By
Paula ParisiOctober 4, 2021
Google Lens visual search will be updated to incorporate the company’s new AI technology, the Multitask Unified Model (MUM), which understands context and draws from various formats, including text, images and videos. With MUM, users will be able to incorporate text in order to specify queries on visual search. For instance, you could use your phone to snap a photo of a favorite shirt using the Google Lens feature — or find a shirt you like through Google Search — then tap the Lens icon on the open image and type in “socks with this pattern” to search with specificity. Continue reading Google Search Will Use MUM AI to Combine Text and Images
By
Paula ParisiOctober 1, 2021
A third of U.S. adults continue to get their news regularly from Facebook, though the number has declined from 36 percent in 2020 to 31 percent in 2021. This reduction marks an overall drop in the number of Americans who say they get their news from any social media source — a figure that dropped by 5 percentage points year-over-year (from 53 percent in 2020 to just under 48 percent this year). TikTok was the only major platform to gain during this period. The general decline comes as social media companies face criticism for not doing enough to stem the flow of misinformation on their platforms, Pew Research notes. Continue reading Top Social Platforms Losing Some Traction as News Sources
By
Rob ScottSeptember 30, 2021
The Federal Trade Commission is looking into establishing stronger online privacy protections that would hold businesses such as Facebook, Google and Twitter more responsible for how they handle consumer data. The early discussions, under the leadership of new chair and vocal Big Tech critic Lina Khan, are addressing the possibility of introducing FTC regulation due to what is perceived as gridlock in Congress in creating a federal law. Privacy and civil rights groups have advocated for a single federal law — similar to Europe’s General Data Protection Regulation (GDPR) — rather than state laws (or no regulation at all). Continue reading FTC Is Considering the Need for Stricter Online Privacy Rules
By
Rob ScottSeptember 30, 2021
In its latest effort to take on Amazon in e-commerce advertising, Alphabet announced that Google will update its product search pages to include more images of items such as accessories and apparel. Rather than Google’s traditional scroll of links with accompanying text, the results will feature a look more similar to a digital store. The move is part of the search giant’s larger strategy to fend off Amazon, Target, Walmart and others that have been ramping up their digital ad businesses to complement retail and e-commerce operations. While Google still enjoys the lead in online search, it does not join these competitors in directly selling products. Continue reading Google to Update Its Product Searches to Attract Advertisers
By
Paula ParisiSeptember 29, 2021
Microsoft continues to merge the desktop PC and game console experience by making its updated Chromium-based Edge browser available for Xbox One and Xbox Series X/S platforms. The update lets Xbox owners stream Google Stadia games and access Steam PC or web games like “Krunker” or “QuakeJS” from the comfort of a browser housed within your console dashboard — no third-party hardware or software hacks required. Users can also access subreddits, social media and Discord on the web to join voice calls and text channel chats with mouse and keyboard support on current and last-gen Xbox consoles. Continue reading Microsoft Brings Updated Edge Browser to Its Xbox Consoles
By
Paula ParisiSeptember 28, 2021
Chinese online game companies are falling in line with Xi Jinping’s government mandate to curb negative influences on the country’s youth, vowing to self-police the workarounds kids have found to circumvent regulatory limits on play-time. In August, China banned persons under 18 from playing video games more than three hours each week. More than 200 game firms including Tencent and NetEase say they will comply with regulations announced by China’s National Press and Publication Administration and take steps to ensure the rules are enforced. The NPPA suggested use of facial recognition to accomplish that goal. Continue reading Gaming Industry Reacts to New Entertainment Rules in China
By
Paula ParisiSeptember 23, 2021
The Walt Disney Company is formalizing its efforts to leverage the power of social media influencers under a new program called the Disney Creators Lab. The initiative launches with 20 diverse influencers who have already established credibility with Disney by posting content related to the company on platforms including TikTok, Instagram and YouTube. Disney says that while there is no direct financial remuneration involved, the program will help influencers improve their skills and expand opportunities. Participants will be enrolled in weekly online Disney courses imparting techniques to promote social media more effectively. Continue reading Disney’s Creators Lab Leverages Power of Social Influencers
By
Paula ParisiSeptember 21, 2021
Apple and Google are introducing privacy protections to thwart marketers from gaining access to consumer data when displaying ads, a change that is expected to seriously impact the online advertising schema that is the bedrock of ‘free’ apps and websites like Facebook and TikTok. In April, Apple iPhones debuted a pop-up window that asks people for permission to be tracked by apps. Google has outlined plans to disable a tracking capability in its Chrome web browser. And Facebook announced last month that is working on a new type of ad display that will not rely on personal data. Continue reading Consumer Privacy Concerns May Affect Future of Digital Ads
By
Debra KaufmanSeptember 13, 2021
Brazil and the U.S. state of Texas both banned social media companies from removing certain posts containing political viewpoints. In Brazil, President Jair Bolsonaro’s ban is temporary, and focuses on content in which he claims the only way he will lose next year’s election is if the vote if rigged. Legal experts say this is the first time a national government stopped an Internet company from taking down content that violates their rules. In Texas, Governor Greg Abbott signed a bill forbidding social media platforms from removing posts because of political views. Facebook, Twitter and YouTube are among those expected to fight the Texas legislation. Continue reading Politicians Ban Social Media Platforms From Removing Posts
By
Paula ParisiSeptember 2, 2021
All politics may be local, but you can expect less of it to be social. As of August 31, Facebook began reducing political content that appears in its News Feed. The move comes as the social media giant attempts to beat back a barrage of criticism for spreading misinformation through the use of algorithms that appear to reward click-generating controversies over level-headed dialogue. The new content modification is “in response to common feedback from our community,” a Facebook spokesperson said. Continue reading Facebook Decides to Curtail Political Content in News Feed
By
Debra KaufmanAugust 23, 2021
By the end of this month, Google will update its site with a new “page experience” designed to limit user frustration that results from slow-loading sites. Google will assess websites via three core web metrics, giving preference and higher placement to those that offer 1) secure connections, 2) lack of intrusive elements such as pop-ups and 3) are mobile-friendly. Publishers have expressed concern about this expected update, but some experts, such as RustyBrick chief executive Barry Schwartz, say the “overall impact” will be minimal. Continue reading Google Updates Search to Boost Safe, Mobile-Friendly Sites
By
Debra KaufmanAugust 20, 2021
Google revealed its work on a new AI-enabled Internet search tool dubbed MUM (Multitask Unified Model), which can “read” the nuances globally of human language. The company says that users will be able to find information more readily and be able to ask abstract questions. MUM is not yet publicly available but Google independently used it for a COVID-19 related project. Vice president of search Pandu Nayak and a colleague designed an “experience” that gave in-depth information on vaccines when users searched for them. Continue reading Google AI-Enabled MUM Aims to Reinvent, Empower Search
By
Debra KaufmanAugust 19, 2021
China is strengthening its control of Internet content companies by increasing regulatory scrutiny, buying stakes in companies and filling board seats among other actions. Most recently, a state-backed company purchased 1 percent of the shares of ByteDance, parent company of TikTok, which gave it the right to appoint a director to its board. Weibo also sold a 1 percent stake to a state investor and gave it a seat on its board of directors. China has discussed owning shares of social media companies since 2016. Continue reading China Boosts Control by Buying Stakes in ByteDance, Weibo
By
Debra KaufmanAugust 19, 2021
Twitter is testing a new feature in a few markets that will allow users to flag posts that contain misinformation, similar to how they can already report spam or abuse. The company — which doesn’t have a strong fact-checking unit — plans to use the feature to study misinformation on the platform rather than review the user-identified tweets for legitimacy or respond to the reporting user with updates. Currently, Twitter only fact-checks tweets on elections, COVID-19 and other “select categories.” Continue reading Twitter to Study Misinformation by Letting Users Flag Tweets
By
Debra KaufmanAugust 18, 2021
Twitter has selected startup founder and cryptocurrency developer Jay Graber to head up its open-source project Bluesky. Although Twitter funds Bluesky, it will operate independently of the social giant. Twitter chief executive Jack Dorsey stated that Bluesky is his “biggest focus right now,” and Graber explained that she is “excited to take on this role and build the future of social media.” Dorsey established Bluesky to create protocol technology that would break down the boundaries between various social media services. Continue reading Twitter Chooses Crypto Developer to Lead Its Bluesky Project