Why are Consumers Buying the iPhone 4S and not Waiting for Version 5?

  • Launch day pre-orders for Apple’s iPhone 4S have already reached capacity, according to Verizon, AT&T and Apple. The only remaining model that is available for pre-sale is Sprint’s 32GB model.
  • In just 24 hours, the iPhone 4S pre-orders reportedly beat the one million mark, despite disappointment regarding no announcement yet for the iPhone 5.
  • According to Forbes, people aren’t waiting for the iPhone 5 for five reasons: 1) Users just want the latest technology now and aren’t going to wait; 2) “Many believe that the iPhone 4S really is the iPhone 5” and that Apple simply decided to misname it; 3) Sprint users can now join the iPhone club; 4) The 8 megapixel camera; and 5) “People really need a personal assistant” — while Siri may not be a “revolution,” many consumers are interested in the voice-recognition software.
  • The iPhone 4S will be available on Friday. The new model will be available to purchase in-store on October 14th, but limited supplies ensure that they will sell out as well. Apple itself has already referred to the upcoming launch as “the most successful iPhone launch we’ve ever had.”

Cloud Battle Begins: Should Amazon take Lessons from Apple iCloud?

  • In order for Amazon to stay competitive in the cloud computing market, its S3 (Simple Storage Service) and EC2 (Elastic Cloud Computing) could take some notes from Apple’s iCloud (launching October 12).
  • Seamless integration “provides iCloud with huge scale advantages over Amazon,” suggests Forbes, by wirelessly storing content from iPhones, iPads, the iPod touch, Macs or PCs and automatically pushing content to all devices.
  • “Consumer-centricity” makes cloud-computing user-friendly with targeted features like iTunes Match. “This feature prevents the need to painstakingly upload music into the cloud as iTunes Match itself creates a library matching the user’s existing playlist.”
  • And pricing. “While the iCloud provides free 5GB-worth of storage for documents, mail, and back-up for iOS 5 users, Amazon’s S3 service charges users for even the first gigabyte of storage space.”
  • The article points that little is yet known about Amazon’s other competitor, Google’s GDrive.

Researchers Convert the iPhone into Affordable Medical Microscope

  • UC Davis researchers have determined how to transform the iPhone camera into a microscope with details up to 1.5 microns using a 1mm ball lens that offers 5x magnification.
  • The team “has one-upped the competition by making the iPhone into a 350x microscope for very little money,” reports TechCrunch. “Now you’ll be able to send people Instagrams of your blood cells.”
  • “The field of view is very small and there’s distortion to deal with, but by combining the in-focus areas of several pictures you can get a clear enough image to identify cell types, make counts, or even take spectroscopic readings,” comments the article on the image capturing process.
  • The post includes compelling side-by-side images comparing a commercial microscope with the iPhone camera set-up. There is also a link to the UC Davis paper, “Cell-Phone-Based Platform for Biomedical Device Development and Education Applications.”
  • “It may not be a mobile clinic, but in areas where money and electricity are hard to come by, an iPhone could be a valuable diagnostic tool,” suggests TechCrunch.

New Apple CEO: Inside the Mind and Philosophy of Tim Cook

  • Apple’s new CEO Tim Cook hosted his first iPhone event since taking over the company reigns in August. The Hollywood Reporter provides some interesting insight into Cook’s personality and work ethic.
  • Cook has been with Apple since 1998. Until taking over for Steve Jobs as CEO, he expertly handled company logistics and operations, serving as Mr. Inside to Jobs’ Mr. Outside, suggest the article.
  • His 18-hour workdays are legendary, even amongst Apple employees. “Cook probably gets his stamina from being a fitness buff and is said to be a fan of cyclist Lance Armstrong,” comments THR.
  • Cook is said to be more personable than Jobs was in the position of CEO, taking more time to respond cordially and even with a tone of friendliness to customer emails.
  • Under Jobs, Apple didn’t have a corporate policy matching employees’ charitable donations, but Cook changed that and now Apple will match employee donations dollar-for-dollar up to $10,000.

Apple Announces its iPhone 4S: Available October 14 Starting at $199

  • Apple CEO Tim Cook officially unveiled the company’s new iPhone 4S yesterday from Cupertino. The smartphone is expected to ship by October 14.
  • The new version features a dual core processor with up to 7x faster graphics performance, an 8 megapixel digital camera that can capture 1080P video, a GSM/CDMA radio with enhancements to speed data downloading and more.
  • The biggest news is possibly Siri, Apple’s voice-command assistant that can handle surprisingly complex commands and dictation (the name comes from a “virtual personal assistant” company that Apple purchased last year).
  • While some have expressed disappointment that Apple didn’t release the iPhone 5 this week, early reaction to the iPhone 4S features seem positive. The device’s new A5 processor, for example, is the chip used in the iPad 2, and packs an Apple-designed digital signal processor that helps with things like face detection. The phone also now supports the faster HSPA+ network.
  • The 8MP camera features backside illumination, allowing it to gather 73 percent more light and have 1/3 faster photo-snapping speed. It can also record higher-resolution 1080p high-definition video.
  • The iPhone 4S supports mirroring to a TV over AirPlay, Apple TV or a wired connection, while also packing iOS 5.
  • “The 4S will come in both black and white, starting at $199 for 16GB and $299 for the 32GB, but the big news is a new 64GB model coming in at a whopping $399,” reports Engadget.
  • Additionally, Sprint will now be offering the 8GB iPhone 4 and iPhone 4S. Sprint customers can place pre-orders for the device starting this Friday, October 7th.

Sony Vision: Will Tablets be Key to the Future of TV?

  • Rob Wiesenthal, chief financial officer of Sony America and chief strategy officer of Sony Entertainment, says TVs will get access to video content through tablets which would enable, for example, Sony’s Video Unlimited subscribers to go to a friend’s house and “throw” a film to the TV set.
  • “If you think back five years, it was all about the boxes; Tivo, Slingbox, Roku,” he said. “I think consumers really had box exhaustion.” Apple’s AirPlay, for example, allows iPads and iPhones to wirelessly connect to TVs.
  • Sony is using the Digital Living Network Alliance standard to interoperate with different manufacturer’ devices without the need for a box.
  • “Other benefits include the lure of offering more targeted advertising through an IP-enabled tablet than has proved possible through set-top boxes, and the advantages of finding content on a tablet rather than by aiming a remote control at a TV 10 feet away,” reports Financial Times.
  • In order for this approach to work, however, home Wi-Fi networks will require the capacity to transfer large video files without interruptions and cable providers will need to be willing to make content available this way.

Pandora Embraces HTML5 as Key Enabler for Connected Devices

  • Pandora now claims more than 100 million registered users. CTO and EVP of Product Tom Conrad credits the success of his company’s Internet radio service with the decision to embrace both Apple’s iOS and Google’s Android mobile operating system. Conrad spoke at this week’s GigaOM Mobilize conference.
  • However, Pandora had a rocky start regarding growth on mobile platforms until the iPhone came along to help turn things around. And at one point, Conrad had little interest in Android. Pandora shipped its app through the iTunes store and watched its user base explode from 13 million to what it is today.
  • “Conrad has also since made peace with Android, about which he had previously said that he needed the platform ‘like I need a hole in my head,’ referring to the confusing state of Android fragmentation. On Monday, Conrad didn’t want to go into the specifics of Android vs. iOS market share amongst Pandora users, but he called Android’s growth ‘nothing short of remarkable.'”
  • Now Pandora is embracing HTML5 as it looks to what’s next.
  • “The company launched a new HTML5-powered website last week, and Conrad said that using HTML5 helped to both dramatically increase the performance of the site as well as implement new social features,” reports GigaOM.
  • Conrad calls HTML5 a “key enabler for connected devices,” hoping that it will provide opportunities for Pandora on connected TVs and car dashboards.
  • Currently, 70 percent of Pandora’s listening occurs on mobile devices. “In the future, the majority of Pandora listening will happen in the car and on the connected device,” predicts Conrad.

Turner Looks to Google TV for Next Wave of TV Everywhere Initiative

  • Turner is working with Google TV to launch apps giving users who authenticate they are pay TV subscribers access to full-length episodes of TBS and TNT shows.
  • Turner is already doing this on the Web and through iPad and iPhone apps. The broadcaster confirmed it will offer the new apps, but did not say when they’d be available.
  • The next version of Google TV is expected in a few weeks. “The second iteration of the platform will be based on Android 3.1 (a.k.a. Honeycomb) and have access to the Android Market,” reports GigaOM. “Dedicated apps as well as authentication features could possibly convince other TV networks to embrace the platform as well, but it’s unclear how this would be received by consumers.”
  • Consumer interest in Google TV had been initially tepid but is showing some signs of improvement. Logitech, for example, was forced to drop the price of its Revue set-top box from $250 to $99 in July, but then the companion box to Google TV “made a brief appearance in Amazon’s list of the ten best-selling gadgets last month,” indicates the article.

Instagram iPhone Photo App Developing a Following: Brands Take Notice

  • Instagram, an iPhone-only photo app, has become a darling of the fashion world.
  • Started only 11 months ago, Instagram already has nine million users who take photos on their iPhone and apply effects from 15 filters. They can then share their photos in a stream.
  • Some professional photographers feel the app is “cheapening the art,” but the results can be quite striking and have already been used in magazines.
  • Kevin Systrom, chief executive and co-founder of Instagram, says the company is not yet profitable. However, the app is starting to draw attention outside the realm of amateur photo enthusiasts and social networkers.
  • “The top request Instagram gets from corporate users is for custom filters,” reports The Wall Street Journal. “Brands want to create filters specific to their own aesthetic, so that Instagram users can echo a brand’s look — seeing the world as designer Kate Spade does, or Vanity Fair magazine. Mr. Systrom says the company has had other priorities but hinted new filters are coming soon.”

New Ad Campaign from Turner Educates Viewers about TV Everywhere

  • Turner Broadcasting has begun airing a series of television commercials on TNT and TBS that lets viewers know they can watch TV episodes streamed online if they have a cable subscription.
  • The campaign is designed to educate consumers about the concept of TV Everywhere.
  • “Consumers have bought tens of millions of iPhones and iPads,” explains Steve Koonin, president of Turner Entertainment Networks. “Our vision is that TV Everywhere kind of becomes the consumer-enabling technology that allows them to unlock the potential of those devices.”
  • An instructional video is also posted on YouTube that goes into detail about how to download the app and login (for example, viewers should be aware that they will need to have their cable bill account number available during the process).
  • It is interesting to note that Nielsen is crediting the viewing in its ratings if the show is watched within three days of airing.

Insiders Say Sprint Will Offer Unlimited Data Plans for iPhone 5

  • Sprint Nextel will reportedly offer unlimited data service plans for the new iPhone 5, expected to debut next month. This would be attractive to big data users and mark a major difference from rivals AT&T and Verizon Wireless.
  • Sprint has been struggling with its bigger rivals and hopes that adding the iPhone to its lineup will lure new customers. “It’s a competitive disadvantage if your two larger competitors have the iPhone and you don’t,” says Matthew Thornton, an analyst at Avian Securities. “Getting the iPhone closes that gap.”
  • Sprint, the third-largest U.S. wireless carrier, already offers unlimited voice and data for RIM’s BlackBerry and HTC’s Evo customers at $99.99/month.
  • According to Bloomberg: “Apple’s iPhone has proved to be a valuable recruitment tool for rivals: Of the 5.6 million smartphones AT&T sold in the second quarter, the device accounted for 3.6 million. A quarter of the subscribers who bought the iPhone were new to AT&T, the company said.”

Kinetik iPhone App Helps You Discover and Share Great iPhone Apps

  • Kinetik has made social discovery easier with its free iPhone app that helps users weed through the massive collection of available apps. It is designed to streamline the search for relevant iPhone apps based on users’ selected apps and other users’ feedback of apps.
  • “Just load up Kinetik, choose an app that you have downloaded and then you can leave a comment about the app, then share it to Twitter and Facebook,” reports The Next Web. “As you add friends via your social networks and inside of the app itself, you can see recommendations that your friends have made too. There’s even an online profile for each user, where you can see the apps that they’ve shared, commented on and the like. You’ll also see apps that are trending on Kinetik.”
  • Kinetik will compete with similar offerings such as AppShopper and AppsFire, but TNW likes its chances: “I’ve tried loads of different ways to find new apps. I can tell you that Kinetik is one of the best ways I’ve found yet. I’ve had the chance to play with it for the past couple of weeks while it was in beta and it’s slick, useful and really quite fun.”

Miso Teams with DirecTV for Another Synchronized Social TV Experience

  • Miso’s iPhone application has paired up with DirecTV receivers over Wi-Fi to provide users an experience beyond TV show checkins.
  • The application automatically shows users what is playing, allows them to share what they’re watching and rate it, chat with other viewers, and answer questions about the show.
  • Miso co-founder Somray Niyogi says, “Now that we know what you’re watching, we can explore what synchronization could really mean. To us, it’s about value — this may come in the form of simplicity of sharing, delivering you complementary content, getting answers to questions you might have while watching TV or a combination of all of the above.”
  • Miso has more than 225,000 users and competes with GetGlue and Yahoo-owned IntoNow. Earlier this year, the startup began beta tests of an Android app to work with programming on Boxee.

Flipboard Hopes to Integrate Video with its Social Media Magazine

  • Palo Alto-based Flipboard plans to add film and TV to its social media magazine platform. Flipboard is currently available only on the iPad, but an iPhone version is expected to launch in a few weeks.
  • Reuters reports that the company “hopes to cut deals with studios to carry movies and episodes of TV shows, getting into territory staked out by Netflix, Hulu and Facebook.”
  • Mike McCue, chairman and chief executive of Flipboard, explained he will begin the video project at the end of this year and also hopes to sell electronic books.
  • Flipboard’s service takes a cut of the revenue from advertising. “We’re trying to create the largest company possible,” said Danny Rimer, general partner at Index Ventures, a Flipboard investor. Reuters points out: “Rimer believes display advertising revenue’s migration online is ‘a very big opportunity.'”

Media Set-Top Boxes: Make Web Viewing More Like TV and Less Like PC

  • In his Wall Street Journal “All Things D” Personal Technology column this week, Walt Mossberg reviews three set-top boxes: the $100 Roku 2 XS, the $99 second-generation Apple TV and the $199 Boxee Box from D-Link.
  • “The intent of the three products I tested is to do what a computer can, but in a simpler, cheaper and more TV-like manner,” he writes, “with easy setup, clear onscreen menus and small, simple remotes.”
  • Mossberg endorses the Apple TV for those who use iTunes or who own an iPad or iPhone. Apple’s AirPlay allows you to wirelessly stream content to your TV. For others, he likes the simplicity and price point of Roku, which also has a game function. Mossberg suggests Boxee is a bit too complicated and rough around the edges, but might be a good choice for techies.
  • Bottom line: “To watch Internet video easily on a TV, either Roku or Apple TV is the best choice for average consumers.”