By
Rob ScottJune 18, 2019
Amazon-owned IMDb — the popular online database featuring information related to movies, television and video games — is rebranding its recently launched Freedive video service as IMDb TV. Thanks to new deals with MGM, Sony Pictures Entertainment and Warner Bros., the ad-supported VOD service will add thousands of new titles in the upcoming months, essentially tripling the number of TV shows and movies available to U.S. viewers for free. The company also plans to expand its audience with a European launch later this year. Continue reading IMDb Rebrands Its New AVOD Service and Triples Content
By
Debra KaufmanJune 13, 2019
At Code Conference 2019 in Scottsdale, Arizona, Bond Capital general partner Mary Meeker delivered her annual, highly anticipated Internet Trends Report. The 333-page slideshow looked at trends from the growth of Internet ad spending to digital delivery services in Latin America. One eye-opening fact she reported is that about 51 percent of the world, equaling 3.8 billion people, used the Internet in 2018, up from 49 percent (3.6 billion) the previous year. Smartphone sales are slowing since so many people likely to be online already are. Continue reading Bond’s Meeker Predicts Our Digital Future in Annual Report
By
Rob ScottJune 13, 2019
AT&T’s ad unit Xandr has launched its ad-buying platform that offers exclusive access to AT&T’s customer data and assists companies in purchasing ad space across formats including mobile and streaming video. The platform, called Xandr Invest, will let advertisers buy ads on AT&T properties such as CNN, TBS and TNT, and will serve as the only ad-buying platform for Xandr’s Community marketplace that also features curated content from publishers such as Philo, Tubi and Vice. AT&T will compete in advertising with Google and Facebook, which combined represented almost 60 percent of the Internet ad market last year, according to PwC. Continue reading AT&T Rolls Out Its Ad-Buying Service for Premium Content
By
Debra KaufmanJune 12, 2019
The federal government is listening to complaints about how the major digital platforms exploit their size and the paucity of regulations — and companies are lining up to tell their tales of woe. Yelp public policy chief Luther Lowe says firms that once quietly grumbled are now talking to the Department of Justice about anti-competitive behavior by the big tech companies, all of which vigorously deny the accusations. Two Instagram executives stated that, although some would like to break up social giant Facebook, that won’t help the problem. Continue reading Companies Complain to Justice Department About Big Tech
Facebook-owned photo- and video-sharing app Instagram announced yesterday that it plans a change to its advertising strategy that involves more sponsored ads from social influencers. Instagram will offer brands the ability to promote creators’ branded content in users’ feeds, regardless of whether or not those users follow the influencers creating the content. The move could be lucrative for popular influencers who generate revenue promoting products and services, but may prove frustrating to average users who will subsequently see more unwanted ads in their feeds. Continue reading Instagram Plans to Introduce More Ads From its Influencers
By
Debra KaufmanJune 4, 2019
Determining the impact of screen time isn’t easy. It’s almost impossible to put together a “control group” of people living non-digital lives, and there are no baselines for such factors as “average daily Facebook usage.” Stanford University professor of communication Byron Reeves, in a paper in Human-Computer Interaction, suggested a new approach that eschews the term “screen time” as hopelessly ambiguous. Instead, he argued, scientists should analyze what people are watching — but this data doesn’t exist. Continue reading Researchers Advocate for Deeper Analysis of Online Habits
By
Debra KaufmanJune 3, 2019
Google has doubled-down on a change made in January to Manifest V3, Chrome’s extensions system, that would prevent the effective functioning of current ad blockers. Despite backlash to the change by extension developers and power users, the company said that only enterprise users will be able to continue to use such ad blocking software. Manifest V3 includes other changes, such as a tweaking of the permissions system. Now, all extensions must use the “minimum set of permissions necessary” when requesting access to data. Continue reading In Google Tweak, Only Enterprise Customers Can Block Ads
By
Debra KaufmanMay 29, 2019
The nonprofit Cyber Threat Alliance (CTA) has organized its members, which includes some big tech companies such as Cisco, McAfee, Palo Alto Networks and Symantec, to share knowledge about software bugs and hacking threats, to alert their customers and limit the damage. To do so, the companies have decided to put cybersecurity ahead of the competition. Dubbed “early sharing,” the strategy goes into action as government-linked groups in China, Iran, North Korea and Russia run devastating hacking campaigns. Continue reading Cyber Threat Alliance’s Early Sharing Aims to Stop Hackers
New York-based cable provider Altice USA is planning to compete in the crowded wireless market by launching a new mobile service that offers consumers unlimited data at a $20-$30 monthly price point per phone, according to individuals familiar with the plans. Employees will test the new service, likely to be named Altice Mobile, in the coming weeks, with plans for a summer launch. The company will be joining cable rivals Charter and Comcast in offering wireless deals to subscribers. Cable providers are hoping that offering wireless service will discourage their customers from cord-cutting. Continue reading Cable Providers Hope Wireless Deals Will Curb Cord-Cutting
By
Debra KaufmanMay 28, 2019
In Q1 2019, Facebook removed 2.2 billion fake accounts from its popular social platform. That compares to 583 million fake accounts the company deleted in Q1 2018; in Q4 that year, it removed “just more” than 1 billion. Facebook said that “the vast majority” is removed within minutes of being created, so they do not count in its monthly/daily active user metrics. In its biannual report, Facebook also said its automated detection software used to delete “illicit content” was improving, removing more than half of the targeted speech. Continue reading Facebook Removes More Fake Accounts and Hate Speech
By
Debra KaufmanMay 28, 2019
Google is using artificial intelligence software to remove misleading and objectionable videos from YouTube’s homepage and the app’s home screen. The software reportedly is able to analyze massive amounts of video footage, pick out the offending clips and blocks them — all without human assistance. Sources state the software, whose internal name is “trashy video classifier,” was first tested in 2015 but was widely deployed in 2017 after a series of inappropriate videos aimed at children were posted to the popular video-sharing platform. Continue reading Google Uses AI Classifier to Sanitize YouTube Home Page
Instagram launched IGTV last year with plans to exclusively offer long-form vertical videos for mobile devices. Landscape video uploads would not be included. However, enthusiasm on the part of video creators failed to gain traction, and now IGTV is changing its vertical video policy. As of last week, users can upload horizontal landscape videos that can easily be viewed full-screen by turning a mobile device on its side. “Ultimately, our vision is to make IGTV a destination for great content no matter how it’s shot so creators can express themselves how they want,” the company explained. Continue reading IGTV Shifts Model From Exclusively Offering Vertical Video
By
Emily WilsonMay 22, 2019
Etsy, the online crafts marketplace, boasts more than 60 million unique items and is using Google’s machine learning technology to help boost sales. Because more than 80 percent of its search-based purchases come from the first page of results, it is crucial to provide relevant items on that page. With that in mind, Etsy started a move to Google Cloud in 2017, motivated by the platform’s artificial intelligence capabilities. About three-fourths done with the migration, it’s already seen $260 million in incremental gross sales.
Continue reading Etsy Turns to Google Cloud to Improve Search, Boost Sales
By
Emily WilsonMay 20, 2019
Facing new threats from video game rivals, Microsoft and Sony announced something that some might find surprising: they’re teaming up to work on cloud and game-streaming technologies together. Through the partnership, Sony will consider using Microsoft’s Azure cloud service for streaming its game content, acknowledging the need for a strong cloud solution for game makers. There’s also room within the agreement for a potential collaboration involving Microsoft’s artificial intelligence and Sony’s image sensor clips.
Continue reading Microsoft, Sony Announce Partnership for Gaming Services
By
Debra KaufmanMay 17, 2019
Last year, Microsoft described the idea of a “self-sovereign digital identity,” and has now introduced a project that would shift login credentials to blockchain. With this model, users — not Microsoft — would be responsible for their own digital identities and the portable credentials would, in principle, allow access to numerous applications. Advocates of blockchain champion the concept as more private, preventing anyone from following the user’s activity on the Internet and limiting the opportunity for hacks. Continue reading Microsoft Debuts Project to Adopt Blockchain for Digital IDs