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Debra KaufmanSeptember 13, 2018
On October 1, Verizon Communications will roll out a 5G package to residential customers in four cities: Houston, Indianapolis, Los Angeles and Sacramento. Signups for the service begin this week. The new 5G service relies on millimeter waves, higher-frequency spectrum that can carry more data but can’t travel as far or penetrate many hard materials. Verizon’s new chief executive Hans Vestberg pointed to 5G’s network reliability, low latency, energy efficiency, service deployment time and speedier connection to the Internet. Continue reading Verizon Plans to Debut 5G Services in Four Cities Next Month
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Debra KaufmanSeptember 12, 2018
Facebook is rebranded its mobile Canvas ads as full-screen, rich media Instant Experience ads, saying it will offer “new ways for businesses to understand their customer’s progression from seeing an Instant Experience to completing a purchase.” Instant Experience ads come with an Instant Form template making it easy for a visitor engaged with the ad to submit contact information. Other existing templates include Instant Storefront, Instant Lookbook, Instant Customer Acquisition and Instant Storytelling. Continue reading Facebook Boosts Instant Experience Ads, Updates Ad Metrics
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Debra KaufmanSeptember 12, 2018
To grow its advertising business, Amazon is now more aggressive with sponsored product ads, first launched in 2012. A product search will first show sponsored ads, taking up the whole screen above the fold (everything seen before the user scrolls) or, in the case of a mobile phone, the entire first screen. Those sponsored ads are followed by an ad for Amazon’s 365 Everyday Value brand, part of its Whole Foods purchase. The user has to scroll down halfway on the next browser page to find organic search results. Continue reading Amazon Grows its Ad Business With Sponsored Product Ads
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Debra KaufmanSeptember 7, 2018
In Washington DC, as Facebook chief operating officer Sheryl Sandberg and Twitter chief executive Jack Dorsey were concluding testimony on efforts to repel foreign interference ahead of the midterm elections, Attorney General Jeff Sessions dropped a bombshell. He stated plans to convene state attorneys general on September 25 to look at what the Justice Department said is the intentional “stifling [of] the free exchange of ideas on their platforms.” Google, which had been invited to testify, did not send a representative. Continue reading Facebook and Twitter Execs Answer Questions on Capitol Hill
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Debra KaufmanSeptember 7, 2018
Sen. Bernie Sanders (I-Vermont) introduced a bill to tax big companies whose employees need federal benefits to stay afloat. In doing so, he targeted Amazon founder/chief executive Jeff Bezos, who, said Sanders, “could play a profound role” by ensuring his employees earn a living wage. “This would not only improve lives for thousands of people at Amazon; it would send a message to every corporation in America that that’s where we should be going as a nation,” said the senator, whose bill is co-sponsored by Rep. Ro Khanna (D-California). Continue reading Sanders’ Proposed Tax Bill Aimed at Amazon and Jeff Bezos
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Debra KaufmanSeptember 7, 2018
The Hollywood Professional Association (HPA) just called for proposals for the 2019 HPA Tech Retreat, which will take place February 11–15 at the JW Marriott Desert Springs Resort & Spa in Palm Desert, California. Proposals submitted during this process make up the main portion of the conference, which focuses on the intersection of creative media and technology. The HPA Tech Retreat is made up of the Tech Retreat Extra (TR-X), the Supersession, breakfast roundtables, an Innovation Zone, and the main conference. Continue reading HPA Tech Retreat: Call for Proposals and Roundtable Topics
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Rob ScottSeptember 7, 2018
Facebook’s photo- and video-sharing service Instagram is reportedly developing a standalone app designed specifically for shopping. The app, possibly to be named IG Shopping, is expected to help users browse products from merchants and businesses and then make purchases directly within the app. The Verge initially broke the news based on information from sources familiar with the matter, but Instagram has yet to confirm the app or a potential launch date. According to Facebook COO Sheryl Sandberg, over 25 million businesses presently have Instagram accounts, 2 million of which are advertisers. Continue reading Instagram Eyes E-Commerce With Standalone Shopping App
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Rob ScottSeptember 6, 2018
The EU’s European Commission announced its plans to make Netflix, Amazon and other streaming services operating within the European Union to dedicate at least 30 percent of their catalogs to content produced locally. A final vote approving the new law, described as “a mere formality” by Roberto Viola of the European Commission, is expected in December. The European Union plans to publish a report that details the percentages of European projects that are tied to multiple streaming platforms. Netflix is reportedly already close to the 30 percent quota. Continue reading EU Will Require Streaming Services to Feature Local Content
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Debra KaufmanSeptember 6, 2018
Amazon’s shares rose to $2,050.50 on Tuesday, pushing the company’s value to over $1 trillion, making it the second U.S. firm to reach that pinnacle since Apple did so early last month. By the end of the day, shares fell to $2,039.51, below the $1 trillion mark. Amazon, which employs more than 550,000 people, generates more than $178 billion in annual revenue and captures 49 cents from every dollar spent on e-commerce. To continue its growth, Amazon is now offering its local Indian website and apps available in Hindi. Continue reading Amazon Briefly Worth $1 Trillion, Targets India With Hindi Site
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Debra KaufmanSeptember 5, 2018
Senate Intelligence Committee hearings will begin today to examine a host of issues regarding big technology firms, including Facebook, Twitter and Google, and weigh whether the issues might be addressed by legislative or executive actions. Those companies already stand accused of not controlling the use of their platforms to disseminate misinformation and, in general, not taking enough responsibility for content. Meanwhile, conservatives accuse the platforms of bias in policing content. Continue reading Senate Intelligence Committee to Question Tech Execs Today
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Debra KaufmanSeptember 5, 2018
Some Indian leaders are resisting the dominance of U.S. Internet platforms and services such as Facebook’s WhatsApp, Google’s Android mobile operating system and Amazon’s e-commerce business, calling it a form of colonialism and vowing to regulate these foreign companies, especially regarding what they do with users’ personal data and how they might undercut prices offered by local businesses. India’s smartphone market, second largest in the world, is dominated by offerings from China, Taiwan and South Korea. Continue reading India Concerned Over Dominance of U.S. Internet Companies
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Debra KaufmanSeptember 4, 2018
Mozilla announced that future versions of its Firefox browser will automatically block tracking codes placed by advertisers, third parties or any other company that is not the website publisher. Also blocked will be trackers that take too long to load. Best of all for users, they will not have to download or install new software or change settings to enjoy this increased privacy. According to Mozilla, the new feature is already being tested and will be included in a Firefox version later in 2018. Continue reading Mozilla’s Upgraded Firefox to Block Tracking Codes by Default
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Rob ScottSeptember 4, 2018
According to the latest eMarketer projections, the number of Facebook users in the United States will increase by only 0.9 percent this year to a total of 169.5 million. While the platform’s growth has leveled in the U.S., it remains the top social network among millennials, Generation X and baby boomers. However, interest in Facebook among U.S. teens continues to decline. Snapchat surpassed Facebook among teens in 2016 — and eMarketer predicts that Snapchat will attract 1.2 million new users ages 12 to 17 by 2022, while Facebook will lose 2.2 million teens during the same time frame. Continue reading Facebook Remains Popular Among U.S. Groups Except Teens
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Rob ScottAugust 29, 2018
In an effort to make its Tomatometer ranking of movies and TV shows even stronger, popular review aggregation service Rotten Tomatoes made a move this week to add more female and minority reviewers. By revising its criteria for new critics, the service aims to include a wider range of voices, including those from the increasing number of reviewers gaining audiences via podcasts and YouTube. In order to be more inclusive, Rotten Tomatoes has adjusted its requirements that have thus far been based largely on employment duration and scale of publishing. As a result of the changes, 200 new critics were added to the site yesterday. Continue reading Rotten Tomatoes Diversifies Critic Pool to Strengthen Service
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Debra KaufmanAugust 24, 2018
Facebook has suspended 400 apps, about double the number it previously said it removed due to “concerns around the developers who built them or how the information people chose to share with the app may have been used.” The company is now investigating these apps and developers. Elsewhere, after Apple ruled that Facebook’s data-security app violated its data collection policies, Facebook pulled the app from the store. Facebook used the app to track the competition and learn more about new product categories. Continue reading Facebook Suspends Apps, Removes its Own From Apple Store