According to new data released by the American Customer Satisfaction Index, user satisfaction with social media platforms is on the rise, led by Facebook’s recent success with its mobile app and improved ad targeting. In terms of customer satisfaction, Facebook was ranked the lowest social media site in 2012, but has since worked its way up to the middle of the pack, behind Pinterest, Wikipedia, YouTube, Instagram and Google+ (in that order). ACSI currently has Facebook ranked ahead of Twitter, Tumblr and LinkedIn. Continue reading ACSI: Customer Satisfaction of Facebook Users on Upswing

According to a new report from eMarketer, photo and video sharing app Instagram, which does not have a desktop ad product, is projected to bring in $595 million in mobile advertising revenue worldwide this year. The report predicts the Facebook-owned network will reach $1.48 billion in mobile ad revenue in 2016 and $2.81 billion the following year. By 2017, eMarketer expects Instagram will account for more than 10 percent of Facebook’s total ad revenue and, in the U.S., Instagram will have higher net mobile display ad revenues than Google and Twitter.

Continue reading Instagram to Generate $595M in Mobile Ad Revenue in 2015

Google recently announced it would relocate features once accessible through Google+ to other Google services. For example, location-sharing will be moved to Google Hangouts and photo features have been moved to Google Photos. The most celebrated change appears to be Google’s removal of the requirement of a Google+ account to make comments on YouTube, a point of contention between users and the company for years. Moving forward, interested users will only need a Google account to log in to the company’s apps and services. Continue reading Users of Google Apps and Services No Longer Need Google+

Flipagram is a mobile storytelling app that allows users to create short slideshows (or “Flipagrams”) by stitching together video content, photos and music. The company has made a significant step towards becoming one of the first such apps to incorporate modern music in a major way by signing licensing deals with top record labels and landing an additional $70 million in funding. According to CEO Farhad Mohit, Flipagram has attracted 33 million active monthly users in its first year. Continue reading Flipagram Inks Music Deals, Raises $70M in Round B Funding

If you were not at E3, the recent Electronic Entertainment Expo, you might think that the great expanse of the Los Angeles Convention Center was wall-to-wall virtual reality. Despite VR’s headline domination, it was a different story on the floor where impressive visuals and sophisticated gameplay ignited the crowd. Even jaded game industry media could not contain their excitement. As IGN enthused after the Sony press conference, for instance, “That may be the best E3 press event ever.” We divided our overview into two parts: the evolution of E3 and direction of the gaming industry, followed by a breakdown of this year’s top products. Continue reading Perspective: In Reality, VR Not the Only Game at E3 (Part 1)

About 70 million photos and videos are posted daily to Instagram. This week the Facebook-owned service began tapping into that content to provide its 300 million users with the feeling of being part of current events as they unfold live. An updated Explore button, working with the service’s algorithms, will take Instagram users to the most important and timely imagery in their regions and across the nation — from live sports and concerts to breaking news. Instagram has also made it easier to find images via its search function and will feature hand-selected collections for content discovery. Continue reading Instagram Updates Put Users in the Middle of Current Events

Facebook-owned Instagram announced that it plans to open its photo feed to all advertisers later this year. Aside from working with a few select brands to post commercial messages, the mobile photo-sharing service has remained largely free of ads to this point. Opening the feed to advertisers of all sizes will provide marketers with the ability to target the platform’s 300 million users by age, gender, interests, and other factors. The service also plans to introduce a new ad type that encourages users to click links to make product purchases or install advertised apps. Continue reading Instagram Unveils Plans to Open its Photo Feed to Advertisers

Periscope, Twitter’s new mobile live streaming app (and Meerkat competitor), is starting to draw the attention of advertisers and programmers. The app, which Twitter purchased this year for a reported $100 million, allows users to live stream content directly to and from their smartphones. The app was initially released only for iOS devices, but went live on Android phones this week. VH1 recently used the social tool to promote the wedding of two stars on “Love & Hip Hop” by providing users access to the ceremony’s red carpet arrival. Continue reading Now Live on Android, Periscope Part of New Social Strategies

Facebook revealed yesterday that while revenue and profit growth slowed for the company during Q1, nearly 75 percent of visitors accessed the social platform from mobile devices and two-thirds of its users now visit daily. Facebook claims that 1.44 billion people access its site or apps at least once a month. According to eMarketer, the company is second only to Google in terms of global digital advertising revenue. Facebook is pushing ads to its photo-sharing service Instagram and building new tools for ad targeting. Continue reading Facebook Shifts to Mobile, Pursues Global Digital Ad Market

Ticketing company Fandango plans to launch one of the Apple Watch’s first entertainment apps this Friday when the wearable starts its initial shipments. Similar to its mobile app, Fandango’s watch app will feature scannable movie tickets. The app also offers movie trivia and helpful screening information such as theater directions, seat details and a countdown clock to showtimes. Fandango, which developed an early iPhone app and was one of the first Passbook app partners, already has more than 36 million monthly online visitors. Continue reading Fandango to Feature Scannable Movie Tickets via Apple Watch

Hollywood casting directors are admittedly more mindful today of an actor’s social media clout when determining whether or not to consider an individual for a leading role. Who actors portray on film or TV is equally important to who they are in their actual lives, especially on social media. Platforms such as Twitter and Facebook are means by which actors can directly interact with their fans, generate buzz about an upcoming movie or show, and get people to tune in or make their way to a movie theater. Continue reading Today’s Actors Need Social Media Presence as Much as Talent

Details about the Apple Watch were unveiled during Monday’s product event in San Francisco. Preorders for the Apple device will begin on April 10; its availability is scheduled for two weeks later. Offered in 20 models, pricing ranges from $349-$499 for the Sport Edition, $549-$1099 for the Apple Watch, and $10,000+ for the Apple Watch Edition. The company also announced a price reduction for Apple TV; an exclsuive deal with the upcoming HBO Now streaming service; and a redesigned 12-inch, ultrathin, Retina display MacBook. Continue reading Apple Unveils New Line of Watches, 12-Inch MacBook and More

Facebook has unveiled two new iOS apps designed for people working behind the scenes. Designers now have a tool that lets them prototype the interface of an app without writing a single line of code. The Origami Live app will then roughly translate the design into code with the click of a button. Facebook has also created a new app for advertisers so that they can schedule or even create their Facebook ads from their phone. Facebook Ads Manager provides metrics on the ad’s performance. Continue reading Facebook Releases New Apps for Advertisers and Designers

According to a new report from eMarketer, digital-image bookmarking site Pinterest is poised to become the newest social favorite with advertisers since its users typically “pin” and “repin” items that paint a compelling picture of consumer interests. These interests often focus on specific products, services, travel ideas and other areas that could lead to purchases. The researcher suggests that 2015 will be a critical year to determine whether or not Pinterest can generate a serious advertising business. Continue reading New Report Points to Major Marketing Potential of Pinterest

Google has confirmed that it is acquiring Odysee, an Android and iOS app created by Nimbuz Inc. that enables users to privately share smartphone and tablet photos and videos with select groups of people and automatically back up content on their home computers. Odysee also features an API for integration with other apps. The Odysee app will be shut down as of February 23, when its team joins Google+ and all the photos and videos that have passed through the service will become available as a downloadable archive. Continue reading Photo/Video Sharing and Backup App Odysee to Join Google+