According to a new report from Forrester Research, the percentage of U.S. households with cable or satellite television is projected to dip from the current 82 percent to 79 percent by 2018. However, Forrester’s Jim Nail suggests that the television industry should not worry about cord-cutters, since those who opt to unsubscribe from cable services do not watch much TV anyway, and are not turning to online options but simply avoiding the cost. Business Insider counters that a decline is difficult to view as a win. Continue reading Should Industry Be Concerned with Decline in TV Households?

Marketing data and analytics firm comScore has announced a partnership with Google to help advertisers understand specifically who is looking at their advertisments, and optimize the ads in real time. This partnership will combine Google’s DoubleClick ad-serving platform and comScore’s Validated Campaign Essentials (vCE) technology for measuring ad performance. The vCE technology will measure how viewers are interacting with Google advertisements. Continue reading Google and comScore Combine Efforts to Optimize Online Ads

As the ratings for television news channels decline, broadcasters are looking for new ways to draw an audience. CNN is working toward gaining viewers by airing original films and series like the documentary “Blackfish,” which aired back in October, and “Chicagoland,” a reality TV show that will begin airing next month. Jeff Zucker, the newest president of CNN, took over in January and has been hands-on since, pointing the network in a slightly different direction. Continue reading CNN Turns to Films and Original Series to Help Boost Ratings

If Cisco’s predictions are correct, wearable technology is about to experience a massive growth spurt. The company projects that by 2018, 177 million wearables will make a sizeable contribution to the amount of data consumed around the world. In its annual report on mobile broadband growth, Cisco projects the 10 billion mobile connections around the world will blast through 190 exabytes of data — 11 times the amount consumed in 2013. Continue reading Cisco Predicts Massive Increase in Data Consumption by 2018

For the first time in more than six years, Comcast gained more video subscribers than it lost last quarter. The cable provider can attribute that growth to its new set-top boxes, which feature a searchable, cloud-based interface resembling that of a Roku, Apple TV or Google Chromecast. Time Warner Cable, which saw a decline in last quarter’s numbers, plans to release its own set-top box in hopes of boosting its subscribers and preventing cable cutting by customers. Continue reading Cable Companies Move Toward Cloud-Based Set-Top Boxes

The Tribune Company-owned digital music data service Gracenote is making headway on an Internet radio program that would let other companies and brands use its technology for their own music apps. The technology behind Gracenote — Rhythm — could be used for radio services by consumer brands and car companies, especially those in other countries where Pandora is not available. Tribune acquired Gracenote last month for $170 million. Continue reading Gracenote Plans to Collaborate on Internet Radio Platform

KLCS and KJLA in Los Angeles will be the first television stations to participate in a pilot test to determine if sharing airwaves can be achieved effectively without reducing signal quality. Since the conversion to digital broadcasting, stations have been able to use their spectrum allotment of six megahertz more efficiently and broadcast multiple signals on a single band. The FCC hopes the experiment will encourage broadcasters to participate in spectrum auctions so that more airwaves can be used for wireless broadband. Continue reading Two LA TV Stations Test Channel Sharing to Free Up Spectrum

As more people now browse the Internet on multiple devices, Web cookies are becoming less reliable and are on their way to being phased out. The question of what will replace the technology points to companies like Google and Apple, which will likely have greater control over the technologies behind online tracking. A white paper by the Interactive Advertising Bureau puts forward possible solutions, such as device manufacturers providing data about their customers’ habits to marketers. Continue reading White Paper Suggests Alternatives to the Fading Web Cookie

Crowdsourced music videos of live performances are becoming more and more popular as concert-goers increasingly record shows with their smartphones or cameras. One Neil Young fan named Tom Adams went so far as to piece together multiple recordings of the same performance captured from different angles by other fans in attendance. On top of the video, he added a single audio recording of the concert to create one cohesive video. Continue reading Music Fans Recording Live Performances: Harmless or Illegal?

According to a new report from U.K.-based Generator Research, online movie streaming can be as profitable as television downloads and disc sales. The report estimates that film producers are projected to earn $29.4 billion from television and home video sales in 2014. However, the report also recommends a shift in distribution strategies for home entertainment, as revenue from DVD and Blu-ray sales are expected to decline by 38 percent over the next four years. Continue reading Online Streaming the Answer to Declining DVD, Blu-ray Sales?

Google is expanding the test of its Google Shopping Express same-day delivery service by including company employees in the Santa Monica area. The test, which joins other similar programs such as eBay Now, Walmart to Go, and AmazonFresh, is an expansion of the pilot program it launched in the Bay Area last spring. Claiming it has received “great feedback” from shoppers and retailers in the San Francisco, Google has plans to eventually extend the service to the public. Continue reading Google Tests Same-Day Delivery Service in Southern California

BitTorrent’s new file-syncing technology, BitTorrent Sync, can synchronize files between computers and mobile devices without copying data to a cloud server. The company is hoping that, in light of the National Security Agency’s controversial harvesting of information stored in data centers, people will be attracted to the new technology. The only way the NSA could gather this data would be by going directly to the source where the information is stored. Continue reading BitTorrent Sync Transfers Data Without Help From the Cloud

Several countries have launched “graduated response” initiatives in an effort to reduce online piracy, but new findings from U.S. and French researchers suggest the measures do not have the intended effect. Last year, the U.S. implemented its six-strikes system to warn infringing file-sharers, and then penalize them after multiple warnings. Although the penalties range from a fine to a prolonged Internet disconnection, the study suggests this does not prevent piracy.  Continue reading Research Suggests Strikes Systems Not Curbing Online Piracy

Yesterday, we reported two stories related to Verizon’s acquisition of Intel’s OnCue cloud-based TV platform. In our reporting we noted that a number of companies were believed to be developing Internet TV services, including Amazon, which was reportedly working on a set-top box for delivering streaming video. In response to multiple reports from leading news publications, Amazon reps made a public statement denying any plans the company is rumored to have regarding an Internet TV initiative. Continue reading Amazon Denies Rumors That It is Planning a Pay TV Service