Yahoo is testing sponsored posts within Tumblr’s mobile apps, featuring ads from Sony Pictures and 20th Century Fox. The studios aim to generate buzz for movie releases, while Yahoo is hoping to monetize its 300+ million users. The sponsored posts will appear in a list of Tumblr’s most popular blogs under the “Explore” tab, linking to the blogs dedicated to the respective films. Other advertisers include TBS, Delta Air Lines and Calvin Klein. Continue reading Tumblr Launches Beta Advertising Model with Sponsored Posts

Yesterday we reported that tablets were the most popular CE device during the holiday weekend shopping surge and Apple’s iPad led the charge at retailers such as Target and Walmart. According to Adobe’s Digital Index 2013 report, new records were set for Thanksgiving Day and Black Friday. More than 24 percent of online sales occurred via smartphones and tablets, a year-over-year increase of 118 percent. In addition, iOS devices drove more than $543 million in online sales. Continue reading Thanksgiving and Black Friday Experience Record Mobile Sales

Forbes reports that Apple was a big winner on Black Friday. The article notes that InfoScout reviewed more than 90,000 shopping receipts in the U.S. and learned that Apple products accounted for 22 percent of Target’s sales on Black Friday. The iPad Air 16GB, iPad mini 16GB and iPad Air 32GB models were the number one, two and three sellers, respectively. Additionally, the iPad mini 16GB model was the number one seller at Walmart. Continue reading Black Friday: Apple iPad a Big Winner at Target and Walmart

“Discover, shop, and express your style” is the slogan for Polyvore, an online global community that has created over 80 million collage-like “sets,” designed to give everyone a voice in shaping trends and influencing purchases. While it may not be a household name yet, the social network drives disproportionate amounts of social revenue. At 20 percent, it drives more social traffic than Pinterest (15 percent) and four times that of Twitter (5 percent). Continue reading Polyvore Drives More Social Traffic Than Pinterest and Twitter

When Apple released iOS 7 in June, the company incorporated a proximity-based service called iBeacon that is now being used in retail stores. Mobile retail app developer Shopkick recently announced a service called ShopBeacon that uses iBeacon technology to track customers when they enter and move around the store, and allows the business itself to interact with the customers as they shop. ShopBeacon’s first official trial partner is Macy’s. Continue reading Macy’s is First Major Retailer to Use Apple’s iBeacon Tech

Nokia will offer its first Windows-based tablet, the Lumia 2520, for as little as $199 through AT&T in the U.S. starting November 22. Verizon also plans to carry the new tablet, but has yet to announce a launch date. The tablet is equipped with a 10.1-inch HD screen and LTE technology. Nokia opted for Windows RT rather than the full version of Windows 8.1 to boost battery life and keep the device thinner. So far, however, Windows RT tablets have been a tough sell for some companies. Continue reading Nokia to Release its First Windows-Based Tablet This Week

Nuvyyo is developing an affordable alternative to Simple.TV’s streaming DVR with its own Tablo DVR, a set-top box that streams both live and locally recorded broadcasts to Android and iOS-powered devices, as well as Roku players and Web browsers. Unlike other DVRs that often rely on cloud services or are linked to television, Tablo is an attractive option for consumers looking to cut cords altogether, and reduce long-term costs. Continue reading Cord-Cutting: New Tablo HDTV DVR is Driven by Tablet App

The FCC released a free app for Android users that allows users to test their mobile broadband performance and speed. Early next year, the Commission will also release interactive maps that will allow consumers to get detailed information of network speeds from different mobile providers across the country. It’s the first tool that will give consumers the power to accurately assess which providers give the best coverage in their area. Continue reading FCC Releases Free App for Testing Mobile Broadband Speed

IDC reports that the first time, Android has reached more than 80 percent market share for global smartphone shipments. Third-quarter numbers indicate that 261.1 million smartphones were shipped worldwide, of which 81 percent run Google’s operating system. A Strategy Analytics study released last month revealed similar findings. Samsung currently holds the lead for phones running Android. Additionally, Windows Phone shipments jumped 156 percent year-over-year. Continue reading Worldwide Growth for Android and Windows Phone Shipments

In its effort to get apps, games and entire desktops running on the cloud, Amazon is launching two new Web services. The first, AppStream, enables developers to run and render an application in Amazon’s cloud. It can then be distributed to users on a variety of platforms. The second, WorkSpaces, will allow virtual desktops to be managed through Amazon’s cloud, a solution that Amazon claims would run for less than half the cost of a company maintaining its own virtualization servers. Continue reading Amazon Unveils New Web Services to Stream From the Cloud

YouTube Capture is an easy-to-use app that allows smartphone and tablet owners to record videos of any length that can then be edited and shared. Google updated YouTube Capture for iOS this week with new editing features geared toward those who want to take their creativity beyond simple Vine and Instagram options. With the update, users can easily record video footage, edit, rearrange multiple clips and add music to create a single video. Continue reading YouTube Capture for iOS Update Includes Splicing and Music

Simple.TV’s streaming DVR will be coming to the U.S. on December 12th, with recording and live streaming available for local devices, as well as TV delivered to Android and iOS apps. The $250 DVR supports several browsers and Roku players, and may even offer a Windows Phone app down the road. With options for premium services, TV-loving consumers who like to catch up with shows on-the-go will appreciate the added features. Continue reading Simple.TV’s DVR Delivers Live Streaming to Mobile Devices

Streamnation is a comprehensive solution for storing and streaming photos and videos. Version 2.0 now allows users to share movies and TV shows that have been ripped to their computers and uploaded to the cloud. Founder Jonathan Benassaya, who navigated digital rights for years as the co-founder of streaming music service Deezer, is confident in Streamnation’s approach. He sees it as similar to physical borrowing but in the digital realm, since no copy is made. Continue reading Streamnation Offers New Approach to Sharing Movies and TV

In an effort to create a more powerful second screen and social TV platform, i.TV has acquired the popular check-in service GetGlue. The i.TV app for iOS and Android is the most downloaded TV guide and discovery app with 15 million subscribers, and has been working to build up its backend. Now, with GetGlue’s more than 4.5 million users, the company plans on giving users a well-rounded platform on which they can get more recommendations for their entertainment. Continue reading TV App i.TV Acquires GetGlue for Powerful Social TV Platform

Google is beta-testing a program that tracks consumers wherever they go using location data on their smartphones. It is the company’s answer to advertisers’ question: “How do we reach consumers who are on-the-go?” The program uses Android and iOS technology to track consumers’ locations and looks at their recent Google searches. Participating advertisers whose brick-and-mortar stores are nearby can pay to appear first in those listings. Continue reading Google Uses Location Tracking to Target Customers On-the-Go