NBCUniversal is hoping to kickstart NextGen TV by rolling out a more personalized, hyperlocal viewing experience using ATSC 3.0 in four owned and operated stations in New York, Los Angeles, Philadelphia and Miami. The new service features extra video content and, for advertisers, hyper-targeted buy-in opportunities, dynamic ad-insertions and improved “real-time” audience measurement, the company said at the NAB Show in Las Vegas. NBCU says there are plans to expand NextGen outreach to additional NBC and Telemundo stations in the months ahead, and it will likely feature in NBC’s Paris Olympics summer telecast. Continue reading NBCUniversal Rolls Out NextGen ATSC 3.0 TV in Four Markets

Roku managed a 1 percent increase in Q1 revenue on sales of $741 million. While sales in is platform segment were down 1 percent, to $635 million, the company had a positive performance on the streaming side, with 1.6 million active accounts added to take it past 70 million. Streaming service distribution, including FAST channels, is part of Roku’s platform services, along with ad sales, media and entertainment promotions and Roku Pay. In Q1, the Roku operating system was again the top-selling smart TV OS, with a record-high 43 percent of TV unit share in the United States. Continue reading Roku Adds 1.6M Streaming Accounts but Revenue Sluggish

The National Association of Broadcasters will lead a new public-private transition to ATSC 3.0 from ATSC 1.0, an initiative known as “the Future of Television.” Also known as NextGen TV, ATSC 3.0 will bring 4K Ultra High Definition images, two-way interactivity, greater accessibility options, and multi-screen applications to televisions via over-the-air broadcast signals working in tandem with broadband. FCC chairwoman Jessica Rosenworcel announced the Future of TV onstage in Las Vegas Monday at the 100th NAB Show. The FCC will work with NAB to bring together industry, government and public interest stakeholders to establish a roadmap for NextGen TV. Continue reading NAB to Lead ATSC 3.0 Transition Working with FCC, Industry

Peacock is adding a new “Watch With” feature that lets fans watch special episodes with their favorite personalities, including live commentary, real-time reactions and live Q&A it says will be unfiltered. Watch With debuts with “Bel-Air” stars Jabari Banks and Olly Sholotan on February 24 at 9:00 p.m. ET, immediately following the show’s Season 2 premiere. Peacock will also add the feature to the live song contest “Eurovision” with host Johnny Weir and “The Real Housewives Ultimate Girls Trip” with stars Candiace Dillard Bassett and Marysol Patton, with more to come. Continue reading Peacock ‘Watch With’ Feature Adds Split-Screen Interactivity

LG Electronics is touting two world firsts — the “largest OLED TV,” the 97-inch G2 OLED evo Gallery Edition, and the “first bendable 42-inch OLED TV,” the LG Flex. Described as “epic,” and bringing “theater-like viewing” to the home, the 97G2 carries an epic MSRP of $24,999. The outsized OLED Gallery Edition uses LG’s proprietary Alpha 9 Gen5 AI Processor and advanced picture algorithms to deliver a bright and immersive viewing experience. At CEDIA 2022 in Dallas, Texas, LG also showcased a short-throw projector that can display a 120-inch, 4K picture from just 7.2-inches away. Continue reading CEDIA: LG Debuts 97-Inch OLED TV Billed as World’s Largest

In 2017, Netflix launched its first experiments in interactive content with moments in “Puss in Boots” and “Buddy Thunderstruck” where viewers picked the action. With the “Bandersnatch” episode of sci-fi series “Black Mirror,” the company made its first serious push into interactive content for adults. The episode tells the story of a video game designer trying to adapt an interactive novel that drove its author insane. Netflix vice president of product Todd Yellin has said the company will try again in this “rich vein.” Continue reading How Personalization May Drive Netflix’s Interactive Content

People typically associate 5G with ultra-fast high-bandwidth Internet connections, but few realize it will also impact how we watch video and could lead to a range of privacy concerns. With 5G, truly interactive television programming can become a reality, with minimal latency enabling content to respond quickly to the viewer’s emotional and physical responses. According to interactive video company Wirewax co-founder Dan Garraway, the video becomes “a two-way conversation.” In other words, while we watch 5G content, it watches back. Continue reading 5G Could Enable Interactive Video But Raise Privacy Issues

Netflix, famous for disrupting the traditional TV model by delivering all episodes of a new TV season at once, is readying experimentation with interactive TV. The company is reportedly developing a series of specials that will allow viewers of the streaming service to select the next storyline of a movie or television episode. According to people with knowledge of the plans, the new feature will be introduced later this year when viewers can select storylines for an upcoming episode of Emmy-winning sci-fi series “Black Mirror,” a show noted for its examination of tech and its social implications. Continue reading Netflix to Offer Interactive Feature, Starting with ‘Black Mirror’

Against the backdrop of eroding live TV viewership and the expansion of video games and Web video, acclaimed filmmaker Steven Soderbergh (“Traffic,” “The Knick”) has directed “Mosaic,” an interactive series with branching narratives. Co-developed by Soderbergh and former Universal Pictures head Casey Silver with screenwriter Ed Solomon, “Mosaic” is a multi-episodic mystery that allows audiences to choose the story threads they experience. The series is now available for free download from Android and Apple stores and for viewing with Apple TV. Continue reading HBO Experiments with Branching Narrative TV Series and App

In an October IPO filing, Vizio described its ability to provide “highly specific viewing behavior data on a massive scale with great accuracy.” This refers to Vizio’s Smart TVs ability to track the user’s viewing habits and share that information with advertisers, who use it to connect with that user’s devices. Vizio dubs this “Smart Interactivity” and it is turned on by default for the more than 10 million Smart TVs the company has sold. Users who do not want to be tracked in this fashion must opt-out. Continue reading Vizio Smart TV Tracks Users’ Viewing, Shares with Advertisers

French video game developer Ubisoft is pushing for a more interactive television experience, one in which viewers have more control over what happens, similar to the control players have with games. As a new generation of game consoles get ready to hit the market, Ubisoft CEO Yves Guillemot hopes to join forces with Hollywood to help make this happen. Game developers say consumers have a growing appetite for new entertainment experiences. Continue reading Ubisoft CEO Envisions New Wave of Interactive Entertainment