Until now, Google has been third, behind Amazon and Microsoft, in the fast-growing market of cloud computing services. That all changed at its NEXT conference in San Francisco when the company showcased a variety of cloud-based services including software for machine learning, a powerful new speech service that challenges Nuance’s dominance, and a recently introduced vision service. Google also plans to expand places where people can purchase its cloud services from four regions to 16 in the next year-and-a-half. Continue reading Google Makes its Move to Become a Player in Cloud Services

Sony announced the launch of its Future Lab Program, a new research and development initiative “that emphasizes an open creative environment and direct lines of communication with society, through which it aims to co-create new lifestyles and user value in the future.” Sony’s program will share prototypes with the user community during development and welcome feedback to help refine projects. The first project — a hands-free interface that offers a new way to experience audio — will be featured in Austin at the SXSW Interactive Festival. Continue reading Sony’s Future Lab R&D Program to Showcase Tech at SXSW

At CES 2016, attendees could be astronaut Mark Watney in “The Martian VR Experience,” accomplishing many of the tasks he did in the movie. Using the Oculus Rift headset and Oculus Touch handheld controllers, the “VR Experience,” executive produced by the film’s director Ridley Scott and “Experience” director Robert Stromberg, is fully interactive and makes use of the Rift’s positional tracking system. 20th Century Fox, Fox Innovation Lab, RSA Films and The VR Company collaborated on the project. Continue reading ‘The Martian VR Experience’: Cinema, Video Game or Both?

The consumer is besieged by content ad platform choices and options. A group of broadcast, cable and social media executives gathered during CES to describe how it’s changing their business. “It is crazy competitive,” said Starz CRO Michael Thornton. “You have to make that show not just the best of the season but the best of all time.” Needham & Co.’s Laura Martin put digital in its place, succinctly. “There is no money in digital,” she noted. “Unless you have the powerful economic engine of TV to fund it, you’re losing money.” Continue reading Assessing the Impact of VOD, Broadband, Apps and 4K on TV

The Advanced Television System Committee’s ATSC 3.0 standards for 4K are expected to be finalized this year, and CES attendees in Las Vegas can get an early look at 4K Ultra HD over broadcast television. LG and Samsung are sponsoring two local TV stations (independent KHMP and NBC-affiliated KSNV, respectively) playing 4K content on display at this week’s conference. This marks the first major public demonstration of the ATSC 3.0 transmission system, designed for improved broadcast signals of 4K Ultra HD TV, mobile TV and interactive content. Continue reading CES 2016: First Public Demo of ATSC 3.0 Standards for UHD

The BBC introduced “Visual Perceptive Media,” an experimental project out of its R&D unit in Salford, UK, which allows video stories to adapt in response to individuals’ personalities and tastes. The British broadcaster earlier created the audio-based Perceptive Media project; a radio drama makes adaptations based on the listener’s location, time of day and other factors such as proximity to the device and background noise. The video-based project begins with a mobile app that conducts a personalization process. Continue reading The BBC Experiments with TV Shows That Adapt to Personality

For box-office hit “The Martian,” 20th Century Fox and its Fox Innovation Lab developed a VR experience that will debut as a commercial release in the first half of 2016. The VR experience relies on Oculus headsets but will also be available with other devices. The experience is based on the lead character of the movie, putting viewers into the challenges faced by astronaut Mark Watney on Mars. Filmmaker Robert Stromberg said the “thrilling” experience aims to provoke a wide range of emotions including anxiety and success. Continue reading Fox Innovation Lab to Debut Virtual Reality with ‘The Martian”

Joichi “Joi” Ito, director of the MIT Media Lab, explored how radical new approaches to science and technology can transform society in his SIGGRAPH 2015 keynote presentation. Ito’s remarks addressed what he and his colleagues at the Media Lab view as a fundamental shift in the way we need to work, collaborate, think, imagine and create. He calls it the “Creativity Compass” and unites science, art, design and engineering. Several of the Media Lab’s futuristic projects were also featured. Continue reading MIT Media Lab Director Ito Explores Transformative Research

SIGGRAPH 2015, the interdisciplinary conference on the latest computer graphics and interactive techniques, is underway at the LA Convention Center and runs through August 13. SIGGRAPHis unique as a trade event because it showcases both the state of the art in professional production as well as being one of the best places in the world to see and experience emerging technologies, talent and academic research. The conference theme, “XRoads of Discovery,” and the selection of Joichi Ito, director of the MIT Media Lab as the conference keynote speaker, underscore the future look. Continue reading SIGGRAPH 2015: XRoad of Discovery; Emerging Tech Conference Opens in LA

Target recently joined forces with Local Projects, the New York design studio that worked on the interactive installations of the 9/11 Museum, to build a new retail space and test lab in San Francisco that leverages interactive storytelling to help illustrate how smart products work. Open House is arranged as a 3,500-square-foot model home filled with the latest Internet-connected gadgets, from Drop’s smart thermometers and scales in the kitchen to Withings’ wireless blood pressure monitors and Sonos speakers in the bedroom. Continue reading Target Display Educates Shoppers About the Connected Home

Meerkat has launched a new real-time video feature called Cameo that allows users to invite friends on the mobile app to take over their live streams. The new feature could lead to an interesting opportunity for brands to work with celebrities and social influencers. For example, a company such as Red Bull could promote upcoming livestreams with their sponsored extreme-sports athletes. Fox, Hulu, MasterCard, Southwest Airlines and The Weather Channel are among those already signed up to use Cameo. Continue reading New Meerkat Feature Makes Real-Time Video More Interactive

As part of its social media push for the upcoming series “Scream,” based on the popular horror film franchise, MTV has created an interactive online game. In a unique promotional campaign, “Choose Your Own Murder” invites participants to enter their own horror movie scenario and try to escape a killer. Users are given options as the story unfolds and brief time limits to quickly make decisions that steer the action. Once murdered, users then have the option of playing the game again or sharing via social media. The series is slated to debut June 30. Continue reading MTV Launches Interactive Online Game to Promote ‘Scream’

Google’s Advanced Technology and Projects (ATAP) group unveiled its Project Jacquard initiative at Google I/O last week. The goal of the project is to invisibly integrate computers into wearables and other materials, objects, furniture, and more. The idea is that everyday items could be converted to interactive surfaces with the introduction of touch-sensitive fabric. The objects would then transmit info to a smartphone or other device via Wi-Fi. The company’s first partner is Levi Strauss, which is interested in creating jeans that fit into our digital lives. Continue reading Google to Partner with Levi’s on Interactive Clothing Project

After months of negotiations, media companies have finally started publishing their content directly to Facebook. Nine major news organizations, including BBC News, NBC News and The New York Times, have agreed to the Facebook deal. The articles will load faster and the news organizations will be able to sell advertisements and keep the entire revenue. However, some analysts believe that this deal might draw readers and advertisers away from the media companies’ own sites. Continue reading Facebook Now Hosting Articles from Major News Organizations

According to Google, only 54 percent of online video ads are viewable (excluding those on YouTube). More companies are trying to get people engaged with their online ads instead of scrolling past them. Viewers may be prompted to talk back, swipe, or shoot targets in interactive ads. This new type of advertising is aimed at mobile users as people increasingly use their phones to access the Internet. Google and other companies hope interactive ads may help generate more mobile advertising revenue. Continue reading New Wave of Interactive Ads Designed to Engage Mobile Users