California Passes Security Bill to Regulate Connected Devices

The California State Legislature recently passed a bill called “Information Privacy: Connected Devices” that creates regulations for IoT devices sold in the United States. SB-327, which applies to all devices that connect to the Internet and include an Internet Protocol or Bluetooth address, would require that security audits be conducted on components purchased overseas. The bill is the first of its kind in the U.S. and has been forwarded to Governor Jerry Brown for his signature. While some have criticized the bill for not being specific or thorough enough, it could place pressure on manufacturers to offer better device-level protection against cyberattacks. Continue reading California Passes Security Bill to Regulate Connected Devices

Nielsen Updates its Social Ratings to Measure Owned Content

Nielsen’s Social Content Ratings service — which measures the impact of television programming across social platforms Facebook, Instagram and Twitter — has been updated to include Owned Content Performance for helping television networks better understand social impact and optimize social strategies. During August, Nielsen examined more than 142,000 TV-related posts and tweets from accounts owned by or affiliated with networks, programs and talent handles, and discovered that images and video outperformed text in terms of engagement. Continue reading Nielsen Updates its Social Ratings to Measure Owned Content

FTC Ponders New Antitrust, Consumer Protection Regulations

The Federal Trade Commission has begun a series of 15 to 20 hearings scheduled over the next few months to address whether companies based on new technologies should spur changes in its competition and consumer protection policies. FTC chair Joseph Simmons noted that the “broad antitrust consensus” in existence for 25 years is now being challenged, and that he will approach the topic with an open mind. The Justice Department may also start investigations into whether Google and other social media sites are biased against conservative voices. Continue reading FTC Ponders New Antitrust, Consumer Protection Regulations

Zuckerberg Details Facebook’s Steps Against Election Attacks

Facebook chief executive Mark Zuckerberg published a 3,300-word blog post listing steps the company has taken to make the platform safer from election interference. He said that, although the company wasn’t prepared in 2016, it has developed “sophisticated systems” and that it is “better prepared for these kinds of attacks” in worldwide elections. The company is facing its first test in Brazil’s upcoming presidential election. Zuckerberg said he will also publish in-depth reports on how the company is facing its challenges. Continue reading Zuckerberg Details Facebook’s Steps Against Election Attacks

Two Industry Trade Groups Issue Proposals for Data Privacy

As Congress considers how to regulate technology companies’ handling of personal data, the Internet Association, whose members include Google and Facebook, and BSA/The Software Alliance, which represents Microsoft and Oracle, issued their own proposals. Among the six principles that the Internet Association endorsed is data portability, which allows consumers to take their personal information from one service to another that provides a similar service. BSA/The Software Alliance issued a 10-point framework. Continue reading Two Industry Trade Groups Issue Proposals for Data Privacy

European Parliament Advances Copyright Bill Despite Critics

The European Parliament adopted a draft copyright bill to require tech platforms to pay more for music and news produced by media companies. If the law passes, EU countries will have two years to comply. Tech companies continue to fight against the bill’s final adoption; EDiMA, a trade group representing Amazon, Apple, Facebook and Google among others, stated that the EU “decided to support the filtering of the Internet to the benefit of big businesses in the music and publishing industries despite huge public outcry.” Continue reading European Parliament Advances Copyright Bill Despite Critics

Our Stories: Snapchat Turns to Publishers to Boost Revenue

In an effort to grow its stalled user base and generate more revenue, Snap Inc. announced it will encourage 20 publishing partners such as CNN, Cosmopolitan, NBC News and Viacom to create curated collections of user posts called Our Stories. Each collection of snaps will center on a specific event and will be made available via Snapchat’s Discover section. Snap has been generating revenue through ad sales by curating Our Stories for events such as concerts, awards shows and sports. While these have been curated by Snapchat employees, Snap is now asking media companies to build the collections. Continue reading Our Stories: Snapchat Turns to Publishers to Boost Revenue

Verizon Plans to Debut 5G Services in Four Cities Next Month

On October 1, Verizon Communications will roll out a 5G package to residential customers in four cities: Houston, Indianapolis, Los Angeles and Sacramento. Signups for the service begin this week. The new 5G service relies on millimeter waves, higher-frequency spectrum that can carry more data but can’t travel as far or penetrate many hard materials. Verizon’s new chief executive Hans Vestberg pointed to 5G’s network reliability, low latency, energy efficiency, service deployment time and speedier connection to the Internet. Continue reading Verizon Plans to Debut 5G Services in Four Cities Next Month

Facebook Boosts Instant Experience Ads, Updates Ad Metrics

Facebook is rebranded its mobile Canvas ads as full-screen, rich media Instant Experience ads, saying it will offer “new ways for businesses to understand their customer’s progression from seeing an Instant Experience to completing a purchase.” Instant Experience ads come with an Instant Form template making it easy for a visitor engaged with the ad to submit contact information. Other existing templates include Instant Storefront, Instant Lookbook, Instant Customer Acquisition and Instant Storytelling. Continue reading Facebook Boosts Instant Experience Ads, Updates Ad Metrics

Amazon Grows its Ad Business With Sponsored Product Ads

To grow its advertising business, Amazon is now more aggressive with sponsored product ads, first launched in 2012. A product search will first show sponsored ads, taking up the whole screen above the fold (everything seen before the user scrolls) or, in the case of a mobile phone, the entire first screen. Those sponsored ads are followed by an ad for Amazon’s 365 Everyday Value brand, part of its Whole Foods purchase. The user has to scroll down halfway on the next browser page to find organic search results. Continue reading Amazon Grows its Ad Business With Sponsored Product Ads

Facebook and Twitter Execs Answer Questions on Capitol Hill

In Washington DC, as Facebook chief operating officer Sheryl Sandberg and Twitter chief executive Jack Dorsey were concluding testimony on efforts to repel foreign interference ahead of the midterm elections, Attorney General Jeff Sessions dropped a bombshell. He stated plans to convene state attorneys general on September 25 to look at what the Justice Department said is the intentional “stifling [of] the free exchange of ideas on their platforms.” Google, which had been invited to testify, did not send a representative. Continue reading Facebook and Twitter Execs Answer Questions on Capitol Hill

Sanders’ Proposed Tax Bill Aimed at Amazon and Jeff Bezos

Sen. Bernie Sanders (I-Vermont) introduced a bill to tax big companies whose employees need federal benefits to stay afloat. In doing so, he targeted Amazon founder/chief executive Jeff Bezos, who, said Sanders, “could play a profound role” by ensuring his employees earn a living wage. “This would not only improve lives for thousands of people at Amazon; it would send a message to every corporation in America that that’s where we should be going as a nation,” said the senator, whose bill is co-sponsored by Rep. Ro Khanna (D-California). Continue reading Sanders’ Proposed Tax Bill Aimed at Amazon and Jeff Bezos

HPA Tech Retreat: Call for Proposals and Roundtable Topics

The Hollywood Professional Association (HPA) just called for proposals for the 2019 HPA Tech Retreat, which will take place February 11–15 at the JW Marriott Desert Springs Resort & Spa in Palm Desert, California. Proposals submitted during this process make up the main portion of the conference, which focuses on the intersection of creative media and technology. The HPA Tech Retreat is made up of the Tech Retreat Extra (TR-X), the Supersession, breakfast roundtables, an Innovation Zone, and the main conference. Continue reading HPA Tech Retreat: Call for Proposals and Roundtable Topics

Instagram Eyes E-Commerce With Standalone Shopping App

Facebook’s photo- and video-sharing service Instagram is reportedly developing a standalone app designed specifically for shopping. The app, possibly to be named IG Shopping, is expected to help users browse products from merchants and businesses and then make purchases directly within the app. The Verge initially broke the news based on information from sources familiar with the matter, but Instagram has yet to confirm the app or a potential launch date. According to Facebook COO Sheryl Sandberg, over 25 million businesses presently have Instagram accounts, 2 million of which are advertisers. Continue reading Instagram Eyes E-Commerce With Standalone Shopping App

EU Will Require Streaming Services to Feature Local Content

The EU’s European Commission announced its plans to make Netflix, Amazon and other streaming services operating within the European Union to dedicate at least 30 percent of their catalogs to content produced locally. A final vote approving the new law, described as “a mere formality” by Roberto Viola of the European Commission, is expected in December. The European Union plans to publish a report that details the percentages of European projects that are tied to multiple streaming platforms. Netflix is reportedly already close to the 30 percent quota. Continue reading EU Will Require Streaming Services to Feature Local Content