European Commission Enacts Data Protection Regulations

The European Commission, the EU’s executive arm; the European Parliament and member states just approved stringent data protection regulations, considered there to be of equal importance to freedom of expression. The rules, slated to go into effect by early 2017, will give individuals more power over how their information is collected and managed, as well as make data protection regulations consistent across the EU. Officials have been meeting since summer 2015 to hammer out rules that all 28 members could agree to. Continue reading European Commission Enacts Data Protection Regulations

Startups Offer New Possibilities with Interactive Video Tech

Brands are getting closer to the long-awaited “shoppable video” model that provides consumers with the ability to purchase items directly through their favorite TV show or online music video. Companies are developing interactive video technology that provides direct links to items within video content via a click or touch of the screen. Israeli startup Interlude, founded by musician Yoni Bloch, has raised $18.2 million so far. Cinematique, founded by CEO Randy Ross, has raised $5.4 million and has developed touchable video tech for numerous brand partners. Continue reading Startups Offer New Possibilities with Interactive Video Tech

Site Offers Process for Reporting Online Content Takedowns

The Electronic Frontier Foundation (EFF), in partnership with Visualizing Impact, just debuted a new site called Onlinecensorship.org where consumers can post when Facebook or other social media platforms take down their content. The site came into being after EFF director for international freedom of expression Jillian York and Visualizing Impact chief executive Ramzi Jaber had a conversation about content takedowns, and then won the Knight News Challenge last year. The site also informs users how to challenge content takedowns. Continue reading Site Offers Process for Reporting Online Content Takedowns

Shopify’s New Mobile App is Like Instagram for Classified Ads

Shopify — known for helping small businesses create e-commerce websites — has launched a new mobile app called Sello that joins a crowded field of peer-to-peer commerce efforts. Sello resembles Instagram and provides easy-to-use functionality for individuals and small businesses to sell products online. It is free to list items, but the Sello app collects a 3 percent fee for each transaction. Sellers simply post a product photo and description, list payment and shipping options, and specify a choice of social platforms, such as Facebook, Pinterest or Twitter. Continue reading Shopify’s New Mobile App is Like Instagram for Classified Ads

Facebook Unveils Plan to Share Revenue with Video Creators

Facebook, which just achieved a milestone of more than a billion daily users, has announced plans to share revenue with Facebook video content owners and launch a news app. The moves are aimed at keeping users on the platform as long as possible, and its competitors have the same goal in mind: Apple has its newsreader Apple News, partnering with The New York Times; Twitter Moments links tweets in a traditional story format; and Snapchat Discover app showcases stories from publishers including CNN, Vice, People and National Geographic. Continue reading Facebook Unveils Plan to Share Revenue with Video Creators

Report Shows YouTube Views Rise as Social TV Gains Traction

The third edition of the Social TV Index Report, from digital services company Ring Digital, reveals that YouTube is quickly increasing as a platform where “consumers vote, post, share or comment about something on TV.” The Social TV Index Report states that 37 percent of adults aged 18 to 24 have engaged in social TV, and 29 percent of the overall U.S. Internet population, up 5 percent from last year. Among those social TV users, 14.5 percent posted TV-related comments to YouTube, more than twice last year’s 6.3 percent. Continue reading Report Shows YouTube Views Rise as Social TV Gains Traction

SEC Greenlights Crowdfunding for Startups, Keeps Watchful Eye

After three years of consideration, the Securities and Exchange Commission now allows ordinary investors to take equity stakes in startups through crowdfunding. The move began with the 2012 Jumpstart Our Business Startups, or JOBS Act, to assist startups and small businesses to raise capital from potential investors. But, until last week, only investors whose net worth was greater than $1 million (excluding their primary residences) or earned more than $200,000 a year were permitted to invest via crowdfunding. Continue reading SEC Greenlights Crowdfunding for Startups, Keeps Watchful Eye

Users Express Concern Over Snapchat’s Updated Privacy Policy

Snapchat has appealed to its fans for a variety of reasons, chief among them the fact that its photo messages disappear once they’ve been opened. That ephemeral nature has now been up-ended with the startup’s new Terms of Service. Whereas, formerly, Snapchat noted that its privacy policy was “delete is our default,” its new terms state that the company has the right, specifically in regards to the ‘Live Story’ feature, to reproduce, modify and republish photos as well as save them to Shapchat’s servers. The update has led to concern and confusion by many users. Continue reading Users Express Concern Over Snapchat’s Updated Privacy Policy

Instagram Answers Competitors with Short Boomerang Videos

Instagram has launched a new app called Boomerang that allows users to record 1-second video clips and share them on social media. The app records a burst of five photos and then stitches them together into a video loop, similar to an animated GIF, and plays the loop backwards and forwards to create the Boomerang effect. The app, available on Android and iOS, does not require an Instagram account. This is the third standalone app from Instagram; Layout is used to create collages to upload to Instagram, while Hyperlapse lets users create time-lapse videos. Continue reading Instagram Answers Competitors with Short Boomerang Videos

YouTube to Promote Links Between User Videos and Retailers

YouTube is debuting shopping ads that expand the ability to link to retailer’s websites from user-generated videos. The Google-owned company has already let advertisers link from their YouTube videos to their own websites. But now, anyone who shoots a YouTube video can opt in to a program that will create links to retailer websites for products highlighted in videos. The new feature is a response to the growing trend of user-generated product reviews and tutorials, and also adds shopping to the video-centric site. Continue reading YouTube to Promote Links Between User Videos and Retailers

Facebook to Track ‘Like’ and ‘Share’ Buttons for Ad Targeting

Next month, hitting the “Like” or “Share” button on Facebook will do more than signal approval. Facebook’s algorithms will begin to share data on peoples’ browsing history into its ad targeting systems, which means that, depending on what a user “Likes” or “Shares,” he or she can be served related ads on Facebook, photo-sharing service Instagram or any mobile app that uses Facebook’s ad network. Facebook’s “Like” button, which adds a bit of code to the page, was first offered to publishers in 2010. Continue reading Facebook to Track ‘Like’ and ‘Share’ Buttons for Ad Targeting

EyeEm Unveils New Tech for Auto-Scanning, Tagging Images

German startup EyeEm, which launched its photo-sharing app in 2011, unveiled new technology based on an advanced algorithm and machine learning to identify details of online photos. The technology, EyeVision, automatically scans images and tags them with specific keywords, making it useful for people searching for specific images. The technology, which has been in development for three years, comes at a time that companies like Amazon, Facebook and Google look for ways to provide images for online search queries. Continue reading EyeEm Unveils New Tech for Auto-Scanning, Tagging Images

“The Daily Show” Builds Out Digital Brand Beyond Cable TV

Comedy Central just hired Baratunde Thurston as a supervising producer of “The Daily Show” to oversee expansion of digital content. As Trevor Noah replaces original host Jon Stewart, “The Daily Show” is poised to deliver expanded content across a wide range of digital platforms. Thurston, humorist and author of “How To Be Black,” was formerly director of digital for The Onion. Online virality has become increasingly important for late night shows such as NBC’s “The Tonight Show Starring Jimmy Fallon” and ABC’s “Jimmy Kimmel Live.” Continue reading “The Daily Show” Builds Out Digital Brand Beyond Cable TV

Instagram’s New API Could Spark Major Change in Digital Ads

Instagram just turned on its API (application programming interface) for ads, and some experts are calling it the next step in advertising’s digital evolution. Before, advertising on Facebook-owned Instagram was a complex process. Now, any potential advertiser can simply buy an ad on Instagram using online ad-buying tools from Instagram partners. What makes this new process interesting to advertisers is an estimated 44 percent of Instagram’s 300 million users are in the coveted 18-29 year old demographic. Continue reading Instagram’s New API Could Spark Major Change in Digital Ads

Facebook Three Times as Popular as Twitter with Adult Users

According to the new “Mobile Messaging and Social Media” report from the Pew Research Center, Facebook is now more than three times as popular as Twitter among adults in the U.S. The report notes that 72 percent of adult Internet users are on Facebook, while 31 percent use Pinterest, 28 percent use Facebook-owned Instagram, 25 percent use LinkedIn, and about 23 percent use Twitter. The figures represent slight increases over 2014 for Facebook, Instagram and Pinterest; no change for Twitter from the previous year; and a 3 percent decrease for LinkedIn. Continue reading Facebook Three Times as Popular as Twitter with Adult Users