the platform. With this initiative, it joins TikTok and Snapchat in paying creators. Continue reading Pinterest to Foster Influencer Content with New Creator Fund

Pew Research Study Finds Social Media Use Remains Stable

A new report from the Pew Research Center found that 72 percent of U.S. adults use social media, a number that has been stable over the past five years. The survey drilled down into use of a variety of individual sites and apps, finding that YouTube and Facebook still are dominant, with 81 percent and 69 percent respectively of those surveyed reporting using those sites. YouTube and Reddit were the only platforms that saw “statistically significant” growth since 2019. Forty percent said they ever use Instagram. Continue reading Pew Research Study Finds Social Media Use Remains Stable