Filmic Pro App from Cinegenix is Ideal Tool for Mobile Video Shoots

  • Filmic Pro is a $2.99 app from Cinegenix that transforms the iPhone’s video camera capabilities by providing prosumer features.
  • “The camera lets you set and lock your focus, exposure and white balance,” reports Appletell. “On the backend, a set of menus allows you to set the resolution, from 480×360 up to 1920×1080, though only the iPhone 4S supports that resolution.”
  • Filmic Pro can add color bars and a slate (including countdown) to the video, and bitrate can be modified. Additionally, the app enables exporting directly to YouTube, Vimeo, Facebook, or Tumblr.
  • “You can also set the Frames Per Second from 30 all the way down to 1,” according to the post. “There’s a simple audio meter, a thirds guide, a framing guide (2.34:1, a standard TV 4:3, and a cinematic 16:9). If you want to make your iPhone video look like it was shot on a 35mm movie camera, there’s a matte box function, too.”
  • Appletell suggests that Filmic Pro’s strengths involve greater control over shooting, setting frame and compression rates and the ability to export footage to Dropbox or FTP. The app does not allow users to edit, set titles, or add special effects.

Would a Kindle Fire Smartphone Become the iPhone of Android Phones?

  • It has been suggested that Amazon should consider releasing a smartphone version of the Kindle Fire.
  • The belief is that a Kindle Fire phone would stand the best chance to compete directly with Apple’s iPhone, based on the tablet’s affordability, recognizable brand name and unlimited publicity through its connection to the Amazon retail store.
  • “Most important, Amazon has already done a lot of the heavy lifting required to build a phone,” writes Harry McCracken in a related Time article. “It could simply repurpose much of the effort it’s poured into the Kindle Fire tablet, and then add phone-specific features.”
  • “But this is all just hypothesis at this point,” comments TG Daily. “Amazon will be plenty busy with the Kindle Fire for some time to come.”
  • Yet it remains an interesting idea. “I wondered why no company has taken up the challenge of building…well, the iPhone of Android phones,” writes McCracken. “Something that’s elegant, approachable, uncluttered, and respectful of the consumer’s intelligence. Any bundled services would need to be beautifully integrated rather than just shoveled onto the phone indiscriminately, as the apps on Android handsets often are.”

Apple iPhone 4S: Recent iOS Update Fails to Fix Battery Problems

  • Apple released an iOS update on Thursday designed to fix the problem that iPhone 4S users running iOS 5 have been experiencing with regards to battery life.
  • However, many iPhone owners have reported the update (iOS 5.0.1) has had no effect in fixing the issue.
  • “A small number of customers have reported lower than expected battery life on iOS 5 devices. We have found a few bugs that are affecting battery life and we will release a software update to address those in a few weeks,” Apple said in a statement.
  • Based on the language of the statement, especially noting the generic phrase “a few bugs,” Digital Trends suggests the company may not know the cause of the problem.
  • “The recent iOS software update addressed many of the battery issues that some customers experienced on their iOS 5 devices,” said Apple spokesperson Trudy Muller, adding: “We continue to investigate a few remaining issues.”

Study: 300 Percent Growth in Mobile App Downloads Expected for 2011

  • Mobile analytics firm Flurry has released new estimates based on iOS and Android app-enabled devices.
  • According to the report, 25 billion apps will be downloaded in 2011, marking 300 percent growth from last year’s six billion.
  • Five billion Apple and Android apps are expected to be downloaded in December alone, based on the surge typically associated with mobile shopping and people on break looking for entertainment.
  • Revenue from the U.S. market will reach $2.5 billion, compared with 2010’s $1 billion.
  • The increase in app catalogs has helped the increase. iOS offers about 500,000 apps and Android is around 350,000.
  • ReadWriteWeb also points out that only 43 percent of U.S. consumers currently have smartphones, but the number is expected to reach 50 percent by Q3 2012, which will also fuel app downloads.

Apple Forecast: Will iPhone 4S Lead to 60 Percent of Industry Profits?

  • According to Canaccord Genuity analysis of Apple’s third quarter, the company “captured more than half of the handset industry’s overall operating profits — 52 percent…And it managed it with only a 4.2 percent global handset unit market share,” reports The Wall Street Journal.
  • “With the iPhone, Apple is doing to the smartphone business what it has done to the PC business with the Mac: Generating a disproportionate share of profits relative to revenue,” suggests the article.
  • With other manufacturers faltering and iPhone 4S sales soaring, Apple may hit 60 percent of the industry’s operating profits soon.
  • According to AllThingsD: “…with the iPhone 4S the top-selling smartphone at AT&T, Sprint and Verizon, and its international rollout in full swing, it seems pretty clear Apple has a very good chance of hitting that big number — and soon.”

Fun App Design: 80s Music Fans Rejoice, the Mix Tape is Back

  • AirCassette is a $1.99 iPhone app that mimics the look of an audio cassette tape while playing (including the handwritten script of a label sticker).
  • “The reels actually spin and you can create and share mix tapes with your friends via e-mail or Facebook, just as we used to do back in 1986,” reports The New York Times.
  • The AirPlay-compatible app is from Finnish programmer Majasalmi, known for its “Russian Roulette” iPhone game, and features its own iTunes music interface.
  • The app includes multiple cassette designs that resemble popular blank tapes of the audio cassette era.
  • “Watching a cassette tape spin on the iPhone’s high-resolution display is oddly calming and, thanks to digital compression, the audio is far superior in AirCassette than it ever was on my Sony Walkman,” comments John Biggs in Gadgetwise.

New Apple Store App Enables Online Orders and Self Check-Out

  • Apple’s new retail store app for iOS is expected to launch today, and will include two major features: 1) Online ordering with retail store pick-up, and 2) Self check-out at retail locations.
  • The new services have already started at a number of Apple locations in California and New York City.
  • A customer will be able to order an in-stock product online and pick it up approximately 12 minutes later — skipping lines and registers, then simply picking up and signing for the product.
  • If customers order an item that is not in-stock, they’ll be a given a pick-up date right after the online purchase is completed. All products sent to an Apple store will include free shipping.
  • With self check-out, customers are encouraged to launch the Apple Store app on an iOS device to purchase in-store items. “You scan the product with the camera on your device in the app, click purchase, and it will charge whatever credit card is associated to your Apple ID,” reports BGR.
  • The company expects the new program will generate a 30 percent increase in sales.

Shall I Buy Enables Social Shopping: Foodspotting for Everything Else

  • Shall I Buy is a free iPhone app with the goal of combining instant social feedback for shoppers to make better purchasing decisions and possibly combat buyer’s remorse.
  • A shopper can share a video, picture, price and location to engage potential followers and incite comments, and allows sharing of links through Facebook and Twitter.
  • “The app is done simply, taking heavy styling cues from Instagram, but in doing so it’s effective and easy to use,” reports TheNextWeb.
  • The post cites two potential downsides: 1) By default, users receive a great number of push notifications, and 2) It would be helpful to have “a way to configure notifications inside of the app itself,” rather than going to the website.
  • Robert Scoble equates it to “Foodspotting for everything else.”

Viber Media: Prototypical Case Study for NoSQL and Cloud Computing

  • Viber Media is a provider of iPhone and Android apps that enable free text and talk capabilities over 3G and Wi-Fi networks. GigaOM points out that the apps are “built upon a foundation of the MongoDB NoSQL database running atop the Amazon Web Services cloud.”
  • According to a MongoDB press release issued this week: “Viber enables users to talk and text for free with other Viber users without having to sign up, create a separate account, or log in. Once the app is launched, the user simply enters his or her cell number and is automatically part of the community.”
  • “MongoDB manages the intercommunity data exchange that enables users to call and text one another,” adds the press release. “Each time a Viber user connects a cell phone to the network, MongoDB receives call-related information.”
  • Viber’s 130 nodes handle a reported “11 million minutes of calls daily by Viber’s 18 million active users.” GigaOM suggests Viber can be viewed as the “prototypical case study for both NoSQL and cloud computing.”

Apple May Take iOS Maps to the Next Level with Help of C3 Technologies

  • Apple now owns C3 Technologies, a company that “creates incredibly high-quality and detailed 3D maps with virtually no input from humans,” reports 9to5Mac.
  • The acquisition is likely a step towards creating a 3D-enhanced version of iOS Maps, eventually moving away from Google entirely. Apple may also be looking to include traffic data.
  • The update would probably not come for some time as Apple and Google signed a deal to extend the use of Google Maps. “We’re not expecting anything big in the immediate future but we’d be surprised to see the same old Maps program in iOS 6,” suggests the article. “Expect something much much bigger.”
  • The post includes some interesting video demonstrations of C3’s impressive capabilities.

A La Carte: Will the Future Apple TV Disrupt the Current Live TV Paradigm?

  • Forbes speculates that the rumored future Apple TV would create a demand for single channels, which could potentially break up the cable pricing monopoly.
  • Rather than paying for a package of a hundred channels, users would pay a la carte for content just as single-channel apps have become popular in the mobile sphere.
  • “Presumably, Apple wants to disrupt this market the same way the iPod and iTunes made it easier for consumers to buy music, and the way the iPhone is slowly moving the cellular industry to data plans over voice plans (see: iMessage, Facetime),” suggests the article.
  • Providers such as Time Warner Cable, Optimum and DirecTV already have apps for live streaming of channels. And ESPN, CNN and Major League Baseball have their own apps.
  • “[Cable providers] might consent to separate channel apps as long as each still requires an overall subscription…that would certainly put a crimp in [Apple’s] potential plans to revolutionize television,” explains Forbes. “And if Apple provides incentives for channels to go it alone, the fight could be massive.”

All Eyes on Apple: iPhone, iPad Beat Android Devices in Eye-Tracking Study

  • A recent study by EyeTrackshop showed that Apple’s iPhone 4S and iPad 2 “drew more glances and held people’s attention longer than Google Android devices from Amazon, HTC, Motorola and Samsung,” reports Forbes.
  • The study showed participants a picture of six smartphones and five tablets. EyeTrackshop’s software tracked where subjects’ eyes went, in what order and how long, using webcams.
  • “EyeTrackshop said the results equate to respondents dwelling on the iPhone 4S 42 percent longer than the other phones and on the iPad 138 percent longer than the other tablets.”
  • Additionally, a follow-up survey indicated that 40 percent found the iPhone most visually appealing; for tablets, 35 percent for the iPad; and disregarding price, 47 percent said they would buy the iPhone and 48 percent preferred the iPad to other tablets.

Google and Yahoo to Offer Competition for Popular Flipboard App

  • Yahoo’s personalized reading app for tablets, called Livestand, is expected to launch this week.
  • “More than Flipboard and Zite, Livestand looks and feels like AOL’s Editions app for iPad,” reports ReadWriteWeb. “It functions as a personalized, magazine-like publication with dynamic content and sleek, often video-based advertisements.”
  • Propeller, the code name for Google’s challenge to Flipboard, is expected to integrate with Google+ and include several media partners. AllThingsD describes the app as “an HTML5 reader for the Apple iPad and Android.”
  • Yahoo and Google may be arriving on the scene a bit late to compete with the immensely popular Flipboard. However, the two companies may have an advantage with the development of cross-platform support, potentially gaining an audience among smartphone users.
  • Despite the cross-platform advantage, ReadWriteWeb points out that, “applications like Flipboard, Zite and Pulse have proven very popular among consumers. To compete, the big players will need to offer something truly unique to readers, publishers and advertisers alike.”

Apple Patents Hint at 3D Gesture Control for iPad and Projected Images

  • A newly uncovered Apple patent suggests 3D gesture control may be in the works for the company’s mobile devices.
  • “Forget relying solely on touch to control your Apple device,” writes Wired. “On future iPads, you may be able to control your tablet from across the room using 3D gestures, such as a swirl or swipe of the hand.”
  • Employing a front-facing camera, it may be possible to use 3D gestures to control graphical elements such as icons, media files, text and images on an iPad or iPhone. A toolbar would teach beginners pre-set options as well as allow users to customize their own gestures.
  • Another Apple patent indicates the company is working on an integrated projector for iDevices that would incorporate gesture controls for manipulating projected images.

Future of the Innovation Economy: Anticipating the Great Tech War of 2012

  • There was a time when Apple was a consumer electronics company, Google was a search engine, Amazon was an online retailer and Facebook a place to connect with friends. Now each of these companies is growing into the space of the others as they compete for new and expanding markets in mobile, social and cloud services.
  • Amazon’s upcoming Kindle Fire tablet will compete directly with Apple’s iPad. Google+ has taken on Facebook. Android and iOS are direct competitors. And Facebook has been considering its own mobile phone while it also looks to offer content, advertising and retail services.
  • Fast Company analyzes the “future of the innovation economy” in this regard, with a particular emphasis on the inevitable war and its major players.
  • “Amazon, Apple, Facebook, and Google will not last forever,” the article suggests. “But despite this oncoming war, in which attacking one another becomes standard operating practice, their inevitable slide into irrelevancy likely won’t be at the hands of one of their fellow rivals. As always, the real future of tech belongs to some smart-ass kid in a Palo Alto garage.”