In response to learning that listeners want to discover and save music in their favorite podcasts, Spotify is debuting “Original Shows,” a new spoken word format that combines music with particular themes featuring a monologue or conversation with guests. But, unlike a typical podcast, each song inside an Original Show will redirect the listener to that artist’s Spotify official audio files. That means the artist will make the same money as if a listener sought out his or her music. Listeners can also like and save a song while they’re listening to it. Continue reading Music Is the Focus in Spotify’s New ‘Original Shows’ Format

Punchdrunk, the British theater company that produced “Sleep No More,” and Niantic, developer of popular mobile games “Pokémon Go” and “Harry Potter: Wizards Unite,” are teaming up to collaborate on several projects. In “Sleep No More” — an immersive but not interactive show — audience members walked through rooms at their own pace, with actors performing hour-long loops. Punchdrunk already produced a virtual reality project for Samsung Gear VR and a mobile game with Silverpoint. The two companies haven’t released details on their first project. Continue reading Niantic and Punchdrunk Partner to Develop New AR Projects

Online toy shopping is getting increasingly creative, as digital reality tools rise in popularity among retailers and consumers. Walmart and Mattel are now leasing “floors” at the BuzzFeed-produced interactive video experience KidHQ, a virtual reality store that allows users to browse products via choose-your-own-adventure-style videos. Both companies are looking ahead to the holiday season as they try to sell toys ranging from Barbies to “Frozen 2” merchandise, and are using interactive video to connect with consumers to do so. 

Continue reading KidHQ: Walmart and Mattel Renting Space in Virtual Store

Doppio Games and Netflix, teaming up with Rio Games, created multiplayer game “The 3% Challenge,” a prequel to Netflix’s original Brazilian series “3%,” through a partnership to create voice-controlled games and other entertainment. The free-to-play game launched on Amazon Alexa and will appear later this week on Google Assistant, in English and Portuguese. Although Netflix’s core strengths are TV series, feature films and documentaries, it has been moving into games, including “Stranger Things 3: The Game” and “Black Mirror: Bandersnatch.” Continue reading Netflix, Doppio Games Create Voice-Controlled ‘3%’ Prequel

NBCUniversal became the latest media outlet to dip a toe into interactive storytelling, with “Series: Your Story Universe,” a mobile game produced by Universal Games and Digital Platforms with Endless Entertainment. The team picked IPs not easily adapted for mobile games that allow users to interact with stories based on favorite TV shows and movies, including “Vanderpump Rules,” “Saved by the Bell,” “Law & Order,” “The Breakfast Club,” “Bridesmaids,” “Sixteen Candles” and “Xena: Warrior Princess.” Continue reading NBCUniversal Debuts Its ‘Series’ Interactive Storytelling App

Google’s YouTube is planning new original programming with a focus on live specials and interactive content. Ben Relles, former head of unscripted for YouTube Originals, will assume his new role as head of innovation to lead the initiative. Reporting to Susanne Daniels, global head of original content, Relles will be responsible for the development of new scripted and unscripted original programming intended to foster interaction and engagement with viewers. Interactive content has been getting more attention since the success of Netflix’s “Black Mirror: Bandersnatch.” Continue reading YouTube Taps Ben Relles to Lead Programming Innovation

Pandora plans to test new interactive advertising technology that would allow listeners to engage directly with its “voice ads” by speaking aloud. Pandora listeners could request additional information about a product or service being promoted, for example, or request skipping the ad altogether. The beta test, powered by ad-tech firm Instreamatic, is expected to launch later this year. Instreamatic provides an interactive ad platform built on its Voice AI Core to help brands and marketers “manage, measure and monetize voice-enabled audio advertising.” Continue reading Pandora Believes Listeners Will Interact with Its Voice Ads

Following the global success of its choose-your-own-adventure style “Black Mirror: Bandersnatch,” Netflix plans to produce more such interactive content. During his keynote at the FICCI-Frames conference in Mumbai, VP of content Todd Yellin explained that new interactive approaches could include, for example, a romantic comedy in which viewers determine whether characters get together. Yellin told the crowd that “Bandersnatch” is “a huge hit” in India and “around the world, and we realized, wow, interactive storytelling is something we want to bet more on.” Continue reading Netflix VP Says Viewers Can Expect More Interactive Series

When Disney opens Star Wars: Galaxy’s Edge (which will debut this summer at Disneyland in California and this fall at Disney World in Florida), visitors will discover a multi-faceted, immersive experience that lets them build a droid, learn how to construct a lightsaber, and use their phones to hack data ports. All the while, they will also engage in a struggle for control of the fictional town of Black Spire Outpost. Walt Disney Imagineering exec Scott Trowbridge noted that visitors now want to be more of a participant than a spectator in experiences. Continue reading Disney Brings Immersive ‘Star Wars’ Experience to its Parks

Netflix released “Bandersnatch,” an interactive episode of “Black Mirror,” its popular techno-paranoia series, that lets the viewer decide what happens at many points throughout the story, beginning with what cereal the protagonist has for breakfast. Netflix, which is using the episode to test if audiences are ready to embrace interactivity, already developed software to organize stories with infinite variations, called on producers to submit proposals for interactive stories, and hinted it has more in the works. Continue reading Netflix Tests Interactive Storytelling in ‘Black Mirror’ Episode

The annual VRX Conference & Expo is slated for December 6-7 in San Francisco. The ETC’s Phil Lelyveld will be moderating a panel on the second day, focused on immersive storytelling with panelists including Ted Schilowitz of Paramount, Paul Raphael of Felix & Paul Studios, Bruna Berford of Penrose Studios and Ryan Pulliam of Specular Theory. VRX organizers are gathering a stellar lineup of top companies, execs and investors across entertainment and tech to cut through the hype and get to the heart of what’s really happening in XR. For those interested in attending, enter code ETC15 at registration for a 15 percent discount. Continue reading VRX 2018: Bridging Entertainment, Enterprise and Technology

The annual VRX Conference & Expo is slated for December 6-7 in San Francisco. The ETC’s Phil Lelyveld will be moderating a panel on the second day, focused on immersive storytelling with panelists including Ted Schilowitz of Paramount, Paul Raphael of Felix & Paul Studios, Bruna Berford of Penrose Studios and Ryan Pulliam of Specular Theory. VRX organizers are gathering a stellar lineup of top companies, execs and investors across entertainment and tech to cut through the hype and get to the heart of what’s really happening in XR. For those interested in attending, enter code ETC15 at registration for a 15 percent discount. Continue reading VRX 2018: Bridging Entertainment, Enterprise and Technology

Walmart is partnering with MGM, which will create short-form original series for release in 2019, to help boost content on its ad-supported streaming service Vudu. The company also invested a reported $250 million in a joint venture with New York startup Eko, which produces so-called interactive stories in which viewers control the plots of commercials and TV episodes. This investment is believed to be the largest ever made in this particular storytelling niche that has interested creatives for years but never caught on. Continue reading Walmart Signs MGM Deal, Invests in Interactive Storytelling

Facebook announced that its Facebook Watch video platform is rolling out worldwide starting today. The VOD platform, designed for episodic content and a potential competitor to YouTube, initially launched in the U.S. one year ago. In what should be good news to content creators and publishers, Facebook is also making its Ad Breaks program for monetizing video content available in Australia, Ireland, New Zealand and the United Kingdom, with plans to launch in 21 other countries in September. Continue reading Facebook Extends Watch Video Platform to a Global Audience

Facebook struck a deal with Utah-based Vidpresso to acquire its technology and absorb its seven-person team, without actually buying the company. Vidpresso’s website says that the new partnership will help put its tools in the hands of creators. Founded in 2012 to “make video more like HTML,” Vidpresso allows publishers to incorporate interactive graphics and superimposed captions to encourage viewers to respond to polls or ask questions. BuzzFeed, Nasdaq, NBC, TED, Turner Sports and Univision are among its customers. Continue reading Facebook in Pursuit of Interactive Video With Vidspresso Deal