Rather than comply with the European Union’s new data privacy rules, some American news outlets have opted to block access to their online content in Europe. The EU’s General Data Protection Regulation (GDPR) limits what info can be collected about users. This impacts companies that provide free content but share user data in order to sell targeted ads. Newspapers that have opted for a blackout or restricted access include the Arizona Daily Star, New York Daily News, St. Louis Post Dispatch, and Tronc-owned Chicago Tribune, Los Angeles Times, Orlando Sentinel and The Baltimore Sun. Continue reading U.S. Newspapers Block Online Access for European Audience
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Debra KaufmanMay 25, 2018
Cisco Systems and U.S. and Ukrainian authorities have warned that a network of half a million routers and storage devices has been hacked and is capable of a massive cyberattack. Security researchers said that the attack could take place during soccer’s UEFA Champions League’s final match on Saturday in Kiev. The devices, in 54 countries, are infected with VPNFilter malware that can shut them down, said Cisco security researcher Craig Williams. The U.S. government is working to reclaim control of the infected servers. Continue reading Cisco Warns of Huge Hacked Network Primed for Cyberattacks
According to research from UserTesting, the personalized viewing recommendations offered by video streaming services are failing to gain traction with most consumers. While results varied across services, only 29 percent of participants indicated that they watch content recommended to them. In addition to relevant recommendations, the study rated services based on metrics such as speed, availability of content, episode scanning, and overall ease-of-use. With a total score of 89.5, Netflix led the field, followed by Hulu (86.8), Amazon Prime (85) and YouTube TV (80.7). Continue reading Viewers Not Warming to Recommendations by Video Services
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Debra KaufmanMay 22, 2018
Sources say that Google has agreed to discuss the concerns of publishers at four of its global offices on the eve of Europe’s General Data Protection Regulation (GDPR) going into effect May 25. Google has told publishers using its advertising tools that they will be responsible for obtaining user consent to gather personal information from European users. Google has not adopted an industry-wide framework that many publishers plan to use to gain user permission on behalf of their advertising technology partners. Continue reading Google, Publishers to Meet as Europe’s Data Law Takes Effect
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Debra KaufmanMay 22, 2018
The Supreme Court’s ruling now permits states to make their own decisions about legal gambling on sporting events. For media and advertising companies, the ruling could also be a boon to their bottom line. With gambling, viewers will want to follow live sports in greater detail, and expanded sports coverage means more advertising dollars. In anticipation of such legalized gambling, media executives are mulling over ideas for programming on their digital platforms that include more stats and betting options. Continue reading Media Outlets See Advertising Boon in Legal Sports Gambling
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Debra KaufmanMay 21, 2018
PayPal plans to make the largest purchase in its history: $2.2 billion for Stockholm-based financial tech startup iZettle. The purchase puts PayPal in thousands of brick-and-mortar retail shops around the world, and sharpens its rivalry with Square, which focuses on small businesses with physical locations. Dubbed the “Square of Europe,” iZettle produces technology and devices that allow almost half a million businesses in a dozen European countries, Brazil and Mexico to accept credit cards. Continue reading PayPal to Acquire European Payments Startup iZettle for $2.2B
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Debra KaufmanMay 18, 2018
Amazon is scheduled to hold an event in Hangzhou, the city where its rival Alibaba has its headquarters, to get 400 Chinese manufacturers up to speed on buying trends among American and European consumers and be ready for the 2018 holiday season. The event, dubbed “Coming Together for U” and sponsored by Amazon Global Selling, is evidence of Amazon’s effort to dominate e-commerce globally. The company would earn revenue from helping Chinese manufacturers source goods from factories and ship them quickly to other countries. Continue reading Amazon to Tutor Chinese Firms on How to Sell to U.S., Europe
The Senate voted 52-47 yesterday to block the Trump administration’s repeal of net neutrality rules. Three Republicans and all members of the Democratic caucus voted in favor of the resolution; however, a tougher battle is expected in the House, where Republicans have a 236-193 majority. The effort to repeal Obama-era rules last year was led by FCC chair Ajit Pai. The net neutrality rules are designed to guarantee unobstructed access to the Internet by preventing broadband providers from blocking access or throttling speeds based on fees. Opponents claim the rules stifle competition and innovation. Continue reading Senate Votes to Block the Repeal of FCC’s Net Neutrality Rules
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Debra KaufmanMay 16, 2018
Amazon has introduced a new display ad offering that lets retailers in its marketplace follow shoppers as they browse the Internet and attempt to lure them back to buy on Amazon. The tool gives sellers broader reach by letting them bid on ads that will appear on other websites and apps, although Amazon doesn’t specify where. But sellers only pay Amazon when potential customers click on the ads. According to sources, the company is currently inviting a handful of merchants to test the new digital ads later this month. Continue reading Amazon Plans to Beta Test New Display Ad Re-Targeting Tool
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Debra KaufmanMay 15, 2018
On May 25, the European Union’s General Data Protection Regulation (GDPR) goes into effect. Although the law bans companies from forcing its users to give up personal data as a condition of service, it allows for exceptions, such as when the information is necessary to fulfill a contract. Those exceptions are the new battlefield over privacy issues, including what “freely given” consent means. At the crux is “behavioral advertising,” worth billions of dollars annually, that targets users based on their Internet activity. Continue reading EU Data Law Soon Goes into Effect, May Spark Privacy Debate
Since the Cambridge Analytica scandal, Facebook has suspended about 200 apps based on the possible misuse of user data. The social giant will conduct a thorough investigation of each app, and promises that any guilty of misuse of Facebook user data will be permanently banned from the platform. So far, Facebook has reviewed thousands of apps from outside developers that have access to Facebook user data, but some question whether such an ongoing audit is worthwhile. While bad actors can be banned, there isn’t much that can be done once the data leaves Facebook’s servers. Continue reading Facebook Suspends 200 Apps Due to Possible Misuse of Data
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Debra KaufmanMay 14, 2018
Amazon has ceased purchases of ads at the top of Google search results, a much-prized position for which advertisers and retailers pay handsomely to place eye-catching images. Google runs online auctions for these slots, dubbed products listing ads (PLAs) and Amazon, which began bidding in late 2016, found itself in competition with rival Walmart there. On April 28, Merkle, a marketing firm that analyzes Google Shopping ad data, first noticed that Amazon was missing from those coveted slots. Two sources confirmed the news. Continue reading Amazon Stops Purchasing Competitive Google Shopping Ads
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Debra KaufmanMay 9, 2018
As Google opened its annual developer conference I/O, the company debuted Android Things, a version of its operating system for smart devices, offering SDKs to hardware and software developers. According to Google product management director Venkat Rapaka, with Android Things, such devices can now be built “faster, cheaper and more secure.” Android Things will also provide a consistent interface for users. Until its formal debut, Android Things had been in beta, with several partners already developing IoT products. Continue reading Google Moves Android Things for Smart Devices Out of Beta
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Debra KaufmanMay 8, 2018
On May 25, the European Union will activate its General Data Protection Regulation that gives users more control over the data collected and shared about them over the Internet. The law includes real punishment: 4 percent of its global revenue for any company that break the regulation. The impact to the user experience will not be apparent, especially for U.S. visitors there. But a European Union citizen is likely to see fewer ads that follow them around the Internet after an e-commerce purchase. Continue reading The EU’s General Data Protection Regulation Nears Activation
Instagram has quietly introduced a native payments feature that allows users to make purchases without having to leave the photo- and video-sharing app. Once the user registers a debit or credit card and creates a security PIN, native payments are possible through a select number of partners. Facebook-owned Instagram is testing the waters with the ability to book appointments and reservations via businesses such as salons or restaurants, but also envisions the ability for users to purchase movie tickets directly through the app in the future. Continue reading Payments Feature Could Make Instagram a Commerce Player