By
Paula ParisiNovember 17, 2023
More U.S. adults say they regularly get news from TikTok, according to a Pew Research study that says this bucks the general trend of news consumption declining or remaining flat at other social media sites over the past few years. Since 2020, regular TikTok news consumption among American adults has more than quadrupled to 14 percent, from 3 percent, Pew finds. Among younger adults, news consumption is even higher, with 32 percent of those ages 18 to 29 claiming to regularly get news on TikTok. This compares with 15 percent of those 30 to 49. Continue reading TikTok on the Rise as News Source, Facebook and X Decline
By
Paula ParisiNovember 16, 2023
Amazon continues its push into social shopping, partnering with Snapchat to allow sale of some products to U.S. users directly through the app. Amazon’s Snapchat ads will display real-time pricing, Prime eligibility and delivery estimates, as well as product details. Snapchat users will be able to link their Amazon accounts via a one-time set-up, with purchases defaulting to their preferred Amazon payment method and shipping address (unless otherwise specified). Both Amazon products and those through the e-commerce giant’s independent sellers will be included in the program. Continue reading Snapchat Latest Social Site to Link Amazon for In-App Sales
By
Paula ParisiNovember 15, 2023
Threads, the Twitter competitor launched in July by Meta Platforms to record-breaking numbers, has added features that make it easier for users to separate their Threads feeds from Instagram and Facebook. Users can now delete their Threads accounts separate from Instagram, something that previously confounded users. Because those signing up for Threads were required to do so either from their existing or a new Instagram account, the two were entwined. Instagram/Threads CEO Adam Mosseri also announced that propagation of Threads posts to Instagram and Facebook can now be turned off, to keep discussions separate. Continue reading Threads Lets Users Delete Accounts Separate from Instagram
By
Paula ParisiNovember 14, 2023
Meta Platforms is offering its social media users a “more seamless shopping experience” by inviting them to link their Amazon accounts to Facebook and Instagram so purchases will complete without having to leave the apps when clicking on display ads. “The opt-in experience will allow you to see real-time pricing, Prime eligibility, delivery estimates and product details on select Amazon product ads in Facebook and Instagram,” according to Meta. In the past year, Meta has made improvements to its online ad system, leveraging artificial intelligence to counter the effect of Apple’s 2021 privacy changes. Continue reading Meta, Amazon Team for In-App Shopping on Social Platforms
By
Paula ParisiNovember 9, 2023
A second Meta Platforms whistleblower has come forward, testifying this week before a Senate subcommittee that the company’s social networks were potentially harming teens, and his warnings to that effect were ignored by top leadership. Arturo Bejar, from 2009 to 2015 a Facebook engineering director and an Instagram consultant from 2019 to 2021, told the Senate Judiciary Subcommittee on Privacy, Technology and Law that Meta officials failed to take steps to protect underage users on the platforms. Bejar follows former Facebook whistleblower Frances Haugen, who provided explosive Senate testimony in 2021. Continue reading Second Meta Whistleblower Testifies to Potential Child Harm
By
Paula ParisiNovember 7, 2023
Kaiber, the AI-powered creative studio whose credits include music video collaborations with artists such as Kid Cudi and Linkin Park, has launched a mobile version of its creator tools designed to give musicians and graphic artists on-the-go access to its suite of GenAI tools offering text-to-video, image-to-video and video-to-video, “now with curated music to reimagine the music video creation process.” Users can select artist tracks to accompany visuals to build a music video “with as much or little AI collaboration as they wish.” Users can also upload their own music or audio and tap Kaiber for visuals. Continue reading Startup Kaiber Launches Mobile GenAI App for Music Videos
By
Paula ParisiOctober 26, 2023
Meta Platforms has been sued in federal court by 33 states including California and New York that claim its Instagram and Facebook platforms addict and harm children. The action is to date the most sweeping state action to contend with the impact of social media on the mental health of children. The suit, filed Tuesday in U.S. District Court for the Northern District of California, alleges Meta violates consumer protection laws by targeting children and deceiving users about platform safety. Also that day, the District of Columbia and eight states filed separate complaints addressing the same issues. Continue reading Dozens of States Sue Meta for Social Media Addiction in Kids
By
Paula ParisiSeptember 29, 2023
Key highlights from this week’s two-day Meta Connect virtual event include details about the Quest 3 mixed reality headset, the latest smart glasses from its Ray-Ban collaboration, and an announcement that AI stickers are rolling out across the Meta Platforms apps. Starting at $500, the Meta Quest 3 will add Microsoft 365 apps integration by the end of the year, for those who want to use the gaming headset for productivity. Available for preorder now, the Quest 3 ships October 10. The Ray-Ban Meta smart glasses start at $299 and ship October 17. Continue reading Meta Shows Off Quest 3 and Smart Glasses at Connect 2023
By
Paula ParisiSeptember 14, 2023
TikTok had a high-profile at New York Fashion Week, courting the marketing departments of companies including Gucci, Madewell and H&M at a splashy event at the East Village restaurant Cathédrale, decorated with mannequins bedecked in TikTok-inspired togs and a video wall featuring the “little luxuries” touted by TikTok users. While TikTok has succeeded in making itself a mandatory advertising outlet for many brands, the Fashion Week outreach was part of the platform’s effort to transition to a sales platform in its own right as after a year of testing it finally rolls out TikTok Shop for all U.S. users. Continue reading TikTok Shop Rolls Out to U.S. Users Following Year of Testing
By
Paula ParisiAugust 30, 2023
YouTube has shared a video designed to demystify the algorithm that determines which Shorts get recommended, driving discovery and potential virality. Unlike TikTok and Instagram, YouTube didn’t reveal its top secrets by sharing specific details. In the Q&A presentation, Shorts Product Lead Todd Sherman answered frequently asked questions and emphasized the differences in how viewers consume content on Shorts versus YouTube. While the former involves swiping through hundreds of clips, flagship users are exposed to 10 or 20 videos and must proactively click or tap to play. Continue reading YouTube Unravels Shorts, Demystifying Discovery Algorithm
By
Paula ParisiAugust 11, 2023
WeAre8 is a different kind of social media platform making its U.S. debut a year after launching in the United Kingdom, Australia and New Zealand. The socially conscious mobile app prohibits hate speech and pays its users to watch ads. Earned funds can be withdrawn or directed to causes like Save the Children, Feeding America and Water.org. The app prohibits tobacco, big oil and gambling interests from advertising. Backed by publishers including The Independent, Warner Bros. Discovery and LADbible Group, WeAre8 hopes to attract 80 million users in two years. Continue reading Publishers Get Behind New Social App to Fund Good Causes
By
Paula ParisiAugust 9, 2023
Meta Platforms is releasing AudioCraft, a generative AI framework that creates “high-quality,” “realistic” audio and music from text prompts. AudioCraft consists of three models: MusicGen, AudioGen and EnCodec, all of which Meta announced it is open-sourcing. Released in June, MusicGen was trained on Meta-owned and licensed music, and generates music from text prompts, while AudioGen, which was trained on public domain samples, generates sound effects (like honking horns and barking dogs) from text prompts. The EnCodec decoder allows “higher quality music generation with fewer artifacts,” according to Meta. Continue reading Meta’s AudioCraft Turns Words into Music with Generative AI
By
Paula ParisiAugust 3, 2023
Meta Platforms is amping up its AI play, with plans to launch a suite of personality-driven chatbots as soon as next month. The company has been developing the series of artificially intelligent character bots with a goal of using them to boost engagement with its social media brands by making them available to have “humanlike discussions” on platforms including Facebook, Instagram and WhatsApp. Internally dubbed “personas,” the chatbots simulate characters ranging from historical figures like Abraham Lincoln to a surfer dude that dispenses travel advice. Continue reading Meta Plans Personality-Driven Chatbots to Boost Engagement
By
Paula ParisiJuly 28, 2023
Meta Platforms had a successful Q2, reporting double-digit growth for the first time since Q4 2021. The performance was attributed to a rebound in the digital advertising sector. The good news comes with a warning, as the company says it plans to increase spending on virtual reality and artificial intelligence next year. The parent of Facebook and Instagram reported revenue of just under $32 billion for the period ending June 30, an 11 percent gain over 2022. Advertising contributed a whopping $31.5 billion, growing nearly 12 percent year-over-year. Continue reading Meta Sees Double-Digit Growth for the First Time Since 2021
By
Paula ParisiJuly 26, 2023
Have the striking Hollywood writers and actors opened a void that the creator economy is able to fill? Already in demand, top influencers are now being courted by producers and studios hungry for content to fill depleted pipelines. Meanwhile, striking actors and writers are taking their ideas to YouTube, Instagram, TikTok and Twitch, where they can forge a direct relationship with viewers — albeit not one that will result in direct-deposit paychecks. As the definitions of “talent” and “content” continue to blur, the Hollywood landscape could be in for a seismic shift. Continue reading Could Strikes Upend Institutional Hollywood Power Structure?