The five-year truce between Google and Microsoft has broken down. Sources say that neither company is interested in renewing the former alliance. Microsoft wants marketers to have equal access to search engines when they build campaigns with Google technology, but Google believes that, in fact, Microsoft sees it as a threat to Microsoft’s Azure cloud computing and Office productivity businesses. Both companies are now “handing ammo” against each other to regulators, a strategy that might backfire on both of them. Continue reading Google and Microsoft End Truce as Ad Tech Battle Heats Up

Space Exploration Technologies Corporation (SpaceX) has already launched 1,500+ satellites for Elon Musk’s broadband Internet network Starlink that is currently available in about a dozen countries. According to Musk, who spoke at the Mobile World Congress this week, Starlink will be beaming Internet everywhere in the world except polar regions by August. He added that Starlink should have about 500,000 users within the next 12 months and that SpaceX will have invested between $5 billion and $10 billion before cash flow becomes positive. Continue reading SpaceX Starlink Internet Slated to Go Live Globally in August

U.S. District Court for the District of Columbia judge James Boasberg dismissed antitrust lawsuits against social media giant Facebook brought by the Federal Trade Commission and 48 states. The judge said the states waited too long to bring up a case on deals made in 2012 and 2014 and that prosecutors failed to prove that Facebook holds a monopoly over social networking. The FTC can bring the case back in 30 days but the judge said it would require a lot more detail. Facebook’s stock rose 4.2 percent in the wake of the news. Continue reading Court Dismisses FTC, States Antitrust Suit Against Facebook

The European Union has launched a formal antitrust investigation into Alphabet’s Google, after the European Commission, its main antitrust enforcer, probed the issue informally since at least 2019. The formal investigation will examine numerous allegedly anticompetitive practices involving how the tech giant brokers ads and shares user data with advertisers across websites and mobile apps. In addition to reviewing issues covered by U.S. states, such as Google favoring its own ad-buying tools, the probe will cover new territory. Continue reading European Union to Conduct Antitrust Investigation of Google

By 2022, Google plans to block cookies on its Chrome browser, used by about 70 percent of global desktop computer owners, instead offering a solution that will protect privacy and still target ads. Even as privacy advocates find flaws in Google’s idea, advertising technology companies are joining forces to create tracking tools based on email addresses. Amazon has responded by blocking Chrome from collecting data on which users go to its websites. Politicians from around the world say Google’s move could hurt its rivals. Continue reading Google’s Solution to Replace Cookies Under Review at W3C

Global research firm Nielsen has unveiled The Gauge, a new metric for measuring monthly total TV and streaming audiences. The company revealed that, in May 2021, 64 percent of the time U.S. viewers watched content via network and cable TV and 26 percent of the time watched via streaming services. Another 9 percent of the time, they used their TV screens for content recorded on DVRs or playing video games. Nielsen added that streaming was at 20 percent last year and 14 percent in 2019 and that its share could go up to 33 percent by the end of 2021. Continue reading Nielsen Unveils The Gauge, a Metric for Streaming Platforms

Music streaming service Spotify launched its live audio app, Greenroom, for iOS and Android. Built on Locker Room — the app focused on sports content created by Betty Labs and acquired by Spotify in March — the Greenroom app is similar to Clubhouse in that it allows users to host live conversations about music, sports and other topics. Branded with Spotify colors and a new logo, Greenroom features native recordings, which can be distributed as podcasts. Although users can sign in with Spotify credentials, it is not required to use the app. Continue reading Spotify Introduces Live Audio App and Plans Its Creator Fund

Google’s YouTube announced that its masthead — which appears at the top of its app and website — will no longer run ads related to alcohol, gambling, “prescription drug terms” or politics. Gambling includes sports betting and casino games, and politics references ads that endorse political candidates. According to Google, the move is aimed to “lead to a better experience for users.” The masthead is a very visible rectangle across the top of YouTube’s homepage and is usually the platform’s most expensive and desirable ad unit. Continue reading YouTube Bans Alcohol, Gambling, Politics from Masthead Ads

President Biden revoked former President Trump’s executive order banning social-networking services TikTok and WeChat — developed by Chinese companies ByteDance and Tencent Holdings, respectively — but didn’t let Chinese companies off the hook. Instead, he replaced the previous order with another that establishes a broader review of the potential security risks found in numerous foreign-controlled apps. Biden officials said the new order would create “clear intelligible criteria” to evaluate those risks. Trump’s executive order was immediately challenged in court, and Biden’s move, said analysts, is intended to withstand such a test. Continue reading Biden Introduces Broader Review of Foreign-Controlled Apps

The European Commission, the executive branch of the European Union, announced a proposal yesterday to create a European Digital Identity system that would “be available to all EU citizens, residents and businesses in the EU.” The goal is to enable citizens who are interested “to prove their identity and share electronic documents from their European Digital Identity wallets with the click of a button on their phone.” In addition, these citizens would “be able to access online services with their national digital identification,” that would be recognized throughout European Union’s Member States. Continue reading European Union Plans Framework for Secure Digital Identities

Amazon founder Jeff Bezos will officially leave his position as chief executive on July 5, and Amazon Web Services chief executive Andy Jassy will take over the Amazon CEO position. The departure of Bezos was originally announced in a February earnings report but a specific date was not revealed. Bezos said July 5 is “sentimental” because it was the date Amazon was incorporated in 1994. Bezos will become executive chair, focusing his attention on “new products and early initiatives.” He said he expects Jassy to be “an outstanding leader.” Continue reading Amazon Founder Jeff Bezos Will Step Down as CEO on July 5

Russia’s Internet regulator, Roskomnadzor (Federal Service for Supervision of Communications, Information Technology and Mass Media), has increased demands that Facebook, Google and Twitter remove “illegal” content and restore blocked pro-Kremlin content or face restrictions. Since anti-Kremlin protesters used the platforms more recently, Roskomnadzor has upped the frequency of its demands. This week it told Google to block “thousands of pieces of illegal content” or risk throttling. A Russian court also fined Google six million rubles ($81,000) for not removing another piece of content. Continue reading Russia Amps Up Demands, Threatens to Throttle Social Media

Google is making its first moves to adopt the Federated Learning of Cohorts (FLoC) tracking system by 2022. FLoC allows advertisers to target ads without exposing individuals’ personal data but, instead, groups people by similar interests, such as football fans, retired travelers or truck drivers. Google group product manager, user trust and privacy Chetna Bindra explained that, “this approach effectively hides individuals ‘in the crowd’ and uses on-device processing to keep a person’s web history private on the browser.” Continue reading Google Plans to Swap Cookies for Another Targeted Ad Tech

The Facebook and Instagram accounts of Donald Trump will remain indefinitely suspended. Facebook’s independent Oversight Board, launched in October 2020, ruled this morning to uphold the social media giant’s January decision to suspend the accounts of then-President Trump in the wake of the U.S. Capitol insurrection. However, suggesting that an indefinite suspension “was not appropriate,” the Board “insists” that Facebook review the matter within six months, “to determine and justify a proportionate response that is consistent with the rules that are applied to other users of its platform.” Continue reading Facebook Oversight Board Upholds Ban on Trump Accounts

Google’s YouTube infrastructure team has built a Video (trans)Coding Unit (VCU) to streamline the transcoding of videos into the many versions required for a bandwidth-efficient and profitable website. Google software engineer Jeff Calow said the Argos chip offers “up to 20-33x improvements in compute efficiency compared to our previous optimized system, which was running software on traditional servers.” The VCU package is a full-length PCI-E card with two Argos ASIC chips under an aluminum heat sink. Continue reading New Google Chip Streamlines Video Transcoding on YouTube