Apple plans to set up a new office in Irvine, California to develop wireless chips. Job listings indicate the company is looking for individuals experienced with modem chips and other semiconductors. The new components could eventually replace those provided by third-party suppliers such as Broadcom and Skyworks Solutions. In a move that is part of a larger initiative by Apple to develop more tech in-house, engineers will reportedly work on RF integrated circuits, wireless radios, wireless SoC, and semiconductors for connecting to Bluetooth and Wi-Fi. Continue reading Apple Is Hiring New Team to Develop Wireless Chips in SoCal

Next year, Apple is expected to unveil a glasses-like wearable that will be its big follow-up to the iPhone. This headset is expected to offer layers of information, objects and data spread to augment reality. Although Apple has remained mum on its plans for smart glasses, CEO Tim Cook is not shy about referencing AR and its “critically important” role in the company’s future, in September describing himself to a YouTube influencer as “AR fan #1,” and in a separate interview calling augmented reality one of the “very few profound technologies.” Continue reading Apple’s Next Major Product Could Involve Augmented Reality

Apple is accelerating its plans to enter the self-driving car market, with 2025 the new target date to launch a fully automated electric vehicle that the company is hoping to produce without steering wheel or pedals, although an emergency takeover mode is under discussion. Interior designs under consideration are said to look radically different than today’s cars, with u-shaped or side-facing seating configurations. Apple’s secretive car venture, known as Project Titan, is being led by technology vice president Kevin Lynch, who was instrumental in the success of the Apple Watch. Continue reading Apple Eyes an Earlier Launch Date for Its Self-Driving Vehicles

In what’s billed as a major triumph in the “right to repair” movement, Apple says it will begin selling the parts and tools to allow people to make their own iPhone repairs. The movement gained momentum in July when the FTC announced it would step up enforcement against tech firms that made gadget repairs difficult for consumers and small businesses. Microsoft, which along with Apple, Google and Amazon had lobbied against the FTC effort, in October announced it was joining Dell, HP and Motorola in getting a jump on “right to repair” legislation. Continue reading Apple Self Service Repair Shop Is Good News for Consumers

Nvidia is mapping out a customer service future populated with real-time avatars who use natural-language AI with real-world customers. The company, which has seemingly transformed from graphics powerhouse to AI authority (in just under 28 years since being founded by Jensen Huang, company CEO) used this week’s GTC conference to emphasize full-stack computing. The speed and flexibility of the company’s three GPU chips offer general purpose enterprise potential, thanks to Nvidia’s parallel-processing platform, CUDA. Huang backed this assertion with a slide indicating Nvidia has deployed more than 150 SDKs to industries generating $1 trillion. Continue reading Nvidia Goes Full-Stack, Touts Artificial Intelligence and Cloud

The global computer chip shortage is worsening and expected to extend through next year, with longer delays for receipt of orders, rumors of hoarding and companies like Amazon and General Motors reporting lower than expected sales as a result of products or parts being unavailable. Apple warns that supply-chain disruptions negatively impacting manufacturing of iPhones and other products could affect the holiday shopping season. With semiconductors integral to making everything from televisions to washing machines, production shortages are creating myriad problems for factories already running at full capacity. Continue reading Global Chip Shortage Is Causing More Delays, Sales Slumps

Alphabet’s third quarter earnings saw revenue hit $65.12 billion, a 41 percent increase characterized as the company’s largest quarterly gain in 14 years. Profit of $21.03 billion is a nearly 300 percent increase over profits reported prior to the COVID-19 pandemic. Highlights include 43 percent growth in Google’s advertising sales business — across Search, Maps and YouTube — for a total of $53.13 billion. YouTube “recently surpassed 50 million Music and Premium subscribers, including those in trial,” Google and Alphabet CEO Sundar Pichai said on the Q3 conference call. Continue reading Google Ad Growth Propels Alphabet to $65.12 Billion Quarter

The Pixel 6 and 6 Pro smartphones are here, complete with a profound hardware upgrade, capably showcased in the camera system, which benefits from a processing boost thanks to Google’s new Tensor mobile chip. Basically, Google has completely redesigned its flagship phone, adding bold colors and improving the camera to a degree that should make it competitive with other high-performance phones. While it’s been noted that some of what are being billed as the camera’s Android 12 features exclusive to Pixel 6 have previously been offered on other phones, Google’s configuration appears to be unique. Continue reading Flagship Pixel Phones Now Powered by Google Tensor Chip

Apple unveiled the long-awaited upgrade to its MacBook Pro, which comes in 14- and 16-inch display configurations with mini-LED screens (what the company calls Liquid Retina XDR). The new laptops are powered by Apple’s homegrown M1 Pro and M1 Max chips, which the company calls “the first pro chips designed for the Mac.” Improvements such as stronger battery life, ports galore and eradication of the dreaded Touch Bar have been largely well-received by Mac bloggers. Apple says the 32 GPU cores on the M1 Max provide power that rivals the Nvidia RTX 3080 high-end gaming class laptop chip. The 14-inch model starts at $1,999 and the 16-inch at $2,499. Continue reading Apple Turbo-Charges MacBook Pro with M1 Pro, Max Chips

New chip factories are springing up worldwide to meet a historic shortage of semiconductors. The effort to increase output to meet chip demand in everything from computers to cars to smart TVs includes a new $12 billion plant located in Arizona for the world’s largest wholesale chipmaker, Taiwan Semiconductor Manufacturing Co. TSMC’s Arizona plant is scheduled to begin producing advanced 5nm chips by 2024. And as part of its commitment to spend $100 billion over three years to increase production, TSMC just announced plans to build a new manufacturing facility in Japan. Continue reading Surging Chip Demand Spurs TSMC Plants in U.S. and Japan

The European Parliament passed a non-binding resolution that calls for banning law enforcement’s use of biometric surveillance, including facial recognition. The vote signals what Parliament is willing to adopt as part of the Artificial Intelligence Act being developed by the European Commission. Members of the European Parliament (MEPs) advocate for a permanent ban on automated recognition of individuals in public spaces in addition to the use of private facial recognition databases such as those developed by companies including New York-based Clearview AI.  Continue reading European Parliament Recommends Ban of Facial Recognition

The entertainment industry has traditionally piggybacked on primary development in other sectors to fuel our own innovative adoption of practical and compelling technologies. History shows that we consistently benefit from numerous advances across industries for reuse or adaption in our key areas ranging from internal communication all the way to distribution of content. As we start compiling our wish lists for emerging standout technologies to be featured at CES 2022 (returning to Las Vegas January 5-8), we anticipate that an expanded computational sophistication of consumer devices will be in the cards. Continue reading Thinking About CES: Increasing Computational Sophistication

Apple and Google are introducing privacy protections to thwart marketers from gaining access to consumer data when displaying ads, a change that is expected to seriously impact the online advertising schema that is the bedrock of ‘free’ apps and websites like Facebook and TikTok. In April, Apple iPhones debuted a pop-up window that asks people for permission to be tracked by apps. Google has outlined plans to disable a tracking capability in its Chrome web browser. And Facebook announced last month that is working on a new type of ad display that will not rely on personal data. Continue reading Consumer Privacy Concerns May Affect Future of Digital Ads

In the midst of troubling press attention as the company faces antitrust claims and ongoing criticism of its App Store business model, Apple unveiled its iPhone 13 and Watch Series 7 during a streaming event yesterday. Apple CEO Tim Cook appeared live on a virtual set rather than the traditional in-person stage as a precaution during COVID-19. Apple’s iPhone 13 Pro features a new camera system that promises a new cinematic mode, improved low-light capabilities and an updated ultra-wide lens. The Apple Watch 7, touting a revamped look, includes new features such as a larger screen, softer corners, more support for e-bikes and fall detection for cycling. Continue reading Apple Unveils iPhone 13 and Watch Series 7 at Annual Event

Apple’s notoriously strict terms of doing business in its App Store appear to be loosening. A federal judge has ordered the company to allow developers to offer customers alternative payment methods after ruling that all payments go through Apple violate California’s unfair competition laws. Apple is ordered to within 90 days begin allowing developers to include in their apps payment links to processors other than the App Store. Developers now see a path to avoid handing Apple commissions of up to 30 percent for handling sales through the $100 billion online market.  Continue reading Judge Loosens Apple Stranglehold on App Developer Profits