Despite speculation that Apple will debut a realityOS (rOS) headset next year, CEO Tim Cook says the metaverse is not yet ready for prime time, telling a European publication he’s “really not sure the average person can tell you what the metaverse is.” On a continental excursion that included a commencement address at the University of Naples Federico II in Italy, Cook appeared bullish on augmented reality, while downplaying virtual reality, the technology around which Meta Platforms is building its future. “I think AR is a profound technology that will affect everything,” Cook told the magazine Bright. Continue reading Cook Hints Apple’s First realityOS Glasses Will Be AR, not VR

Meta Platforms is expanding its Meta Advantage advertising automation program, an effort to mitigate fallout from Apple’s consumer privacy measures, which have substantially constrained its ability to target and personalize ads. Launched in March, Meta Advantage bundles AI and ad automation tools to simplify the process for advertisers. This week the company added Advantage+ Shopping, assisting in campaign creation, simultaneously offering up to 150 automated creative combinations. The update offers more options to e-commerce brands and is geared toward optimizing the presence of Facebook or Instagram storefronts. Continue reading Meta Expands Advantage Program with AI-Powered Ad Tools

As various states undergo primary elections and the nation gears up for midterm elections in the fall, the social network misinformation machines are becoming more active, too. Connecticut is actively addressing the problem with a marketing budget of nearly $2 million to counter unfounded rumors. The state is also creating a new position to monitor the disinformation mill. Salaried at $150,000 per year, the job involves combing fringe sites like Gettr, Rumble and 4chan as well as mainstream social media sites to weed-out falsehoods before they go viral, alerting platforms to remove or flag such posts. Continue reading States Fight Misinformation on Social Media Before Midterms

A new Deloitte study, “Connectivity and Mobile Trends Survey,” found that current U.S. households own “an average of 11 connected devices, including seven with screens to view content.” Deloitte vice-chair/U.S. telecom and media and entertainment leader Kevin Westcott declared that, after AT&T, T-Mobile and Verizon roll out 5G, we’ll see “a significant increase in connected devices.” The study further found that 67 percent of consumers plan to upgrade to 5G-compatible smartphones when they become available. Continue reading Deloitte Predicts 5G Will Spark Boom of Smart Home Devices

Just in advance of Advertising Week, YouTube is debuting new advertising tools based on Ipsos research that people who watch online video ads are four times more likely to pay attention than to TV ads. The research also showed that promos played on YouTube garner twice as much attention as other social platforms. YouTube added new targeting options to its Custom Affinity Audiences tool, introduced in January. The targeting options, in addition to search, include downloaded apps or real locations customers have visited. Continue reading YouTube Unveils Tools to Create Hundreds of Ads From One

Amazon, Etsy, Kickstarter, Mozilla, Reddit and Y Combinator are planning a “day of action” to oppose the FCC’s plan to undo net neutrality. On July 12, the companies plan to change their websites in various ways to raise awareness of the current efforts to repeal net neutrality, which prohibits ISPs from blocking or slowing websites or charging fees to display content. A recent poll showed that a large percentage of Americans, across all political affiliations, support net neutrality and question the government’s ability to protect Internet access. Continue reading Most Americans Support Net Neutrality, Online Protest Slated

The argument over who owns customers is over. “The customer will own himself more than ever,” says Ipsos executive Jake Dorn. “Who will own the data/metadata and who will make it actual? That’ll have a huge impact on the experience we see in the future.” TiVo executive Evan Young agrees. “We see people rebelling,” he says. “They’re shifting their habits to the media that suits their need, dropping on and off [outlets].” ICM’s Jonathan Perelman adds, “the consumer doesn’t care where it is or how it’s been made.” Continue reading Hollywood & Media: No One Owns Customers, Metadata Rules

According to an Ipsos study commissioned by Google, younger moviegoers are more inclined to watch movie trailers on YouTube than on television. While 54 percent of respondents age 13-24 indicated they are more likely to watch trailers via YouTube, an impressive 65 percent said that trailers they watch on YouTube will influence what films they end up seeing in theaters. In addition, a related study from Google and Millward Brown Digital found that 81 percent of moviegoers age 18-64 who watch movie trailers online turn to YouTube as well. Continue reading Movie Trailers Popular on YouTube, Mobile Viewing on the Rise

Yahoo now hosts daily and one-week fantasy sports games, one of the most popular activities on the Internet, with an estimated 57 million fans in the U.S. and Canada. Yahoo, similar to other online destinations, has long hosted season-long fantasy sports but the daily segment has grown rapidly in the last two years. Yahoo stands to make hundreds of millions in new revenue, say analysts. Two companies dominate the category: FanDuel and DraftKings, which are now drawing interest from big name investors. Continue reading Yahoo Hosting Lucrative Daily and One-Week Fantasy Sports

Apple Watch may have surpassed global pre-orders of 2.3 million units last week, according to unofficial figures from KGI Securities analyst Ming-Chi Kuo. The most popular model is the Apple Watch Sport says Kuo, who has an impressive record of predicting sales of Apple devices. If the figures are accurate, they almost double the 1.25-1.5 million in sales projected for the first weekend. Meanwhile, Apple is introducing workshops called ‘Apple Watch Basics’ at its Apple Store locations to show consumers how to use the new wearable. Continue reading Initial Projections Suggest Apple Watch is Beating Expectations

Sony and Microsoft, the gaming industry’s two leading console makers, are preparing to go head-to-head this holiday season with new game consoles that also serve as media entertainment hubs. According to a Reuters/Ipsos poll, more American shoppers are leaning toward purchasing Sony’s PlayStation 4 over Microsoft’s Xbox One. In response to their interest in dedicated game devices, 26 percent of respondents indicated they are likely to purchase the new PS4, while 15 percent chose the Xbox One. Continue reading Sony and Microsoft Target Gamers and More with New Consoles