Yahoo’s latest acquisition is being heralded by some analysts as a smart move for its video business strategy. Yahoo has agreed to purchase BrightRoll, a leading platform in the video advertising space, for $640 million in cash. The deal follows the $6.3 billion recently earned by Yahoo from its investment in Alibaba. Acquisition of the video ad company could prove to be the perfect complement to Yahoo’s strategy to push more video content on its site and mobile app. Continue reading Video Advertising: Yahoo Acquires BrightRoll for $640 Million

Dozens of computer scientists are calling on the Supreme Court to reverse its ruling that made application programming interfaces eligible for copyright protections. That decision came as part of a federal appeals court case in May over whether Google had copied Oracle’s Java API. The scientists believe that API copyrights would threaten the technology sector and stifle innovation, while Oracle contends that the decision was “a win for the entire software industry.” Continue reading Leading Scientists Urge Supreme Court to Ban API Copyrights

Elon Musk, entrepreneur and CEO of SpaceX and Tesla Motors, has set global Internet access as his most recent endeavor. Working together with former Google executive and WorldVu Satellites founder Greg Wyler, Musk plans to design smaller and less expensive satellites that would compete with those already in space. Sources predict that the duo plans to launch close to 700 of these satellites. The projected cost of the project is in the range of about $1 billion. Continue reading Elon Musk Plans to Provide Internet Access on a Global Scale

In a statement and video posted on the White House website, President Obama formally announced his support of an open Internet, urging the FCC to treat consumer broadband service as a public utility. The president is proposing a strict net neutrality policy that opposes any need for content providers to pay broadband companies extra for faster access. Service providers including AT&T, Comcast and Verizon were quick to respond, suggesting that the proposal would not stand up in court. Continue reading President Obama Calls for New Rules Protecting Net Neutrality

Google is re-evaluating its privacy standards with a new open source tool that is designed to maintain confidentiality among participants being evaluated in heavy data sets. The ongoing project, known as RAPPOR, stems from a 1960’s technique that disrupts the correlation between a given data point and the individual behind that data point. The project is set to preserve the privacy and identity of the individual that is often vulnerable in the hands of companies today. Continue reading Google Experiments with New Approach to Individual Privacy

Users can listen to music through Amazon’s new Echo speakers, but more importantly, this new device listens to users as well. Similar to Siri, users can ask the Echo speakers (which go by the name Alexa) about the weather, news, math problems, definitions, and anything else that can be looked up on Wikipedia. They can also set timers and make shopping lists. Someday those shopping lists may make it possible for Amazon to create an online ordering service through voice commands. Continue reading Amazon’s New $199 Echo Speaker Interacts with Shoppers

Disney has secured a patent for a new search engine that will not highlight sites featuring pirated content in the search results. The search engine filters the results based on “authenticity,” so that illicit content will be more difficult to find. Disney and other companies have been unsatisfied with Google’s efforts to hide pirated sites. Disney’s new search technology also goes a step further by making the authentic trademark holder’s page rank higher than product reviews or Wikipedia entries. Continue reading Disney Creates a Search Engine That Filters Pirated Results

The expedited shipping available to members of Amazon’s $99 Prime service may soon become available to external retail sites. Amazon recently secured a partnership with British fashion retailer AllSaints that allows Prime members to enjoy free next-day shipping on all purchases made via AllSaints.com. While Amazon hopes to expand its partnerships with other retail sites, it has already encountered some early resistance from retailers that are weary of the “Prime Pass” program. Continue reading Amazon Introduces “Prime Pass” with British Fashion Retailer

CBS announced yesterday that it would likely offer programming from premium cabler Showtime via a streaming service for viewers who do not pay for TV subscriptions. The move follows the launch of a service for the CBS broadcast network and news of HBO’s standalone service. Meanwhile, CBS News is expected to announce a video streaming service today. CBSN will reportedly be distributed via broadband as an effort to attract viewers who are increasingly turning to social media and mobile devices for their news. Continue reading CBS to Offer Showtime and CBS News as Streaming Services

The Federal Communications Commission may reverse its rules about net neutrality after consumer advocates argued that the “fast lane” deals between various companies and Internet service providers were characterized as unfair. Verizon reportedly plans to sue the government if the FCC adopts stronger net neutrality rules. Under the FCC’s plans, ISPs would be treated as a utility in their dealings with content providers, but their Internet service to consumers would be only lightly regulated. Continue reading Verizon Could Sue the Government Over Net Neutrality Rules

“WSJ: Interactive” — now available on desktops, tablets and newer Android devices — is a video series produced by the editorial staff of The Wall Street Journal. Powered by TouchCast technology, the series delivers breaking and trending news while integrating the interactivity of the Web into its videos. TouchCast enables viewers to take a more active role in consuming content by flowing between interactive on-screen graphics involving multimedia and websites while remaining within the primary video experience. Continue reading The Wall Street Journal Launches Interactive Video Series

With about 175 million current users, SoundCloud far exceeds Spotify and Pandora, which combine for a total of about 116 million users. And while SoundCloud has yet to build any sort of real business with these numbers, it recently agreed to partner with a major record label. Rather than taking a traditional licensing route with its new Warner Music Group deal, the music-streaming site will offer WMG the option to advertise on some of its songs and share revenue with SoundCloud. Continue reading Warner Music Group Partners with SoundCloud for Digital Edge

Taylor Swift abruptly pulled her entire collection of music from the world’s most popular music streaming service Spotify earlier this week. The move comes just as her “1989” album went platinum, which has become almost unheard of in the music industry as album and digital download sales plummet. Swift has the money and exposure to sustain her brand without streaming, so like the Beatles, Beyoncé, and Thom Yorke and Nigel Godrich of Radiohead, she has snubbed Spotify. Continue reading Taylor Swift Joins the Ranks of Musical Artists Not on Spotify

Amazon Studios entered the original programming business with the intent of developing quality content on par with that of premium networks such as HBO. Programming of HBO caliber however, is not possible without the necessary financial commitment to help producers. “There was never any need to go back to them (to ask for more money)… You don’t worry they’ll say, ‘Let’s do it for less,’” says creator Garry Trudeau of his experience with the studio on its debut hit, “Alpha House.” Continue reading Amazon Studios is Determined to Compete with HBO Originals

As part of its continued media and digital content expansion to take on companies such as Netflix, Amazon is set to acquire online comedy service Rooftop Media. The service gives viewers access to live and on demand recorded content from comedy acts across the country. While specifics of the deal remain undisclosed, the 10-person company will be acquired by Audible, a growing seller of online audiobooks that Amazon purchased in 2008 for $300 million. Continue reading Amazon Expands Entertainment Offerings with Comedy Service