Brooklyn-based startup MikMak is launching a shopping network that combines comedic 30-second “minimercials” and the ability to click and buy products. Founder/chief executive Rachel Tipograph notes that, while infomercials may have a bad reputation, the idea simply needs to be remade for the modern era. The network’s diverse cast of quirky hosts are improv comedians who promote oddball products, including an inflatable strawberry-doughnut pool raft and a waterproof Bluetooth shower speaker. Continue reading MikMak Combines Comedy and Sales with E-Shopping Videos

Time Inc. officially launched its new website, dubbed INSTANT, at VidCon 2016 in Anaheim. The mobile video platform, which does not require users to download an app, features content from Internet celebrities such as Connor Franta, Jake Paul, RudanC and Baby Ariel. INSTANT delivers video content, including live programming, and native and branded advertising. Content will also be distributed across social networks such as Facebook, Instagram and YouNow, as well as sites for Time properties including Entertainment Weekly, HelloGiggles and People. Continue reading Time Launches INSTANT Video Platform for the Mobile Web

Avner Ronen, founder of consumer electronics startup Boxee, has rolled out Public, a messaging service that he calls “a third medium for broadcasting conversations.” Public, which raised $2 million at the end of 2015 and is available as an iPhone app and website, broadcasts group chats to an audience, complete with GIFs and emoji. A handful of active participants chat about a topic, which anyone can follow in real-time or read later. Chats can also be shared on Facebook, Twitter or Instagram or embedded in other websites. Continue reading App for Broadcasting Text Chats Rolls Out with ‘SummerBreak’

SimilarWeb examined the amount of time Android users in nine countries spent on social apps Facebook, Instagram, Twitter and Snapchat during the first three months of 2016 and found that there has been a year-over-year decline. Facebook-owned Instagram saw the most significant drop of 23.7 percent (36.2 percent in the U.S.), followed by Twitter and Snapchat. Facebook was down 8 percent overall, 6.7 percent in the U.S. However, Facebook users in the U.S. spend a daily average of more than 45 minutes with the app. “Meanwhile, Facebook’s messaging apps — WhatsApp and Messenger — increased installs, up 15 percent and two percent respectively,” notes CNBC. Continue reading Android Users Are Spending Less Time with Social Media Apps

Digital platforms Facebook, Twitter, Google, Microsoft and Periscope are implementing new ways to fight some of the worst misdeeds of the Internet: hate speech, pornography, graphic and gratuitous violence, threats and trolling. To do so, they are relying on a new range of solutions mainly but not entirely fueled by artificial intelligence. In recent months, all these Internet companies have been the target of lawsuits and harsh criticism for their inability to remove such content in a timely fashion. Continue reading Tech Firms Test AI Solutions to Combat Inappropriate Content

Instagram introduced new features yesterday designed to enable business owners to engage with customers via the photo-sharing app as long as their business is linked to an official Facebook Page. The new tools — developed after discussions with hundreds of businesses using the platform — include business profiles, analytics and the ability to launch sponsored posts directly from the Instagram app. According to Instagram, the set of tools “will be rolling out in the U.S., Australia and New Zealand in the coming months, and will be available in all regions globally by the end of the year.” Continue reading Instagram to Offer Business Tools Including Profiles, Analytics

According to a Pew Research study, 62 percent of U.S. adults now get their news from social media platforms such as Facebook, Twitter, YouTube and Reddit. Atop the list is Facebook, reaching about 44 percent of the population, while Twitter and YouTube hold second place. The study found that the social media sites with the most growth to their news audiences since 2013 include Facebook, Instagram and LinkedIn. Pew also found that 20-30 percent of users across the top five social platforms still get additional news from local and nightly network television. Continue reading New Study Points to Increase in Social Media as News Source

Facebook’s net income almost tripled to $1.5 billion and monthly active users hit a record 1.65 billion. But the metric that matters is that users spend an average of 50 minutes a day on Facebook, Instagram and Messenger platforms, up from 40 minutes in 2014. That’s the equivalent of one-sixteenth of most peoples’ waking time, and more time than on any other leisure activity than anything but TV and movies. Facebook, of course, would like people to spend even longer on its sites and that’s behind its latest improvements to News Feed. However, the company is also facing a lawsuit regarding its photo tagging feature and biometric data. Continue reading Facebook’s Metrics Are Stellar, But Biometrics Spur Lawsuit

Facebook, concerned about the slowdown in users sharing videos, photos and updates, is developing a standalone camera app. Facebook’s “friend-sharing” team has created a prototype that, similar to Snapchat, opens to a camera that also allows users to live stream video. But people familiar with the project say it may never come to fruition. Facebook has built other sharing apps: Slingshot let users trade photos and videos that disappeared in 24 hours; Camera was a photo-editing/sharing app. Neither caught on and were dropped. Continue reading Facebook Develops Prototype Camera to Encourage Sharing

Napster co-founder Sean Parker has relaunched a product that first debuted in 2012 and was almost an immediate flop. Airtime is now an app, for Android and iOS, that lets users gather in a “room” to chat, text and watch YouTube and Vimeo videos together or listen to songs and podcasts from Spotify and SoundCloud. Parker, also an early investor in Facebook, says he created — and now recreated — Airtime to offer an alternative to the “certain loneliness” of the “fast superficial interactions” that form the basis of Facebook. Continue reading Sean Parker’s Airtime Returns as an App for Virtual Viewing

Vox Media, parent company of politics site Vox, sports sites SB Nation, and technology site The Verge, is about to launch Circuit Breaker, a blog about gadgets. Circuit Breaker will publish news and gossip about technology products and primarily live as a Facebook page, not a separate website, says The Verge’s editor Nilay Patel. The idea of a blog devoted to gadgets is a throwback to sites like Engadget and Gizmodo that, in the early 2000s, focused on smartphones and then broadened to become culture sites. Continue reading Vox Media to Launch Circuit Breaker Gadget Site on Facebook

Facebook Live, a pet project of chief executive Mark Zuckerberg and one of the company’s top priorities, is getting a big push. Posting video there now requires a Facebook app on a mobile device, but the Silicon Valley company also plans to introduce new features and partners in early April and at F8, Facebook’s developer conference. Facebook is also gaining traction with getting media companies and celebrities to participate, most recently on the “Today” show, which launched a Facebook Live video-streaming booth. Continue reading Facebook Live Attracts Media Partners, Joins the ‘Today’ Show

Facebook-owned Instagram is testing a new algorithm, which will choose which posts users see in their feed and in what order. Brands are worried, afraid that means their posts won’t be seen. That’s essentially what happened when Facebook changed its algorithm, and the Pages that businesses and brands built to reach fans for free, slowly but surely disappeared from their followers’ feeds. Instagram also announced that it is rolling out a new cap for videos, bumping the limit from 15 seconds to 60 seconds. Continue reading Instagram Debuts New Algorithm, Bumps Video to 60 Seconds

As smartphone users turn increasingly to ad blockers, marketers are getting their messages out by paying Internet influencers under the table to promote their products as personal reviews and commentary. For some time, the practice was beyond the reach of the Federal Trade Commission, which made sure paid endorsements were advertised as such in television, newspapers and magazines. With new guideline changes initiated in 2015, however, the FTC is now going after violators, just reaching a settlement with video network Machinima. Continue reading FTC Goes After Paid Endorsements Presented as Commentary

Following in the footsteps of Facebook and Twitter, Instagram is on the verge of changing its newsfeed. But, unlike Facebook, Instagram plans to roll out its changes slowly, as a series of small tests to a single-digit percentage of user groups. The new feed will be algorithm-based and personalized, much like that found at its parent company Facebook. The result would be a shift away from reverse chronology list to the photos/videos Instagram thinks you will most want to see from among those you follow. Continue reading Instagram to Slowly Introduce New Algorithm-Based Newsfeed