Recent reports from influencer marketing services indicate that brands and marketers are concerned with the growing costs of working with social influencers. According to a Mediakix survey, more than one-third of marketers in the U.S. explained that the rising cost in this space has become a significant challenge to marketing. A report from Klear points out that nano-influencers on YouTube (with 500 to 5,000 followers) earn an average of $315 per video, and power-influencers (with 30,000 to 500,000 followers) charge an average of $782 per video. Continue reading Costs of Teaming with Social Media Influencers on the Rise

Despite analysts’ forecast of a slowdown and the threat of regulations, Google parent Alphabet posted strong earnings, with reported revenue of $38.9 billion, up 19 percent over the same period last year, and $9.2 billion in profits. The tech company’s continued dominance in search is foundational to its robust financial health. Announcement of the strong results, after a worrisome first quarter, caused Alphabet’s stock to rise 9 percent in after-hours trading. Google is expected to profit from advertising in Maps, YouTube and other areas. Continue reading Led by Search Dominance, Google Posts Strong Earnings

The impact of social media and the Internet on today’s political arena is undeniable, but how will the emerging world of deep fakes, virtual influencers and augmented technologies tip the scales in 2020? During an AWE Nite LA meetup this week at the Phase Two co-working space in Los Angeles, the ETC’s Phil Lelyveld moderated a panel on the impact of emerging technologies on the 2020 presidential election. Panelists included machine learning expert Stanley Bishop, journalism professor Robert Hernandez, filmmaker and Artie founder Armando Kirwin, and bot creator Sally Slade. Continue reading AWE Nite LA: Immersive Technologies & the 2020 Election

Adware is the flavor of malware that the ordinary person is most likely to encounter on a smartphone or browser. Aimed at generating profits, adware sneaks ads into apps and browsers, with advertisers paying developers based on the number of people who load them. The smartphone is the ideal environment for this version of malware, via apps sold in Apple’s App Store or Google Play Store. Ad malware largely goes unnoticed because its main impact (besides relentlessly serving ads) is to slow down the device. Continue reading Why Adware Is the Most Intrusive Malware on Our Devices

FCC chair Ajit Pai has put forth a plan to prevent cities and towns from regulating Internet access via their authority over cable TV networks and limit how much cities can charge cable companies. The cable industry has long lobbied for these changes; Pai’s proposal will come to a vote at the FCC on August 1. Pai’s proposal states that “some states and localities” are collecting fees and imposing requirements not “explicitly allowed” by Title VI, the cable regulation section Congress added to the Cable Act of 1984. Continue reading FCC Proposal Restricts Local Regulation of Cable Networks

Social networks, dating services, photo websites and surveillance cameras are just some of the sources of a growing number of databases compiling people’s faces. According to privacy advocates, Microsoft and Stanford University are among the many groups gathering images, with one such repository holding two million images. All these photos will be used to allow neural networks to build pattern recognition, in the quest to create cutting edge facial recognition platforms. Some companies have collected images for 10+ years. Continue reading Privacy Concerns Grow Over Facial Recognition Data Sets

Up until now, massive conglomerates have dominated robotics, but that’s about to change, as the cost of hardware production plunges (due to globalization) and computing and cloud solutions become cheaper, more powerful and easy to ramp up. That’s given rise to Robotics-as-a-Service (RaaS) solutions, in which vertical-specific hardware and software are bundled and sold in monthly subscription packages. At the same time, California enacted a new law that would require a bot to reveal its “artificial identity.” Continue reading Robotics-as-a-Service Rises, California Puts Limits on Bots

Broadband Internet providers gather masses of data on consumer behavior but thus far have been slow to use that data for targeted advertising. However, as cable and telecom companies feel the negative impact of cord-cutting, they are beginning to look to their broadband units to make up the shortfall. AT&T and Google Fiber already mine customer data, but Altice USA, Comcast, Charter Communications and Verizon Communications have been reluctant to either gather or use personal data, for fear of customer pushback. Continue reading Internet Providers Positioned to Mine Data for Targeted Ads

Twitter announced that it plans to hide messages that are posted by politicians who violate the company’s abuse or harassment policies. Such tweets will be hidden behind a warning label, but will not be removed from the service, since Twitter still considers them a matter of public interest. The notices will inform readers if a tweet violates rules regarding harassment or violent threats, and then readers will have the option of clicking through to access the questionable message. The move could complicate the current debate over political bias on Twitter in addition to the balance other social platforms are struggling with between free speech and offensive content. Continue reading Twitter Will Warn Users of Politicians’ Inappropriate Tweets

Marking a world first, social giant Facebook has agreed to turn over data of French users who are suspected of hate speech on the popular platform. Cédric O, state secretary for the digital economy of France, who has been influential in shaping French President Emmanuel Macron’s perspective on Big Tech, made the announcement yesterday. The Facebook decision follows a number of successive meetings between President Macron and Facebook CEO Mark Zuckerberg. It has been reported that Macron is actively interested in regulating hate speech worldwide and taking control of false information online. Continue reading Facebook Agrees to Hand Over User Data to French Judges

Netflix announced yesterday that “Murder Mystery,” starring Adam Sandler and Jennifer Aniston, was viewed by nearly 30.9 million households in the film’s first three days of availability, setting a new opening weekend record for a Netflix original. According to the company, 13,374,914 accounts in North America streamed the new film, while 17,494,949 worldwide accounts represented the additional viewing figures. Netflix says it only counted views if members watched at least 70 percent of the film. Netflix inked a four-picture deal with Sandler’s Happy Madison Productions in 2015, and renewed for another four movies two years later. Continue reading Latest Sandler Film Sets New Viewership Record for Netflix

Amazon-owned IMDb — the popular online database featuring information related to movies, television and video games — is rebranding its recently launched Freedive video service as IMDb TV. Thanks to new deals with MGM, Sony Pictures Entertainment and Warner Bros., the ad-supported VOD service will add thousands of new titles in the upcoming months, essentially tripling the number of TV shows and movies available to U.S. viewers for free. The company also plans to expand its audience with a European launch later this year. Continue reading IMDb Rebrands Its New AVOD Service and Triples Content

At Code Conference 2019 in Scottsdale, Arizona, Bond Capital general partner Mary Meeker delivered her annual, highly anticipated Internet Trends Report. The 333-page slideshow looked at trends from the growth of Internet ad spending to digital delivery services in Latin America. One eye-opening fact she reported is that about 51 percent of the world, equaling 3.8 billion people, used the Internet in 2018, up from 49 percent (3.6 billion) the previous year. Smartphone sales are slowing since so many people likely to be online already are. Continue reading Bond’s Meeker Predicts Our Digital Future in Annual Report

AT&T’s ad unit Xandr has launched its ad-buying platform that offers exclusive access to AT&T’s customer data and assists companies in purchasing ad space across formats including mobile and streaming video. The platform, called Xandr Invest, will let advertisers buy ads on AT&T properties such as CNN, TBS and TNT, and will serve as the only ad-buying platform for Xandr’s Community marketplace that also features curated content from publishers such as Philo, Tubi and Vice. AT&T will compete in advertising with Google and Facebook, which combined represented almost 60 percent of the Internet ad market last year, according to PwC. Continue reading AT&T Rolls Out Its Ad-Buying Service for Premium Content

The federal government is listening to complaints about how the major digital platforms exploit their size and the paucity of regulations — and companies are lining up to tell their tales of woe. Yelp public policy chief Luther Lowe says firms that once quietly grumbled are now talking to the Department of Justice about anti-competitive behavior by the big tech companies, all of which vigorously deny the accusations. Two Instagram executives stated that, although some would like to break up social giant Facebook, that won’t help the problem. Continue reading Companies Complain to Justice Department About Big Tech