We recently reported that Facebook is getting ready to launch autoplay video ads, which will appear in users’ news feeds two to three times per day. The social giant has a clever plan to help ensure the ads are worth watching and possibly minimize the inevitable backlash of such a move. Facebook has developed a prescreening process it hopes will lead to users actually enjoying the video ads and possibly sharing them with friends. The first ads to use the platform are expected to come from Hollywood movie studios. Continue reading Movie Studios to Advertise via Facebook’s New Video Ad Model

Banjo Inc. has raised $16 million in Series B funding in its pursuit to become like a DVR for compelling social media content and conversations. Banjo offers a way to view aggregated, relevant social conversations about news and events attached to specific geographic locations or venues, all in one convenient stream. The startup recently released Android and iOS versions of its mobile app with a new Banjo Rewind feature that lets users access a past event to learn what people were discussing about it. Continue reading Banjo Raises $16 Million, Aims to Become TiVo for Social Media

Facebook announced that its autoplay video advertisements will be called Premium Video Ads. Beginning in late April, the marketing tool will deliver 15-second video clips into users’ feeds that will play automatically. According to a Facebook rep, the social media giant wants “to create a captive, but not interruptive experience.” Similar to videos on Instagram, the ads are activated when scrolled over, but audio does not play unless a user clicks on the ad. Facebook will test every video prior to approving them. Continue reading Facebook Plans to Roll Out its Premium Video Ads Next Month

Social photo- and video-sharing site Instagram has signed its first major advertising deal with an agency. Instagram is launching a paid ad program with Omnicom Media Group, which agreed to a year-long commitment of up to $100 million that will deliver ads from brands tied to Omnicom’s media and creative agencies. Instagram, which launched in October 2010, was acquired by Facebook in 2012. Today, Instagram says its 150 million active users upload 55 million photos daily. Continue reading Instagram Flexes its Muscles with E-Commerce and New Ad Deal

Kenyan actress Lupita Nyong’o, currently generating buzz for her performance in “12 Years a Slave,” is the only actress who is campaigning for an Oscar through social media engagement this year. Nyong’o has gained a significant number of followers on Twitter and photo-sharing site Instagram. She has been actively linking photos of herself in magazines and retweeting mentions of her appearances on both sites, which has helped her gain publicity during the ramp-up to this weekend’s Academy Awards.  Continue reading Actress Generates Pre-Oscar Buzz Using Twitter and Instagram

At Digital Entertainment World, Jake Katz and Amrit Singh of Revolt TV discussed how they are reaching their millennial peers. Curation is key, said Amrit. For news, his goal is to be first, right, and “identify the relevant narrative.” Although they call themselves a cable network, they have a large bicoastal (LA, NYC) staff working on Twitter, Instagram, Tumblr and other social media in real time during the broadcasts. Millennials prefer phones and tablets; 34 percent of the Revolt TV audience won’t watch a television screen. Continue reading Digital Music and File Sharing Addressed at DEW Conference

Millennials, who typically get their video from Vine, Instagram, Snapchat and other social and online sources, are developing a new vernacular for viewing, said futurist Rob Tercek at the Digital Entertainment World conference in LA last week. He believes that the DreamWorks deal to produce children’s content for Netflix is a play by Netflix to capture and cultivate a generation of viewers, similar to the way Apple seeded schools with Apple computers. Similar trends are playing out with various Internet companies. Continue reading DEW Conference: Futurist Rob Tercek on Internet Companies

Biz Stone has an impressive track record with helping launch various social products, including Xanga, Blogger, Twitter and Medium. Stone’s most recent undertaking is Jelly, a question-and-answer app though which users can ask their social media friends — and friends of friends — questions about anything, using text and images. While the app has the potential to change the makeup of Internet searches, some critics have been skeptical of the need for what essentially serves as a mash-up between Quora and Instagram. Continue reading Biz Stone Aims to Revolutionize Social Search with Jelly App

Facebook has agreed to purchase mobile messaging company WhatsApp for $19 billion, in what marks the largest-ever acquisition of a company backed by venture capital. The deal, which comes in the wake of Facebook’s failed attempt to acquire messaging service Snapchat, includes $3 billion in restricted stock, $4 billion in cash, and $12 billion in Facebook shares. The deal easily outranks other notable startup acquisitions, including Facebook’s $1 billion purchase of Instagram, and Microsoft’s $8.5 billion Skype deal. Continue reading Facebook to Acquire Mobile Messaging Service for $19 Billion

In addition to the curved displays and 4K tech touted during Samsung’s press briefing on Sunday, the company also introduced its “Multi-Link Screen” feature, in what could potentially be the first step forward in contextual smart TV apps. Through the new feature, Samsung’s 2014 TVs will essentially allow consumers to view a split screen for perusing Web and YouTube content while still watching live TV. This could lead to social apps, for example, automatically providing related info during broadcasts. Continue reading Samsung Multi-Link Screen to Spur Contextual Smart TV Apps?

Some 73 percent of online adults now use a social networking site, while 42 percent now use multiple social networking sites, according to new figures released by the Pew Internet & American Life Project. In terms of number of users, Facebook remains the dominant platform, but an increasing number of consumers are diversifying onto other services such as Instagram, LinkedIn, Pinterest and Twitter. In addition, Instagram users are nearly as likely as Facebook users to check in daily. Continue reading Social Media Update: 73 Percent of Adults Access Social Networks

Facebook is positioned to become the number-two seller of digital ads in the U.S. and worldwide for the first time. Mobile growth has been the primary contributing factor to the social network’s rise in position — which had previously been fourth place. Now, Facebook is between Google, at number one, and Microsoft, at number three. Mobile advertising was just three percent of global digital ad revenue in 2010 and has shot up to 22 percent since. Continue reading Facebook to Become the Second Largest Seller of Mobile Ads

Facebook-owned Instagram has launched Instagram Direct, a photo messaging tool that allows users to send videos and photos directly to individual friends, as opposed to its standard function of simply broadcasting images to all users’ friends’ feeds. It is similar to Snapchat in that it is a direct messaging function, but unlike Snapchat, the photos do not quickly disappear. Twitter, meanwhile, has also been updated to allow sharing photos in direct messages. Continue reading Instagram and Twitter Enable Direct Messaging with Photos

Snapchat users are sending approximately 400 million ‘snaps’ per day, whereas Facebook users are uploading about 350 million photos each day and Instagram users are uploading roughly 55 million photos daily. Snapchat’s 400 million snaps account for both video and photo messages, but it is likely that Snapchat surpasses Facebook on photo volume alone. While some question the validity of Snapchat’s numbers, the company reported 350 million snaps daily in September, up from 200 million in June. Continue reading Rivalry Between Facebook and Newcomer Snapchat Heats Up

Hshtags is a new search engine from developer Kim Goulbourne that is designed to help users easily navigate the mass onslaught of hashtags, which have become a nearly ubiquitous utility of the social Web. The universal hashtag search client, launched in September, provides access to all the content posted with a specific hashtag from an array of social platforms including Facebook, Flickr, Instagram, Tumblr, Twitter, Vimeo and YouTube (support for Vine and Google+ is expected soon). Continue reading Hshtags Search Engine: The Google Search of Social Media