Reddit is expanding its keyword targeting advertising program, introducing it in more places and adding AI-powered recommendations to help ads appear in the most relevant environments across the platform. Keyword targeting is now available for feed ads in addition to conversations, which were previously the only placement available. Reddit is also launching an AI feature called dynamic audience expansion that works with keyword targeting to place ads before a wider range of viewers based on the objectives of the campaign. Since going public on the NYSE in March, Reddit has been under pressure to increase ad revenue. Continue reading Reddit Drives Precision in Conversation Keyword Ads Using AI

Meta is rolling out new generative AI advertising tools for video creation on Facebook and Instagram. The expansion to the Advantage+ creative ad suite will become widely available to advertisers in early 2025. The announcement, made at Advertising Week in New York last week, was positioned as a way for marketers to improve campaign performance on Meta’s social platforms. The new tools will allow brands to convert static images into video ads. The company also announced a new full screen video tab for Facebook that feeds short-form Reels with long-form and live-stream content. Continue reading Meta Announces New GenAI Video Tools at Advertising Week

Adobe is introducing a free, web-based Content Authenticity app that lets creators “sign” their work with the aim of protecting rights and controlling attribution against unwanted AI attention. It allows creators to assign “do not train” tags to images, video or audio. Batch designation is another convenience those with voluminous output will appreciate as a time saver. Users can select the Generative AI Training and Usage Preference options in the Adobe Content Authenticity app to set preferences, whether or not the work was created using Adobe Creative Cloud apps. Continue reading Free Adobe Content Authenticity Web App Shields Against AI

Meta Platforms has unveiled Movie Gen, a new family of AI models that generates video and audio content. Coming to Instagram next year, Movie Gen also allows a high degree of editing and effects customization using text prompts. Meta CEO Mark Zuckerberg demonstrated its abilities last week in an example shared on his Instagram account, where he sends a leg press machine at the gym through transformations as a steam punk machine and one made of molten gold. The models have been trained on a combination of licensed and publicly available datasets. Continue reading Meta’s Movie Gen Model is a Powerful Content Creation Tool

TikTok is updating its Live subscription offering, renaming the monetization offering simply “Subscription,” opening it up to eligible non-Live creators in regions including the U.S., Japan, Brazil, France, the UK and Germany. Like the third-party subscription platform Patreon, TikTok’s Subscription allows fans to pay creators for exclusive content and other perks. In participating regions, creators can offer fans monthly subscriptions at three price tiers, each with its own parameters and perks. TikTok launched Live subscriptions in 2022 and announced in March that it would be revamping the feature to allow more users to monetize. Continue reading New TikTok Live Subscriptions Help More Creators Monetize

Meta’s Llama 3.2 release includes two new multimodal LLMs, one with 11 billion parameters and one with 90 billion — considered small- and medium-sized — and two lightweight, text-only models (1B and 3B) that fit onto edge and mobile devices. Included are pre-trained and instruction-tuned versions. In addition to text, the multimodal models can interpret images, supporting apps that require visual understanding. Meta says the models are free and open source. Alongside them, the company is releasing “the first official Llama Stack distributions,” enabling “turnkey deployment” with integrated safety. Continue reading Meta Unveils New Open-Source Multimodal Model Llama 3.2

Meta has secured rights to the voices of actors Judi Dench, Kristen Bell, John Cena and others for its Meta AI chatbot, a ChatGPT-like digital assistant that is part of the plan for conversational AI as part of the multimodal Llama 3.2. Also revealed at Meta Connect this week was Orion, “the most advanced glasses the world has ever seen,” queued up to become Meta’s “first consumer full holographic AR glasses,” though they won’t be available anytime soon. A low-priced Quest 3 mixed reality headset, the $299 Quest 3S, will be arriving in time for the holidays, however. Continue reading Meta Reveals Orion Concept Glasses, Celeb Voices, Quest 3S

A newly redesigned Snapchat experience is built around a three-tab user interface called Simple Snapchat. As part of that effort, the social platform is launching more generative video features, including text-to-video as part of the app’s Lens Studio AR authoring tool. Easy Lens allows the quick generation of Lenses by typing text prompts, making it possible to do things like experiment with Halloween costumes or explore looks for back to school. Launching in beta for select creators, Snap says the new features are designed for all ability levels. The company is also updating its GenAI Suite and adding an Animation Library of “hundreds of high-quality movements.” Continue reading Snapchat Is Getting a Redesign and Generative Text-to-Video

Nine months after lawmakers grilled social networks for exposing children to harm, Meta Platforms has announced that Instagram’s teen accounts will be set to “private” by default. Instagram Teen Accounts have built-in protections, limiting who can contact the underage account holders as well as the content they see. “We’ll automatically place teens into Teen Accounts, and teens under 16 will need a parent’s permission to change any of these settings to be less strict,” Meta revealed in a blog post. To avoid leaving teens feeling their wings were clipped, Meta says there will also be new features designed expressly for them. Continue reading Instagram Sets Its New ‘Teen Accounts’ to Private by Default

Anthropic has launched the Claude Enterprise subscription plan to compete with OpenAI’s ChatGPT Enterprise business solution. Focused on security and administrative controls, Claude Enterprise is designed to help organizations securely collaborate with artificial intelligence using proprietary internal data. Pricing will vary based on the number of seats and how Claude is used but is expected to be more expensive than Claude Pro and Claude Teams ($20 and $25 per month, respectively). An expanded 500K context window, more usage capacity, and a native GitHub integration for work on entire codebases are advantages Anthropic touts for Claude Enterprise. Continue reading Anthropic Announces Enhanced Claude Enterprise Plan for AI

Adobe, OpenAI and Microsoft are among the major firms backing a California bill that would require tech companies to label AI-generated content with watermarks embedded in the metadata. Such data is easily accessible via browser for material circulated on the Internet, and the initiative would likely involve a campaign to educate the general public on how to find it. The proposed law encompasses video and audio as well as images. The three companies currently supporting the bill initially opposed it, using terms like “unworkable” and “overly burdensome.” Continue reading Bill Mandating GenAI Watermarks Gains Support in California

Meta Platforms CEO Mark Zuckerberg and Spotify CEO Daniel Ek have joined forces to express displeasure with the European Union’s regulations on artificial intelligence, claiming they are suppressing innovation. That is the opposite of the stated goals of EU lawmakers in passing the regulations. In a joint statement first published in The Economist and then on the Meta and Spotify websites Friday, the duo took aim at alleged EU obstruction to the development of open source AI, suggesting that Europe’s “fragmented regulatory structure, riddled with inconsistent implementation, is hampering innovation and holding back developers.” Continue reading Meta, Spotify Issue Statement Criticizing EU’s AI Regulations

Meta is rolling out new Threads features for brands and creators in its continued push to take market and audience share from X. Although the Threads social networking platform still does not accept advertising, it is clearly working to create a brand friendly environment as it prepares to launch paid media. The platform has added insight tools that measure content performance across age, gender and geography. Also new is the ability to reorder columns and to save up to 100 drafts per account. Scheduled posts are “coming soon.” The new features are available for web users and are being explored for mobile. Continue reading Meta’s Threads Offers Analytics as it Prepares to Accept Ads

Meta Platforms has expanded its licensing deal with Universal Music Group, which now covers users sharing songs from the UMG library across Facebook, Instagram, Threads, WhatsApp and Horizon without fear of copyright violation. As part of a multiyear partnership, Meta and UMG will work together to address “unauthorized AI-generated content that could affect artists and songwriters.” This could encompass everything from users experimenting with voice copying or scraping songs for AI mashups to enterprise level crawling and theft for model training, and suggests Meta will be implementing a filtering system to detect infractions. Continue reading Meta, UMG Music Deal Emphasizes the Responsible Use of AI

YouTube is testing an integration with parent company Google’s Gemini AI. Called Brainstorm with Gemini, it invites creators to ideate with video, titles and thumbnails. The limited test makes the feature available to a handful of creators whose feedback will be used in strategizing how and whether to introduce the feature more broadly. In May, YouTube began testing another AI tool, renaming its “Research” tab “Inspiration.” The Inspiration tool provides topics that its algorithm detects a creator’s audience might find interested, supplying an outline and talking points. Brainstorm is similar but supports Google’s AI branding. Continue reading YouTube Invites Content Creators to ‘Brainstorm with Gemini’