Twitter unveiled its new Curator media tool this week designed to make more tweets available to a larger audience outside of its own site — and ideally build upon its base of 288 million users that log in at least once a month. The tool will help media organizations locate tweets and Vine videos that can be posted with stories and broadcasts. Publishers regularly create and share compelling content related to live events and breaking news. Twitter aims to leverage these publishers to help address its slowing user growth rate. Continue reading Curator Tool Will Help Media Publishers Share Tweets and Vines

According to research from video optimization company Conviva, about 75 percent of new over-the-top service users stop watching video after just more than four minutes, due primarily to poor streaming quality or too many interruptions. While only 25 percent continue past four minutes, the study shows that some viewers will keep trying. Nearly half will stop the video and try again and 29 percent will try a different platform. A related study notes another trend: OTT services may be steering consumers back to their big screen TVs. Continue reading OTT: New Trends Evolving in Streaming TV and Online Video

The Asus Chromebit is a cigar-sized device that runs on Google Chrome OS and essentially serves as a tiny PC. It can be plugged into an LCD display or television to run software normally run on computers — including word processing, spreadsheets, email and online video. It is scheduled to launch this summer for less than $100. The Chromebit is the latest addition to a growing collection of devices designed for Chrome OS, which is based on Google’s Chrome Web browser OS, intended for use with Internet-based applications. Continue reading Asus Chromebit Runs Google Chrome, Turns Displays into PCs

Facebook has long expressed its goal to connect as many people as possible. The company already has a reported 1.4 billion users, but has plans to expand well beyond these numbers by launching drones that can provide high-speed connectivity to even the most remote areas of the world. The drones would resemble a Boeing 767 in width, weigh less than a small vehicle and help Facebook connect with the roughly 5 billion people that it does not already reach on a global scale.  Continue reading Facebook Hopes Drones Will Expand Global Internet Connectivity

For the first time, the NFL will allow one football game to be streamed on a national digital platform. The league relies heavily on television to broadcast its games, but for this single broadcast next season, it is letting digital platforms bid for the rights. The game will be a week-seven matchup between the Buffalo Bills and the Jacksonville Jaguars to be played in London. The broadcast is slated for 9:30 am Eastern time, but that will be primetime in China where the NFL hopes to attract viewers. Continue reading NFL to Experiment Broadcasting One Game Online Next Season

Online video subscription service Vessel had its public launch this week for Web and iOS. Founded by former Hulu CEO Jason Kilar and CTO Richard Tom, the service offers early access to the increasingly popular videos created by today’s YouTube stars. Kilar is betting that consumers will be willing to pay a monthly $2.99 subscription fee to access videos 72 hours before they become available for free on YouTube. The model has generated some early skepticism, but it is not much different from Hulu’s approach from six years ago. Continue reading Video Service Vessel Out of Beta, Launches on Web and iOS

While the FCC has proposed that broadband companies cannot accept payments for access to an Internet fast lane, some streaming TV services want to be classified as “managed services,” much like digital phone services. This gray area of the net neutrality rules may provide media companies a fast lane opportunity. The FCC allows cable and phone companies to operate managed services, such as digital phone services or video-on-demand, on a special bandwidth so that consumers do not experience dropped calls or video buffering. Continue reading Streaming TV Services Look to Bypass Internet Congestion

Google is testing a new TV ad-tracking system in Kansas City. The technology is reportedly similar to that used for measuring online ad views. The system could represent the Holy Grail for today’s advertising since it potentially provides targeting on a scale never before made possible. While the gross ratings point based on Nielsen viewers remains the industry standard, relatively few households have Nielsen boxes. However, every Google Fiber subscriber has a Google Fiber box, which could be used to target consumers. Continue reading Google Fiber Tracking System Has Potential for Targeted Ads

Sony has joined the growing array of new streaming TV offerings with the three-city rollout of its PlayStation Vue Web-based streaming service. The $49.99 per month service will initially be available to PlayStation 4 and PlayStation 3 users in Chicago, New York and Philadelphia. It will eventually expand to other regions and be available on the iPad. PlayStation Vue offers a bundle including 50+ channels such as CBS, Discovery, Fox, NBC, TBS and USA. It also features a personalized, searchable approach to access live and on-demand TV. Continue reading Sony Rolls Out PlayStation Vue Streaming Television Service

According to new figures released from Kantar Media this week, the country’s largest marketers are cutting their advertising budgets as part of the transition toward increased spending on digital ads. Kantar reports that the top 10 advertisers reduced spending by 4.2 percent last year to $15.3 billion, as compared to 2013. Top advertiser Procter & Gamble, for example, cut its ad spending by 14.4 percent in 2014. Much of the spending is shifting to digital segments including video and mobile. Continue reading Digital Spending Grows Amongst Nation’s Biggest Marketers

Facebook is expected to generate about $3.8 billion in revenue from video advertising by 2017. That figure represents triple what the company is projected to take in this year. Nomura analyst Anthony DiClemente wrote that Facebook has the potential to boost video ad sales “with only modest cannibalization of other ad revenue sources.” Nomura also projects that Google-owned YouTube will more than double its 2014 revenue to $8.5 billion by 2017. Increased spending for online video ads could impact traditional spending areas such as TV. Continue reading Online Video Ad Sales Are Expected to Take Bite Out of TV

Details regarding Apple’s online TV service are becoming available as the company continues discussions with programmers. Insiders point to a slimmed-down bundle of about 25 channels from networks such as ABC, CBS and Fox to be offered this fall. As previously reported, the content would be available across Apple devices powered by iOS, including iPhones, iPads, and Apple TV. Some execs suggests the skinny bundle would run in the $30-$40 per month range. It streaming service is expected to be announced in June and launch in September. Continue reading Apple is Planning to Launch its Internet TV Service This Fall

YouTube has made some compelling new changes in the last week. The video site just announced the launch of its “Cards” system, which is designed to eventually supplant annotations. The company also announced its new site, “YouTube for Artists,” essentially a resource guide for music artists promoting their work on YouTube. In addition, YouTube now supports 360-degree video formats in most of its mobile and Internet platforms, a move the company promised earlier in the year to address the growing interest in virtual reality content. Continue reading YouTube Upgrades Support Music Artists and Virtual Reality

Mattel plans to release Hello Barbie, a Wi-Fi connected doll with voice recognition software that allows users to engage in basic conversations with the doll. The tech enabled Barbie, which will be available later this fall for $74.99, is connected to the cloud so that once it records a user’s dialogue, it transmits the information to a server, which then aggregates appropriate responses for the doll. Hello Barbie’s voice recognition software comes from San Francisco startup ToyTalk. Continue reading Hello Barbie: Mattel’s Web-Connected Doll Interacts with Kids

As part of its “Future of TV” series, the South by Southwest Festival is hosting a number of panels featuring filmmakers who recently produced content for online media. Morgan Spurlock is promoting a new show he created for AOL, and Dan Harmon will discuss “Community” and its move to Yahoo, while CNN and Hulu execs will tackle the evolving landscape of traditional TV and Internet video. Tech companies are investing in more original content while the shift in live TV is forcing media giants to offer more of their content online. Continue reading SXSW Tackles Future of Television with Panels and Premieres