Foursquare has made dramatic changes in its smartphone app while rethinking its approach to local business recommendations. Since the company became popular in 2009 due to its check-in feature, Facebook and Instagram have taken much of that attention with their own check-in features. The revised app urges users to explore their surroundings while using Foursquare as their guide, with its database of 10,000 “tastes” to help users discover exactly what they want. Continue reading Foursquare’s Revamped Mobile App Now Personalizes Results

About 14 percent of Twitter’s 271 million users do not log in directly to the mobile app or website, where Twitter features its ads. These 37.9 million consumers instead access Twitter content through third-party apps such as Flipboard, Instagram, Foursquare or various news sources. When Twitter filed its IPO last year, the company projected that the number of people accessing via third-party apps would decline. However, growth of the third-party app population has doubled since then. Continue reading Nearly 40 Million Twitter Users Do Not See Ads on Site or App

Sprint is in the process of introducing Virgin Mobile Custom, a cheaper wireless plan that allows users to access only specific websites. For $12, subscribers can choose between sole access to either Facebook, Twitter, Instagram or Pinterest. For $22, users can have unlimited use of all four. For an extra $5, subscribers can have access to a music app with unlimited streaming. The program is expected to help customers that have less money afford wireless Internet access.

Continue reading Sprint Introduces $12 Wireless Plan for Use of Specific Apps

Facebook announced that its profits more than doubled and revenue exceeded estimates for the ninth straight quarter due largely to mobile ad growth. About 62 percent of the social network’s ad revenue now comes from mobile devices. According to eMarketer, advertising for mobile this year is projected to surpass advertising for newspapers, magazines and radio for the first time. Facebook also added another 40 million registered users, with the daily login increasing by 27 million. Continue reading Facebook Experiences Surge in Users and Mobile Ad Revenue

Introduced by Facebook’s Instagram, Bolt is a one-tap messaging app for iOS and Android that is similar to the popular Taptalk app. Bolt is currently available in New Zealand, Singapore and South Africa, with plans to launch in additional regions soon. The app allows users to send an image or video that disappears once it is viewed. Unlike Snapchat and Facebook’s Slingshot, Bolt only allows users to send messages to one person at a time, rejecting mass messages. Continue reading Instagram Quietly Unveils One-Tap Messaging App Called Bolt

The social network Facebook is experimenting again with video in its users’ News Feeds. This time, in the iOS app, Facebook users will now see a carousel of video suggestions after watching their friends’ video creations. This new feature makes it easy for users to watch a series of videos and has the potential to eventually become an advertising tool. Currently, the suggested video player only works with user content that is directly uploaded to Facebook. Continue reading Facebook Offers Video Suggestions to Keep Users Watching

Amazon CEO Jeff Bezos unveiled the company’s new Fire Phone yesterday in Seattle. The 4.7-inch smartphone, which features a 3D display that detects where eyes are looking on the screen with “Dynamic Perspective,” will be available July 25 starting at $200. The device includes a scanning feature with its Firefly app, which allows users to scan products, signs, UPC or QR codes (ideal for shopping on Amazon), and Shazam-like features to identify songs and pinpoint scenes in movies or TV shows. Continue reading Amazon Unveils New 3D Fire Phone with Dynamic Perspective

A capacity 12,500 tickets were sold for DigiFest NYC, a festival where more than 70 social media stars took to three stages this past weekend. The event is part of a booming corner of entertainment that features performers and personalities who are generating fans via social networks such as YouTube, Instagram and Vine. Los Angeles startup DigiTour Media produced the festival, and is one of several companies putting social media celebrities on stage for paying audiences. Continue reading New Trend: Social Media Stars Featured in Festivals and Tours

In the 2013-2014 television season, CBS had five of the top ten broadcast shows, but none of them were among the top ten most-tweeted, possibly because it has the oldest median viewer age. In a report released by Nielsen Social, “Breaking Bad” and “The Walking Dead” were the two top series on Twitter over the last year, with “Pretty Little Liars,” “The Bachelor” and “Game of Thrones” following close behind. The ranking includes specials and moments that engaged the most fans. Continue reading Nielsen Breaks Down Rankings of TV-Related Twitter Activity

Facebook and Publicis Groupe, the advertising holding company with clients such as Procter & Gamble, Verizon and Coca-Cola, have struck an advertising deal reportedly worth “hundreds of millions of dollars.” The partnership will give Publicis increased access to Facebook’s user data, ad inventory, and opportunities to advertise on Instagram and to utilize video ads. The deal is the largest to-date between an agency holding company and a tech company. Continue reading Publicis Groupe and Facebook Announce New Ad Partnership

While many consumers turn to Skype and FaceTime for live video conversations, Israeli company Mobli promises that the tech behind a new upgrade to its photo-sharing app will introduce the potential for millions of people to see what an individual smartphone lens is seeing. An update to Mobli’s app yesterday allows users to stream live video from their phone to a large audience in real time. This opens the possibility for journalists or performers to broadcast without the need for expensive cameras or satellite trucks. Continue reading Mobli Updates its App for Live Broadcasting from Your Phone

Deena Varshavskaya launched Wanelo, a platform for both online shopping and social networking, in 2012. Two years later, the site has 11 million users and access to 12 million products and 300,000 stores worldwide, from big brand names to small boutiques. The image-intensive site allows users to browse, share, and purchase products immediately. Wanelo does not stock the products itself, but rather, every product is linked to a store’s online site. Continue reading Wanelo: Like a Digital Mall That Makes Online Shopping Social

Facebook recently purchased ProtoGeo Oy, the maker of a fitness-tracking smartphone app called Moves. The app, which already has been downloaded more than 4 four million times on iPhone and Android, uses data from the phone’s accelerometer to automatically record the user’s walking, cycling, and running activity, and displays statistics on distance and calories burned. The acquisition could be Facebook’s first step into eventually developing wearable smartwatches. Continue reading Facebook Acquires Fitness App, Could Develop Wearable Tech

Instagram has redesigned its “Explore” tab to provide a more relevant experience for users, rather than showcase random pictures that receive a lot of global Likes. The Explore tab will now display the photos and videos “Liked” by individuals that a user is actively following. This personalization reflects Instagram’s focus on each user’s social graph, which contrasts with the approach by Vine that largely centers on re-sharing content and notable video creators. Continue reading Instagram Improves Explore Tab for Personalized Experience

We recently reported that Facebook is getting ready to launch autoplay video ads, which will appear in users’ news feeds two to three times per day. The social giant has a clever plan to help ensure the ads are worth watching and possibly minimize the inevitable backlash of such a move. Facebook has developed a prescreening process it hopes will lead to users actually enjoying the video ads and possibly sharing them with friends. The first ads to use the platform are expected to come from Hollywood movie studios. Continue reading Movie Studios to Advertise via Facebook’s New Video Ad Model