Nintendo wants to improve your quality of life. In a letter to shareholders, CEO Satoru Iwata outlined the company’s plan to establish itself as a health-oriented entertainment company. He said Ninetendo will expand beyond games in the coming decade to develop products that improve “quality of life” for people. It is unclear whether this will involve an expansion of Wii products, or if this will involve an entirely new approach. Iwata suggested the new business will be outside of video games.

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Satoru Iwata, president of Nintendo, says the company is experiencing its biggest loss in revenue in the last 12 years. The forecasted annual loss of 25 billion yen (or $240 million) was a surprise, and the video game manufacturer is considering a new business model because of the low demand for its Wii U. Nintendo’s previous estimation of profit was closer to 55 billion yen. But the altered forecast for Wii U sales was cut from 9 million to 2.8 million units. Continue reading Nintendo Exec Predicts Significant Loss as Wii Sales Struggle