ReadWriteWeb journalist Dan Rowinski posted an interesting op-ed piece this week: “HP’s $99 TouchPad Fire Sale Can Teach Everybody A Lesson.”
“Tablets priced at $99 flying off the shelves and what had been a significant headline on Tuesday (Best Buy has 250,000 unsold TouchPads) had completely turned around on Sunday (Good Luck Finding a $99 TouchPad),” writes Rowinski. “It got me to thinking. As much as consumers love their Apple products and the iPad is a terrific device, consumers want something that is price efficient, even if it is a touch flawed. With literally hundreds of thousands of TouchPads sold over the weekend, a significant note should be playing in retailers’ and manufacturers’ heads — opportunities await for those willing to make a sacrifice.”
Rowinski speculates that an iPad killer is not in our immediate future. He also suggests that major changes are in the making with the browser-based mobile apps enabled by HTML5. He discusses tablets by Motorola, Samsung, HTC and Research In Motion and how price point may become as significant a factor as available apps. He addresses how Amazon learned valuable lessons with its Kindle and could possibly “recreate the Kindle furor by introducing a tablet into the market at $200 or less.”
“The great equalizer will be price,” writes Rowinski. “Amazon and to a certain extent Microsoft with Windows 8 have actually benefited from waiting to enter the tablet wars. They now see the battlefield in front of them and what it will take to make an impact. Quality devices with reasonable prices. Then turn and make money through value-added services.”
The Wall Street Journal reports that “Apple is advising software developers to stop using a feature in software for its iPhones and iPads that has been linked to privacy concerns, a move that would also take away a widely used tool for tracking users and their behavior.”
Developers have been using a unique identifier for each device (known as UDID or Unique Device Identifier) to gather personal data about users, but the company has requested that developers not use the UDID with a new version of the operating system expected in coming weeks.
“The company set no specific deadline for the change,” reports WSJ. “But it stated on a website for developers that the feature ‘has been superseded and may become unsupported in the future.'”
Although privacy advocates reportedly embrace the change, it could potentially create “widespread repercussions for apps, advertising networks, social game networks, analytics firms and others because it removes a way for them to easily offer their services.”
Developers say that alternative solutions are being discussed privately (due to non-disclosure agreements with Apple).
The HDHomeRun iPad app from Elgato paired with one of SiliconDust’s new HDHomeRun Prime CableCARD tuners allows users to play and record cable channels that are sent without encyption or are marked copy freely.
Currently, the $17.99 app is iPad-only and can only handle standard definition MPEG-2 channels. According to the press release, “The HDHomeRun PRIME App lets the user record programs directly to their iPad with the option of transferring those recordings from the iPad 2 to a Mac or PC.”
Engadget reports: “…in a market suddenly flooded by CableCARD tuners maybe this extra functionality is just what’s needed to tip the balance between one device or another.”
You’re probably tired of reading about it, but as the tablet wars continue it seems little traction can be made against Apple’s market leader. The Wall Street Journal offers the latest look at the iPad’s impact.
HP announced it will lower its price on the TouchPad by 20 percent, only a month after the tablet hit the shelves. Motorola cut the price of its Xoom tablet following the February launch and offered a cheaper model, with little response.
Samsung has stopped reporting how many Galaxy Tabs they are shipping — and is now stuck in a patent dispute with Apple that threatens its European sales.
Motorola and RIM don’t say how many tablets they have sold and, as recently reported on ETCentric, RIM’s PlayBook is in carrier trouble since Sprint Nextel pulled its support.
Meanwhile, Apple has sold some 28.7 million iPads since April 2010. According to WSJ, Apple “says it is having difficulty keeping up with demand and selling every iPad it can manufacture. Five months after its release, its iPad 2 can be hard to find in retail stores. The company said it shipped 9.3 million iPads in the June-ended quarter.”
Despite price changes, many consumers seem to view the iPad as the tablet leader and others as imitators. As a result, the tablet market is essentially divided into two sectors at this point — Apple’s iPad…and everyone else.
Do any of our readers have a different take on this trend? Does anyone recommend using a tablet other than the iPad?
Boxee launched a free iPad app this week that aggregates video content from social feeds such as Facebook, Twitter and Tumblr.
If the user has the Boxee Media Manager client on a Mac or PC, the new app can stream video from the computer to the iPad.
The company also designed a bookmarklet that allows users to mark video content for later viewing.
“One criticism of the iPad application is that it doesn’t offer access to premium applications like Vudu, Netflix and Hulu Plus,” reports Digital Trends. “Missing premium applications is attributed to companies like Netflix preferring to keep content within its own application as well as Flash content on the Web that’s incompatible with the iPad.”
Rdio has released a free iPad version of its streaming music app. According to the Gizmodo review: “Spotify may be stealing all the hype and pub for streaming music services but let’s not kid around here, Rdio still makes the best music apps across any platform.”
The review raves about the app based largely on its selection, album art, social aspects and quality music player.
Users can listen via their iPad headphones or through other devices thanks to AirPlay support — a feature that particularly appeals to the staff at Gizmodo: “I always thought it was funny to use the iPad as your music player but when you think about it, Rdio + AirPlay + Big Honking Screen gives you the biggest remote control in the house for the best audio system in your house with all the streaming music not in your house.”
For a better look at the interface, the post includes a brief video demo.
Vonage has launched a new app that allows users to make international VoIP calls and pay via iTunes.
The new app — dubbed Time to Call — works on iOS devices including the iPhone, iPad and iPod touch.
If the calls are limited to 15 minutes or less, there is no need for a Vonage account.
“Using Time to Call, 15-minute calls to 100 countries range from $0.99 to $1.99,” reports Digital Trends, “although fees for the remaining 90 countries Vonage can reach can be as high as $9.99 for that same 15 minutes — taxes apply to all calls.”
“Not only does this service offer tremendous value for international callers dialing from their home countries, it also provides a great solution for international travelers who want to avoid the bill shock associated with international calls and roaming charges when they call back home,” explained Vonage CEO Marc Lefar in a statement.
Time Inc. announced it will offer all of its 21 magazines including Time, Sports Illustrated, People and Fortune on just about every tablet platform.
Look for Time’s publications on iTunes, Android’s store, HP’s new tablet, Next Issue Media, and Nook by the end of this year. (There is no mention of RIM’s Playbook or Kindle yet.)
To date, Time’s digital magazine and content apps have been downloaded more than 11 million times.
“Note that while the release mentions ‘digital subscriptions,’ what that really means is ‘digital-only subscriptions available everywhere but iTunes,’ reports the Wall Street Journal. “Apple and Time Inc. still haven’t come to terms on subscription rules, so right now the only way to get a digital subscription for the iPad is to buy a subscription package that also includes print.”
Two new tablet devices aimed at children under the age of 10 will hit the market this month, providing parents with the option of no longer having to share their iPads.
Educational toy maker LeapFrog began accepting pre-orders last month for its new LeapPad (available August 15) — a $99, 5-inch device including 2GB of storage and a video recorder. Designed for 4- to 9-year-olds, the LeapPad features a touch screen and big buttons for little hands.
Additionally, Amazon is now taking pre-orders for a 7-inch Android-based touchpad called the Vinci, available later this month starting at $389. The Vinci tablet features a protective soft-cornered chassis, 512MB of RAM and a 3MP camera.
Neither tablet includes Wi-Fi functionality, so parents won’t need to be concerned regarding what their children might download.
The BBC’s popular iPlayer is an on-demand broadband television and radio service that has been available in Great Britain for four years.
As of last week, the service is now available through an iPad app to 11 countries in western Europe (Austria, Belgium, France, Germany, Italy, Luxembourg, Ireland, the Netherlands, Portugal, Spain and Switzerland) — with plans to launch in the U.S., Canada and Australia by the end of the year as a pilot program.
The app will allow users to stream programs over 3G and Wi-Fi, with the option to download for later viewing offline. International users will have access to some content for free, while full access will be subscription-based.
Luke Bradley-Jones, managing director of BBC.com, describes iPlayer as a VOD service: “We will have content from the last month, but also the best from the catalog stretching back 50 to 60 years.” He added, “What we’re trying to test in the pilot is the ability to drive exploration and discovery through a programming approach rather than an algorithm-based approach. We’re not trying to compete against a Netflix or a Hulu. This has to be tailored and hand-crafted, so we can create a tone of voice.”
Ustream launched its first iPad-optimized app this week. According to TechCrunch, the app “allows users to view live and recorded content streaming through the service — and to stream their own footage direct from their iPad 2.”
The company released its Android app on Honeycomb two weeks ago. There is also an iPhone version available.
The free Ustream app supports AirPlay, which means users can stream whatever they are watching on their iPad 2 to bigger screens.
“The AirPlay support is especially nice because while the video is projected onto your TV you can still use your iPad for chatting and social stream,” writes Gizmodo.
Ustream will also allow users to broadcast their own videos using either of the iPad 2’s cameras.
Facebook’s iPad app may be closer to launch than earlier reported, since a fully operational version was recently discovered “hidden” inside the current iPhone app.
The iPad app reportedly has a more modern look than the “tired old” iPhone version, resembling Twitter’s iPad app. The navigational features are said to be intuitively positioned whether the device is held vertically or horizontally.
According to Wired writer Charlie Sorrel: “Facebook has managed to fully port the signature confusion of its website to a tablet app, a not insignificant achievement.”
The iPad app has also been described as “spectacular.” For those who can’t wait for the official release, the CNN post includes a link for instructions to get it running from inside the iPhone app.
Consumers are increasingly using iPads and other tablet devices for mobile purchases, according to a new report by Forrester Research released this week.
Tablets might even one day outpace smartphones and PCs in terms of e-commerce volume.
The devices already account for 20 percent of mobile sales, even though just 9 percent of online shoppers have tablets. Additionally, 60 percent of tablet owners say they have used the devices to shop.
Tablets typically offer richer catalog presentations than those available via smartphones, and applications often produce faster loading times than retailers’ websites.
“Everyone thinks that mobile phones and mobile commerce are the next big things, and I think what this data shows is it’s probably actually tablets,” explains Sucharita Mulpuru, a Forrester analyst. “We have always capped e-commerce at 10 to 15 percent of total retail sales, but this potentially has the capability of really expanding e-commerce much beyond that.”
Chinese manufacturer Lenovo is entering the tablet fray with three new devices set for release in the coming months.
The 10.1-inch devices will be priced comparably to the popular iPad and will target specific users (the IdeaPad Tablet K1 for general consumers, ThinkPad Tablet for business users, and IdeaPad Tablet P1 for home and office use).
The IdeaPad K1 and ThinkPad (available in August) will run Android 3.1, while the IdeaPad P1 will run Windows 7.
All three devices will initially be Wi-Fi only, with 3G versions expected at a later date.
The Digital Trends post includes images and technical specs on all three models.
Apple Inc. officially unveiled its newest operating system — OS X 10.7 “Lion” — on Wednesday. The OS introduces many features that mimic functions seen on its popular iPad.
The company also reported record earnings in the third quarter, despite any major new product announcements. Revenue was up 82 percent, and profits more than doubled, as consumers continued to purchase iPhones and iPads in record numbers (Apple computers also continued to sell, although iPod sales declined 20 percent).
Global sales of iPads nearly tripled to 9.25 million during the third quarter. Apple credits some of the success to adoption of the device by businesses such as Alaska Airlines and Nordstrom.
The New York Times reports that Apple’s current market value is 10 times Dell’s and nearly five times Hewlett-Packard’s.
