Google’s Advanced Technology and Projects (ATAP) group unveiled its Project Jacquard initiative at Google I/O last week. The goal of the project is to invisibly integrate computers into wearables and other materials, objects, furniture, and more. The idea is that everyday items could be converted to interactive surfaces with the introduction of touch-sensitive fabric. The objects would then transmit info to a smartphone or other device via Wi-Fi. The company’s first partner is Levi Strauss, which is interested in creating jeans that fit into our digital lives. Continue reading Google to Partner with Levi’s on Interactive Clothing Project

After months of negotiations, media companies have finally started publishing their content directly to Facebook. Nine major news organizations, including BBC News, NBC News and The New York Times, have agreed to the Facebook deal. The articles will load faster and the news organizations will be able to sell advertisements and keep the entire revenue. However, some analysts believe that this deal might draw readers and advertisers away from the media companies’ own sites. Continue reading Facebook Now Hosting Articles from Major News Organizations

According to Google, only 54 percent of online video ads are viewable (excluding those on YouTube). More companies are trying to get people engaged with their online ads instead of scrolling past them. Viewers may be prompted to talk back, swipe, or shoot targets in interactive ads. This new type of advertising is aimed at mobile users as people increasingly use their phones to access the Internet. Google and other companies hope interactive ads may help generate more mobile advertising revenue. Continue reading New Wave of Interactive Ads Designed to Engage Mobile Users

Microsoft demonstrated the practicality of its HoloLens augmented reality technology at last week’s Microsoft BUILD developers conference. While it may not be as exciting as stepping into an immersive experience with virtual reality, the technology opens the door for some compelling practical applications, whether that involves educating medical students or building virtual models of rocket ships. Possibilities for business and the home is what may help augmented reality catch on and improve people’s lives. Continue reading Microsoft’s HoloLens AR Technology Designed for Productivity

For music fans that want to catch acts such as AC/DC, Drake, Interpol, Jack White and Vic Mensa perform at Coachella this weekend, much of the three-day festival will be streamed on YouTube. Three channels of performances, commentary and interactive profiles will be made available as well as a schedule feature that offers updates based on a user’s time zone and channel choice, and a virtual map feature that will include photos taken during the live event. Coachella’s YouTube channel is sponsored by T-Mobile. Continue reading Coachella to Live Stream Performances and More via YouTube

The 2015 South by Southwest (SXSW) Music, Film and Interactive Festival — which runs March 13-22 in Austin, Texas — plans to employ the latest beacon technology to help attendees navigate the sprawling event this time around. SXSW has partnered with Eventbase to install 1,000 Apple iBeacons that will deliver location-based information about who else is nearby and what acts are performing nearby. These Bluetooth-enabled devices send the information to the 2015 SXSW Go app. Continue reading SXSW Will Use Beacon Technology to Push Festival Information

Hewlett-Packard is reportedly planning to introduce augmented reality and 3D technologies to tablets and laptops to provide consumers with a more immersive mobile computing experience. In addition to interaction between mobile devices and 3D printers, HP intends to bring AR to real-world applications. HP’s Sprout desktop PC, featuring Intel’s 3D RealSense camera, enables scanning and 3D printing. At CES last month, the company also touted its 23.6-inch Zvr virtual reality monitor that projects 3D images. Continue reading HP Developing AR and 3D for Interactive Tablets and Laptops

Oculus VR is expanding its focus from video games to virtual reality films. The Facebook-owned Oculus has created a new in-house movie studio called Story Studio to create films and find the best practices for VR storytelling. The new content created by Story Studio intends to help attract more users to the Oculus Rift headset, while also encouraging other filmmakers to make similar VR films. Story Studio’s first work is a short film called “Lost,” which debuted at the Sundance Film Festival. Continue reading Oculus Launches Movie Studio to Make Content for its Headset

Magic Leap, the startup that raised $542 million in a funding round led by Google, has filed a patent for “cinematic reality,” in which users will get access to the company’s augmented reality tech through a headset and belt pack. Magic Leap’s system stores content in the cloud, and any augmented reality content can be configured to fit in with the user’s physical environment. The patent lists interesting possible uses for the technology, from grocery shopping and home decor to surgery and hospital stays. Continue reading Magic Leap Patent Reveals Possibilities for Augmented Reality

Disney Publishing Worldwide is developing a series of learning apps for children. The apps belong to a greater learning initiative called Disney Imagicademy aimed at children between the ages of 3 and 8. Under Imagicademy, Disney plans to launch as many as 30 apps to cover a wide range of academic subjects. The company also plans to release books and interactive toys to complement the apps. Disney expects these toys to encourage active participation in completing game lessons. Continue reading Disney Imagicademy Develops New Learning Apps for Children

At the Sundance Film Festival in Park City next month, attendees can expect to watch both great films and virtual reality experiences. Ten of the 13 installations in the festival’s New Frontier program involve VR or other digital interactive technology. These projects use several different brands of headsets, from Oculus Rift to Google Cardboard and Samsung’s Gear VR, and for one of the first times, the content for these devices will be original, not a promotion for an existing movie. Continue reading VR Films Are Expected to Make a Splash at Sundance Festival

Nintendo recently released a Wii U version of the popular “Super Smash Bros.” in addition to a series of Amiibo toy figurines designed for interactive gameplay. While facing the growing popularity of less expensive games for mobile devices, Nintendo has also recently struggled to compete with other console manufacturers, leading to disappointing overall sales of its Wii U. Nintendo hopes that the Amiibo line can reignite interest in some of its most beloved characters such as Mario and Luigi. Continue reading Nintendo Characters Come to Life with Interactive Gameplay

DreamWorks Animation is working on new technology that will bring its pre-rendered CGI films to virtual reality headsets like the Oculus Rift and Gear VR. To support headtracking, the company has developed “Super Cinema” technology that pre-renders the entire 360-degree image so that no matter which way a user turns his/her head, the frame is already generated. This technology would allow consumers to have an immersive VR experience even on lower-end hardware. Continue reading DreamWorks Developing 360-Degree Rendering for VR Films

“Dragon Age: Inquisition” is a true testament to how sophisticated story-based virtual world games have become. The video game experience has become as immersive as any other story telling medium, told using compelling techniques that game developers have experimented with over the years. “Dragon Age: Inquisition” — while not the first video game to offer sophisticated interactive narrative — has been deemed one of the most ambitious story-based games of the year.  Continue reading Virtual World Game Offers New Level of Interactive Storytelling

Comcast introduced a new version of its television operating system, X1, at a media event in San Francisco on Wednesday. The system runs apps, records content to the cloud, and personalizes recommendations for users. The remote control features voice command, and the software also allows users to summon a technician to fix a problem if needed. These advanced technologies bring criticism that Comcast could become a gatekeeper of TV content, thereby violating net neutrality in the process. Continue reading Comcast Updates X1, Critics Concerned About Net Neutrality