Croatian company MashMe has developed new software that allows users to create animated scenes and avatars of themselves using only a webcam. MashMe tracks even the most minute details of a person’s facial expressions and gestures to create animated avatars that can be used with services like Google Hangouts, Twitch and Skype. The company recently launched a Kickstarter campaign with a goal of raising $50,000, promising its contributors access to one of the two final software packages it plans to offer.  Continue reading MashMe Enables You to Create Animated Avatars in Real Time

According to Google, only 54 percent of online video ads are viewable (excluding those on YouTube). More companies are trying to get people engaged with their online ads instead of scrolling past them. Viewers may be prompted to talk back, swipe, or shoot targets in interactive ads. This new type of advertising is aimed at mobile users as people increasingly use their phones to access the Internet. Google and other companies hope interactive ads may help generate more mobile advertising revenue. Continue reading New Wave of Interactive Ads Designed to Engage Mobile Users

Reddit has officially launched its own video site called Reddit Original Video, pushing the company closer to becoming a full-fledged media entity. The new property will join Reddit’s popular news site, Upvoted podcast and Upvoted Weekly newsletter. Reddit founder Alexis Ohanian announced the site at this week’s TechCrunch Disrupt conference. Reddit, a company known for aggregating news and information, plans to use the site to significantly expand the type of content it shares with its growing online community. Continue reading Reddit Expands Online Offerings with New Original Video Site

With a new Apple TV expected later this summer, the company has revamped the design for the device’s remote control. While Apple has always pushed for minimalist design, its new remote control will supposedly have more features than the previous model, which has hardly changed since the debut of Apple TV back in 2007. According to sources, the new control, while still user-friendly, features two physical buttons, includes a touchpad and is slightly thicker than the device’s current design. Continue reading Apple Redesigns Minimalist Remote Control for New Apple TV

Apple is expected to launch its Beats Music streaming service at next month’s developers conference, but the tech giant has not been able to finalize deals with several of the major music labels yet. Originally, Apple tried to negotiate favorable deals with music labels that would allow the company to sell Beats Music for $2 to $5 less per month than the industry standard $10. Meanwhile, Jay Z’s new streaming service, Tidal, claims its deals give artists four times the royalty rate of Spotify. Continue reading Apple Needs to Secure Key Music Deals Before Beats Launch

Ron Johnson, a former retail exec with Apple and J.C. Penney, has launched a Web-only startup to offer a new twist on online retail. Menlo Park-based Enjoy Technology will begin offering high-end consumer electronics in select locations today via its website, GoEnjoy.com. The site will sell smartphones, laptops, tablets, drones, and more — in addition to offering free delivery and in-home setup service. Johnson expects that the in-home service will give Enjoy an advantage over established rivals such as Amazon and eBay. Continue reading GoEnjoy.com: Startup Brings a Personal Touch to Online Retail

Tesla recently unveiled its Tesla Energy system that will initially feature two products: the Powerwall, designed to power homes, and the Powerpack, for businesses and possibly public utilities. The Powerwall rechargeable lithium-ion battery will be available in 7 kWh and 10 kWh models, while the Powerpack will come in 100 kWh battery blocks with a reach of 10 Mwh and higher. Powerwalls have already been available to select customers, and Powerpacks will become available once Tesla’s Gigafactory goes online. Continue reading Elon Musk Wants to Power the World with New Battery System

Comcast reportedly has plans to launch an online video service similar to YouTube, which would offer short-form content. By offering original content, Comcast hopes it would appeal to a younger demographic and create shows that could also be distributed as part of its traditional TV cable package. The company has yet to announce an expected launch date. Meanwhile, Comcast has unveiled Xfinity Share for its Triple Play customers, which allows users to beam live video to their TVs or those of their friends. Continue reading Comcast Planning to Launch Short-Form Online Video Service

Fiat Chrysler CEO Sergio Marchionne recently commented that he would be open to the possibility of developing a partnership between his auto company and one of the major tech companies. Apple, which has already begun the process of developing an electric car, seems like a logical fit for such a partnership. During Apple’s most recent annual shareholder meeting, CEO Tim Cook was reportedly urged by investors to explore the idea of partnering with Tesla Motors. Continue reading Should We Expect a Fiat-Apple Partnership in the Near Future?

During its NewFront presentation in New York this week, Disney-owned Maker Studios announced Maker Select, which will allow advertisers to buy ad space on Maker’s 55,000 YouTube channels in addition to all other YouTube channels. Maker Select will incorporate Maker’s audience data with data from YouTube, Nielsen, social networks and additional sources. Advertisers can target ads based on content type, brand compatibility and audience makeup. The new offering comes from a partnership with Web video analytics firm OpenSlate. Continue reading Maker Select Enables the Purchasing of Ad Space on YouTube

ESPN filed a lawsuit Monday in New York Supreme Court against Verizon, claiming that Verizon’s new FiOS TV packages — which allow subscribers to purchase a basic set of channels starting at $55 per month, and add tiers of genre-based channels — are in breach of contract regarding ESPN distribution. While Verizon introduced the new packages to attract consumers looking for more flexibility, the company has met resistance from major players such as 21st Century Fox and NBCUniversal regarding current programming agreements. Continue reading ESPN is First to File Suit Against Verizon Over FiOS Bundles

Google is now offering Web publishers free access to Matched content, a product for publishers to promote their content to site visitors through means of recommendations found on Web pages. The tool consolidates relevant content from a publisher’s site and displays it at the bottom of Web pages where it appears as a headline embedded with a direct link. Google claims the new product could help publishers generate more page views and make it easier for visitors to discover new content. Continue reading Google Offers New Tool to Help Site Visitors Discover Content

Amazon is the current leader in the cloud computing business, with its Amazon Web Services division bringing in $1.57 billion in just the first quarter, but Microsoft and Google have their eye on a market that is projected to be worth hundreds of billions of dollars. To maintain its lead, Amazon has rushed to provide other software and analytics services and increased its network of resellers. The real winner, though, will be determined by what company hosts established enterprises. Continue reading Amazon Faces Growing Competition in Lucrative Cloud Business

Back in January, YouTube closed a deal with the National Football League to set up an NFL channel on its video platform, offering viewers game previews, highlights and more. In anticipation of the next season, YouTube is looking to capitalize on its NFL programming to secure lucrative advertising deals. The tech giant has set its NFL ad package at $5.2 million for the entire season, on the condition that marketers also commit to paying that same amount to enlist in its Google Preferred program. Continue reading Google Leverages NFL Content Deal to Push YouTube Ad Sales

Despite attempts by tech companies to make the Internet more accessible to people around the world, especially to those living in developing countries, the Internet’s growth has been decelerating. Facebook and Google have both invested in technologies such as satellites, drones and high-altitude balloons to deliver global Web access. However promising these efforts have been, global Web access has proven to be more contingent on whether people deem the Internet useful in the first place.  Continue reading Tech Companies Target Developing Countries for Web Expansion