Best Buy and Amazon are both betting on salespeople who make visits to homes as one potential model for selling more consumer electronics. Best Buy is already testing that theory by hiring hundreds of salespeople in several cities to do just that. The free service is slated to roll out in the U.S. this fall. For Best Buy, getting salespeople in the home is another way to sell more TVs and CE gadgets while increasing business for its Geek Squad, which offers tech installation and repair services for a fee. Likewise, Amazon is expanding its free “smart home consultations” to help promote interest in its smart speakers and related products. Continue reading Best Buy and Amazon Testing In-Home Sales Consultations

Ron Johnson, a former retail exec with Apple and J.C. Penney, has launched a Web-only startup to offer a new twist on online retail. Menlo Park-based Enjoy Technology will begin offering high-end consumer electronics in select locations today via its website, GoEnjoy.com. The site will sell smartphones, laptops, tablets, drones, and more — in addition to offering free delivery and in-home setup service. Johnson expects that the in-home service will give Enjoy an advantage over established rivals such as Amazon and eBay. Continue reading GoEnjoy.com: Startup Brings a Personal Touch to Online Retail

AMC, the nation’s second largest movie theater chain, has decided to swap many of its traditional theater seats with reclining models at 1,800 of its 5,000 locations. This switch will remove up to two-thirds of an auditorium’s seating capacity. In the next five years, AMC plans to spend around $600 million to make the renovations, which cost between $350,000 and $500,000 per auditorium. The swap will occur only in locations that need to attract more customers. Continue reading AMC Banks on Quality Over Quantity with New Reclining Seats

The Oculus Rift virtual reality headset was developed with video games in mind, but is becoming a compelling possibility for filmmakers as well. A 360-degree interactive video of a live performance by Beck proves to be truly immersive, making the viewer feel as if he or she is on stage with the musician. Makers of the Rift took to this year’s Sundance Film Festival to interact with filmmakers and see how the virtual reality technology can potentially be used in cinema. Continue reading Oculus Rift: Virtual Reality Headset Goes Beyond Video Games