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Debra KaufmanMay 16, 2018
Amazon has introduced a new display ad offering that lets retailers in its marketplace follow shoppers as they browse the Internet and attempt to lure them back to buy on Amazon. The tool gives sellers broader reach by letting them bid on ads that will appear on other websites and apps, although Amazon doesn’t specify where. But sellers only pay Amazon when potential customers click on the ads. According to sources, the company is currently inviting a handful of merchants to test the new digital ads later this month. Continue reading Amazon Plans to Beta Test New Display Ad Re-Targeting Tool
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Debra KaufmanMay 15, 2018
On May 25, the European Union’s General Data Protection Regulation (GDPR) goes into effect. Although the law bans companies from forcing its users to give up personal data as a condition of service, it allows for exceptions, such as when the information is necessary to fulfill a contract. Those exceptions are the new battlefield over privacy issues, including what “freely given” consent means. At the crux is “behavioral advertising,” worth billions of dollars annually, that targets users based on their Internet activity. Continue reading EU Data Law Soon Goes into Effect, May Spark Privacy Debate
Since the Cambridge Analytica scandal, Facebook has suspended about 200 apps based on the possible misuse of user data. The social giant will conduct a thorough investigation of each app, and promises that any guilty of misuse of Facebook user data will be permanently banned from the platform. So far, Facebook has reviewed thousands of apps from outside developers that have access to Facebook user data, but some question whether such an ongoing audit is worthwhile. While bad actors can be banned, there isn’t much that can be done once the data leaves Facebook’s servers. Continue reading Facebook Suspends 200 Apps Due to Possible Misuse of Data
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Debra KaufmanMay 14, 2018
Amazon has ceased purchases of ads at the top of Google search results, a much-prized position for which advertisers and retailers pay handsomely to place eye-catching images. Google runs online auctions for these slots, dubbed products listing ads (PLAs) and Amazon, which began bidding in late 2016, found itself in competition with rival Walmart there. On April 28, Merkle, a marketing firm that analyzes Google Shopping ad data, first noticed that Amazon was missing from those coveted slots. Two sources confirmed the news. Continue reading Amazon Stops Purchasing Competitive Google Shopping Ads
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Debra KaufmanMay 9, 2018
As Google opened its annual developer conference I/O, the company debuted Android Things, a version of its operating system for smart devices, offering SDKs to hardware and software developers. According to Google product management director Venkat Rapaka, with Android Things, such devices can now be built “faster, cheaper and more secure.” Android Things will also provide a consistent interface for users. Until its formal debut, Android Things had been in beta, with several partners already developing IoT products. Continue reading Google Moves Android Things for Smart Devices Out of Beta
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Debra KaufmanMay 8, 2018
On May 25, the European Union will activate its General Data Protection Regulation that gives users more control over the data collected and shared about them over the Internet. The law includes real punishment: 4 percent of its global revenue for any company that break the regulation. The impact to the user experience will not be apparent, especially for U.S. visitors there. But a European Union citizen is likely to see fewer ads that follow them around the Internet after an e-commerce purchase. Continue reading The EU’s General Data Protection Regulation Nears Activation
Instagram has quietly introduced a native payments feature that allows users to make purchases without having to leave the photo- and video-sharing app. Once the user registers a debit or credit card and creates a security PIN, native payments are possible through a select number of partners. Facebook-owned Instagram is testing the waters with the ability to book appointments and reservations via businesses such as salons or restaurants, but also envisions the ability for users to purchase movie tickets directly through the app in the future. Continue reading Payments Feature Could Make Instagram a Commerce Player
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Debra KaufmanMay 4, 2018
Chinese smartphone manufacturer Xiaomi plans to launch its IPO in Hong Kong in what is anticipated to be the world’s biggest IPO in 2018. The filing with the Hong Kong stock exchange did not reveal the size or projected valuation of the offering, but sources say the company hopes to raise at least $10 billion. A source also reported that the listing will value the company at “less than the $100 billion figure previously suggested.” Xiaomi’s filing also uncovered some financial details for the first time. Continue reading Xiaomi Plans Hong Kong IPO, China Reins In Tech Companies
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Debra KaufmanMay 3, 2018
At Facebook’s F8 conference, chief executive Mark Zuckerberg unveiled the company’s new “Clear History” tool that gives users the ability to clear their browsing history on the social media platform. The tool is still under construction — Zuckerberg said it will take a few months to build — so there were no further details about its user interface, but Facebook said that, in addition to clearing browsing history, users will also “be able to turn off having this information stored with your account.” Continue reading Facebook Aims to Balance New Services with Protecting Data
In the wake of the Facebook privacy scandal, London-based data consulting firm Cambridge Analytica and parent company SCL Elections announced yesterday that they will be shutting down and filing for bankruptcy. Cambridge Analytica, which is accused of mining the data of up to 87 million Facebook users without their consent, has defended its actions while blaming the media for damaging its reputation and driving away clients. The company said it was “vilified for activities that are not only legal, but also widely accepted as a standard component of online advertising in both the political and commercial arenas.” Continue reading Cambridge Analytica to Cease Operations, File for Bankruptcy
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Debra KaufmanApril 30, 2018
Walmart is negotiating to acquire a majority stake in Flipkart, India’s leading e-retailer; sources say the deal could “be announced soon” although “exact terms are not yet final and the talks are fluid.” Flipkart would be valued at $20 billion, according to two of the sources, and Walmart hopes to purchase at least a 60 percent stake in the company. Although buying a majority stake in Flipkart would open up a vast new market for Walmart, which is in heated competition with Amazon, some analysts say the move is risky. Continue reading Walmart in Talks to Buy Into Indian E-Commerce Site Flipkart
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Rob ScottApril 27, 2018
Amazon announced that it plans to raise the price of its annual Prime membership from $99 to $119 in the U.S. The move marks the first increase since 2014 when the shipping and entertainment membership program cost $79 per year. New subscribers will pay $119 a year starting May 11, while the new fee will apply to current members beginning with renewals on June 16. Amazon CEO Jeff Bezos recently revealed that Prime has more than 100 million global members. The company surprised investors this week with news that it had more than doubled its quarterly profits to $1.6 billion. Continue reading Amazon Will Raise the Price of Prime Membership Next Month
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Debra KaufmanApril 27, 2018
Since YouTube debuted YouTube Kids three years ago, parents have complained about their ability to control the content. Now, the company is adding three features to respond to those concerns. A white-list feature parents requested allows them to handpick the content for their children. The company also introduced pre-screened content with partners, including, initially, Sesame Workshop and PBS Kids. Third is an option to set search settings to only permit channels “verified by the YouTube Kids team.” Continue reading YouTube Launches Parental Control Features for Kids Service
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Debra KaufmanApril 25, 2018
Google reports that AI-powered machines, not humans, detected about 80 percent of the 8.28 million videos taken off of YouTube in Q4 2017. This revelation underscores the importance of AI-enabled computers in removing unwanted content — and just how aggressively YouTube is pursuing their removal. At Stanford University’s Global Digital Policy Incubator, executive director Eileen Donahoe noted that balancing free speech with the removal of undesirable videos will be YouTube’s major challenge going forward. Continue reading YouTube, Facebook Use AI Tools to Curb Unwanted Content
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Debra KaufmanApril 20, 2018
The EarthNow project, which plans to launch 500 small satellites to provide video coverage of the world, now has three notable investors: Airbus, Microsoft founder Bill Gates and SoftBank Group chief executive Masayoshi Son. Satellite entrepreneur Greg Wyler, who has also partnered with Airbus and SoftBank on OneWeb, another satellite Internet project, is a fourth investor. Project chief executive Russell Hannigan says EarthNow will cost more than $1 billion, but didn’t reveal tech details or a launch date. Continue reading Airbus, SoftBank and Bill Gates Invest in EarthNow Satellites