New Features Make it Easier to Run Ads on Google Services

Google launched four new ad products to automate the process of buying ads and create a central marketing hub for Google. Via an integration with Shopify, Google now runs shopping ads on its site and enables advertisers to buy these ads directly through Shopify, a move that helps both companies fend off rival Amazon. The new ad products allow marketers to set a goal and then pursue it with ads across Google Search, Google Maps, YouTube and the Internet. Google ads head Sridhar Ramaswamy describes it as a “one-stop shop.” Continue reading New Features Make it Easier to Run Ads on Google Services

New Accounting Rules Could Impact the Profits of TV Shows

In the new age of streaming (and often binge-watching) video content across multiple platforms, the distinction between movies and TV shows has become blurred. The Emerging Issues Task Force, a part of the non-profit Financial Accounting Standards Board (FASB), is recommending a change that would impact the profits of today’s TV shows. Calling the difference between such shows and movies as “no longer relevant” for gauging companies’ finances, the new accounting rules would let TV producers track costs the same way movie producers do. Continue reading New Accounting Rules Could Impact the Profits of TV Shows

Google Expected to Be Issued Major Antitrust Fine in Europe

The European Commission, executive arm of the European Union, is expected to issue a multibillion-euro antitrust fine against Google, according to insiders. Google will likely be charged with forcing the company’s search and Web browsing tools on manufacturers of Android-equipped mobile devices, which affects Google’s ecosystem and its successful advertising business. In addition to a hefty fine, Google will likely be ordered to make adjustments to its business practices in Europe related to Android, the most widely-deployed mobile operating system in the world. Continue reading Google Expected to Be Issued Major Antitrust Fine in Europe

New California Legislation Aims to Strengthen Net Neutrality

After California state senator Scott Wiener introduced a bill in May to the state assembly to ensure net neutrality, a committee voted to remove protections, an action that some said would allow broadband suppliers to throttle applications. Now those protections are being reinstated. Assembly member Miguel Santiago who proposed the changes to the bill passed last month, and Wiener came to an agreement on a new version of the bill that will make it the strongest net neutrality protection in the United States. Continue reading New California Legislation Aims to Strengthen Net Neutrality

Tech Giants Defeat Strict Copyright Law Proposal in Europe

In the battle between media outlets that want control over how their content is distributed and shared online and the tech companies that don’t want the Internet to be regulated, the tech companies won a recent skirmish in Europe. The European Union wants to expand on its recent regulatory victory, with the just-implemented GDPR (General Data Protection Regulation), slapping companies with antitrust fines and scrutinizing their privacy policies. But the tech behemoths, including Facebook, Google, Reddit and Wikipedia, are fighting back. Continue reading Tech Giants Defeat Strict Copyright Law Proposal in Europe

Marketers Use New Tech to Leverage Data From Smart TVs

Smart TVs have become a boon to data collectors and their marketer-clients, who are using new technology to identify what people are watching on Internet TV, sometimes without their knowledge. San Francisco-based Samba TV, for example, which has collected viewing data from 13.5 million smart TVs in the United States, has raised $40 million in venture capital. About a dozen television manufacturers have inked deals with Samba TV to embed its software in some of their sets. Continue reading Marketers Use New Tech to Leverage Data From Smart TVs

Facebook Notifying Over 800,000 Users About Blocking Bug

Facebook announced yesterday that it was notifying more than 800,000 users about a bug in Facebook and Messenger that unblocked some of the people that those users had previously blocked. The bug was active between May 29th and June 5th. “It did not reinstate any friend connections that had been severed,” according to Facebook chief privacy officer Erin Egan. “83 percent of people affected by the bug had only one person they had blocked temporarily unblocked, and someone who was unblocked might have been able to contact people on Messenger who had blocked them.” Continue reading Facebook Notifying Over 800,000 Users About Blocking Bug

California Passes Tough New Law to Protect Online Privacy

The California State Legislature quickly passed a digital privacy law that gives consumers much more control over their online personal data. Governor Jerry Brown signed the law into effect, narrowly beating a deadline to remove another, tougher initiative headed for the November ballot. Consumers now have the right to know what information tech companies are collecting, and why they’re collecting it, as well as with whom they are sharing it. Consumers can also demand their data be deleted or not sold or shared. Continue reading California Passes Tough New Law to Protect Online Privacy

Amazon to Launch Small Delivery Companies for ‘Last Mile’

Amazon is expanding its package delivery business in an interesting way: it’s inviting interested parties to form small delivery companies of up to 100 drivers and to lease between 20 and 40 Amazon vans. In this way, Amazon can quickly expand its “last mile” delivery network into turf now dominated by FedEx and United Parcel Service. The company says it is merely responding to the need to handle an increasing number of orders on its platform; analysts estimate that more than $4 of every $10 spent online is on Amazon. Continue reading Amazon to Launch Small Delivery Companies for ‘Last Mile’

Facebook Pulls the Plug on its Aquila Solar-Powered Aircraft

Facebook announced that it is grounding a solar-powered aircraft project it originally hoped would have used laser technology to help provide Internet access for underserved communities. In an effort to connect the nearly 4 billion people around the world who still do not have Internet access, the company has been working for several years from Bridgwater, UK on a high altitude platform station (HAPS) system called Aquila. Rather than continue to develop its own aircraft, however, Facebook has opted to partner with companies such as Airbus and close its facility in Bridgwater. Continue reading Facebook Pulls the Plug on its Aquila Solar-Powered Aircraft

Oculus TV Debuts as Smart TV for Viewing in Virtual Reality

Oculus officially debuted Oculus TV, a free app and dedicated hub for watching flatscreen video in virtual reality via the Oculus Go headset. By introducing Oculus TV, first announced at last month’s F8 conference, the company makes good on its interest in non-gaming uses of VR. Oculus TV features a virtual home theater with what Oculus says is the equivalent of a 180-inch TV screen, and supports access to streaming video services including Showtime, free web service Pluto TV, Red Bull TV, and Facebook Video. Continue reading Oculus TV Debuts as Smart TV for Viewing in Virtual Reality

AT&T to Purchase AppNexus, Plans Global Ad Marketplace

AT&T is reportedly paying about $1.6 billion to acquire AppNexus, which offers automated software to help advertisers buy ads across apps and websites. Now, AT&T chief executive of advertising and analytics Brian Lesser revealed that the purchase is aimed at creating a platform that connects advertisers not simply with AT&T’s own content, but with competing media outlets in television and digital video. The result would be a pioneering marketplace and give AT&T more leverage against Facebook and Google. Continue reading AT&T to Purchase AppNexus, Plans Global Ad Marketplace

Capcom Debuts Cloud-Streaming Version of ‘Resident Evil 7’

Japanese game publisher Capcom is introducing a cloud-based streaming service to add high-end games to Nintendo’s Switch. Last month, the company released a cloud version of “Resident Evil 7” for the Switch in Japan, priced at $18 for 180 days of access, compared to as much as $50 for a downloaded version. Up until now, the video game industry hasn’t fully adopted cloud services because — rather than simply streaming a selected song or video – the servers would have to respond without lag to unpredictable game play. Continue reading Capcom Debuts Cloud-Streaming Version of ‘Resident Evil 7’

Supreme Court Lets States Collect Sales Tax From E-Tailers

The Supreme Court ruled in a 5-4 vote that states have the authority to collect sales taxes from online retailers, even if they don’t have a physical presence in the state. In doing so, the justices closed a loophole that helped Internet sales to grow and also overturned 50 years of its own precedents that banned states from collecting sales tax from companies without such physical presence. The decision did not follow typical ideological decisions, with liberal justice Ruth Bader Ginsburg joining conservative justices. Continue reading Supreme Court Lets States Collect Sales Tax From E-Tailers

Gray Television, Raycom Media to Merge in $3.6 Billion Deal

Gray Television and Raycom Media jointly announced plans to combine their companies in a $3.65 billion cash-and-stock deal. Gray will acquire Raycom for $2.85 billion in cash, $650 million in a new series of preferred stock, and 11.5 million shares of Gray common stock. After spinning off nine stations, the combined company will operate 142 stations in 92 markets. Raycom president and CEO Pat LaPlatney will become Gray’s president and co-CEO, while Gray’s current chief Hilton Howell will serve as executive chairman and co-CEO.

Continue reading Gray Television, Raycom Media to Merge in $3.6 Billion Deal