Nielsen’s Social Content Ratings service — which measures the impact of television programming across social platforms Facebook, Instagram and Twitter — has been updated to include Owned Content Performance for helping television networks better understand social impact and optimize social strategies. During August, Nielsen examined more than 142,000 TV-related posts and tweets from accounts owned by or affiliated with networks, programs and talent handles, and discovered that images and video outperformed text in terms of engagement. Continue reading Nielsen Updates its Social Ratings to Measure Owned Content

Facebook chief executive Mark Zuckerberg published a 3,300-word blog post listing steps the company has taken to make the platform safer from election interference. He said that, although the company wasn’t prepared in 2016, it has developed “sophisticated systems” and that it is “better prepared for these kinds of attacks” in worldwide elections. The company is facing its first test in Brazil’s upcoming presidential election. Zuckerberg said he will also publish in-depth reports on how the company is facing its challenges. Continue reading Zuckerberg Details Facebook’s Steps Against Election Attacks

Facebook’s Rosetta is a machine learning system that extracts text in many languages from over one billion images in a real time. Facebook built its own optical character recognition system that can process such huge amount of content, day in and day out. In a recent blog post, Facebook explained how Rosetta works, using a convolutional neural network to recognize and transcribe text, even non-Latin alphabets and non-English words. The system was trained with a mix of human- and machine-annotated public images. Continue reading Facebook Adds 24 Languages to Rosetta Translation Feature

Snap has unveiled two new versions of Spectacles 2 — the Veronica (for women) and the Nico (for men) — that incorporate all the features of the company’s second generation Spectacles, but tout a sleeker, more stylish design and cost $200, versus $150 for the previous version. Many of Snapchat’s core demographic has left for Instagram, and critics question why Snap is still making hardware. When Spectacles initially debuted in 2016, Snap created hype by selling them out of pop-up vending machines. A few months later, the company was stuck with $40 million worth of unsold glasses. Continue reading Snap Refocuses With Debut of Stylish Next-Gen Spectacles

Facebook’s photo- and video-sharing service Instagram is reportedly developing a standalone app designed specifically for shopping. The app, possibly to be named IG Shopping, is expected to help users browse products from merchants and businesses and then make purchases directly within the app. The Verge initially broke the news based on information from sources familiar with the matter, but Instagram has yet to confirm the app or a potential launch date. According to Facebook COO Sheryl Sandberg, over 25 million businesses presently have Instagram accounts, 2 million of which are advertisers. Continue reading Instagram Eyes E-Commerce With Standalone Shopping App

According to the latest eMarketer projections, the number of Facebook users in the United States will increase by only 0.9 percent this year to a total of 169.5 million. While the platform’s growth has leveled in the U.S., it remains the top social network among millennials, Generation X and baby boomers. However, interest in Facebook among U.S. teens continues to decline. Snapchat surpassed Facebook among teens in 2016 — and eMarketer predicts that Snapchat will attract 1.2 million new users ages 12 to 17 by 2022, while Facebook will lose 2.2 million teens during the same time frame. Continue reading Facebook Remains Popular Among U.S. Groups Except Teens

Facebook identified and removed 652 fake accounts, pages and groups from Iran and Russia that were attempting to sow misinformation in several countries. Such campaigns in the past — most notably leading up to the 2016 presidential election — targeted the U.S., but these accounts targeted the U.K., Latin America and the Middle East as well. This discovery is dramatically larger than the 32 pages and accounts that Facebook removed last month. The Kremlin-linked Internet Research Agency was indicted for the 2016 campaign. Continue reading Facebook Removes Fake Accounts Linked to Iran and Russia

Facebook struck a deal with Utah-based Vidpresso to acquire its technology and absorb its seven-person team, without actually buying the company. Vidpresso’s website says that the new partnership will help put its tools in the hands of creators. Founded in 2012 to “make video more like HTML,” Vidpresso allows publishers to incorporate interactive graphics and superimposed captions to encourage viewers to respond to polls or ask questions. BuzzFeed, Nasdaq, NBC, TED, Turner Sports and Univision are among its customers. Continue reading Facebook in Pursuit of Interactive Video With Vidspresso Deal

Facebook will soon unveil new tools that tell the user how much time he’s spending on its site and Instagram, part of chief executive Mark Zuckerberg’s 2018 vow to “fix” the platform’s problems. In addition to protecting the community from hate speech and abuse, Zuckerberg mentioned, “making sure that time spent on Facebook is time well spent.” According to Facebook, the company did its own extensive research and got feedback from users in addition to relying on “leading mental health experts and organizations, academics.” Continue reading New Tools Help Users Limit Time on Facebook and Instagram

Facebook has been planning an “innovation hub” in Hangzhou, China — home to Chinese Internet leader Alibaba Group — to support that nation’s startups and developers as well as increase its own presence in the country. However, the approval that was briefly listed on a Chinese government database has now disappeared and, according to one source, the approval has been withdrawn. Facebook has been blocked in China since 2009, spurring the company to find other ways to position itself there. Earlier this year, it inked an agreement with Xiaomi to build a VR headset for the Chinese consumer market. The company planned to provide training and workshops through the proposed hub.

Continue reading Facebook’s Plans for Innovation Hub in China Hits Roadblock

Facebook just suspended Boston-based analytics firm Crimson Hexagon, which has harvested data from its site and Instagram, to investigate whether the company violated Facebook policies. Crimson Hexagon, which says it has one trillion social media posts, had contracts to analyze public Facebook data with the U.S. government and a Russian nonprofit tied to the Kremlin, as well as other clients, say sources. Facebook has “little oversight” over Crimson Hexagon once it harvests the data. Continue reading Facebook Suspends Analytics Firm Over Data Use Concerns

Tech giants Facebook, Google, Microsoft and Twitter have announced the Data Transfer Project (DTP) to help people move data more easily between online services. DTP was formed last year with plans “to create an open-source, service-to-service data-portability platform” that any online service could join. While numerous services allow individuals to download data, only few allow uploading data to multiple accounts. If successful in creating universal data portability, the project could dramatically impact the tech industry and its current business models. Continue reading Technology Titans Join Forces on New Data Transfer Project

In the wake of posts that have incited violence in Sri Lanka, Myanmar and India, Facebook has tweaked its fake news policy and agreed to remove posts that could lead to physical harm. In the incidents that sparked this change, rumors spread on Facebook led to physical attacks on ethnic minorities. The attacks have involved the Rohingya Muslims in Myanmar, Muslims in Sri Lanka, and other attacks in India and Mexico. Changes do not apply to Instagram or WhatsApp, despite the latter’s involvement in incidents in India. Continue reading Facebook Combats Fake News After Hoaxes End in Violence

Instagram is threatening to overshadow its parent company Facebook. The platform now has 1 billion users, more than Facebook had when it bought Instagram for $715 million, and, according to Bloomberg Intelligence, is worth more than $100 billion. Most critically, Instagram appeals to a younger demographic, which Facebook needs to keep growing. Other Facebook users are also gravitating to Instagram’s more lighthearted photo and video app, in the wake of Facebook’s involvement in privacy and political scandals. Continue reading Facebook Strategizes Ways to Draft Off Instagram’s Growth

On Facebook, Instagram and Twitter, millions of fake profiles take on the identities of authentic celebrities and public figures in music, movies and politics. Such profiles can be a cover for crimes, as when Australian authorities busted a 42-year old man who impersonated Justin Bieber and racked up 900 child sex offenses. Such social media imposters are so rife that Oprah Winfrey has warned her Twitter followers, and her chief marketing officer Harriet Seitler reported that, due to sheer volume, her team only reports the impostors if the miscreants are trying to scam fans. Continue reading Social Media Platforms Ramp Up Removal of Fake Accounts